DOOH Marketing
DOOH Advertising in Riverside, CA
Part of Nielsen's Los Angeles DMA — the nation's #2 television market with 5,835,790 TV homes. A live 30-mile plan around downtown Riverside reaches 6,725 active digital screens delivering 2.16 billion monthly impressions across the Inland Empire.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
In the Inland Empire, almost nobody gets anywhere without a car — which means the freeway bulletin, the gas-pump screen, and the TV over the bar are already part of the daily route for most of the market. That's digital out-of-home (DOOH): advertising on the real-world screens people pass driving to work, picking up groceries, or grabbing lunch. No skip button, no mute, no ad blocker — just a message in front of someone while they're out in the world.
Goldfish Ads turns that into a platform: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, live in under 24 hours instead of the weeks traditional out-of-home buying takes. Run it yourself in the self-serve tool, or hand it to our team to plan and manage for you — either way you get precise activation across every market, publisher, and inventory source, with measurement built in so you can prove what the spend did.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's that platform zoomed into one market — exactly what's bookable in Riverside right now.
Why Riverside Matters
Riverside is the county seat and the most populous city in the Inland Empire, the metro area that's grown into a nationally significant logistics and distribution hub east of Los Angeles. County government is the single largest employer in the market at 24,399 staff[6], a scale that alone supports a deep bench of office-lobby and downtown foot-traffic inventory.
Two other anchors round out the employment base: March Air Reserve Base on the city's eastern edge, employing 9,750[6], and the University of California, Riverside, employing 8,831 across teaching, research, and medical staff[6]. Add a car-dependent commute — workers here drive alone at a 73.1% rate with a mean trip of 31.3 minutes[7]— and you get a market built for gas-station, convenience-store, and roadside-bulletin reach.
Two events put extra eyes on the market each year: the Riverside Airshow each March, which draws roughly 70,000 people to Riverside Municipal Airport[6], and the Riverside Festival of Trees, a holiday fundraiser that pulls in about 25,000 visitors[6] — both windows where downtown and airport-adjacent screen density spikes.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Riverside plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Riverside plan[1] — the same corners you drive past on the 91, the 215, and the 60. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Riverside plan on 2026-07-05[1], with every screen counted once. The plan carries 6,725 active digital screens delivering 2,157,255,718 monthly impressions across the Inland Empire.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 1,121 | 574,700,796 |
| Doctor Offices | 1,090 | 36,626,005 |
| Casual Dining | 424 | 262,240,928 |
| Convenience Stores | 515 | 41,867,833 |
| Gas Stations | 472 | 78,612,310 |
| Bars | 350 | 97,624,478 |
| Rideshare / Taxi TV | 355 | 18,060,760 |
| Movie Theaters | 598 | 68,680,602 |
| Office Buildings | 286 | 129,483,879 |
| Gyms | 306 | 64,851,641 |
| Sports Venues | 150 | 20,152,239 |
| Urban Panels | 151 | 88,667,127 |
| Digital Billboards | 85 | 166,417,084 |
| Malls | 128 | 405,729,378 |
| Apartment Buildings | 226 | 36,367,827 |
| QSR | 124 | 18,345,561 |
| Liquor Stores | 113 | 7,128,679 |
| Recreational | 36 | 19,315,080 |
| Colleges | 18 | 528,846 |
| Pharmacies | 81 | 4,001,720 |
| Other venue types | 96 | 17,852,945 |
| Total | 6,725 | 2,157,255,718 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Riverside within the Los Angeles DMA's 5,835,790-home footprint.
How Much Does DOOH Cost in Riverside?
There's no rate card and no six-figure minimum to get on Riverside screens. A campaign can start for as little as $50 a day, with no long-term commitment — launch, pause, and adjust on your own schedule.
One flat, transparent CPM (cost per thousand impressions) applies across every venue type in the plan — a roadside bulletin, a doctor's-office screen, a gym display, and a bar TV are all priced the same. There's no premium for "better" inventory; a bigger budget just buys more impressions across the Inland Empire. Scale it up or down whenever you need to.
Start at $50/day
Enough to put a real message on Riverside screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Riverside screens?
Live on Riverside screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 6,725 screens, zoomed in on the Riverside landmarks locals actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the Mission Inn, the Fox, UC Riverside, the airport, March Field, and out to the Galleria at Tyler.
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Riverside Billboard Sizes & Creative Formats
These are the actual screen formats running in the live Riverside plan[1], counted as unique screens (each screen once). You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 4,898 |
| 1080×1920 | 9:16 | Portrait | 844 |
| 720×1280 | 9:16 | Portrait | 207 |
| 1400×400 | 7:2 | Landscape | 144 |
| 728×90 | 364:45 | Landscape | 78 |
| 1280×720 | 16:9 | Landscape | 75 |
6,031 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
5,539 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
3,474 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 6,246 of 6,725 screens in the plan (6,391 carry a dimension). Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a freeway, a warehouse-to-store delivery corridor — and we trace it with the Mapbox routing engine[11], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, bars, casual-dining spots, and gyms a driver actually passes end to end.
Here are three of the Inland Empire's busiest freeways feeding Riverside. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of SR-91 Riverside Freeway (Corona, CA → Riverside, CA, 15.1 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Riverside plan [1] against Mapbox driving geometry [11], counting each screen within the listed buffer of the route.
Screen Formats Active in Riverside
Real photos of the screen formats running in the Riverside plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Wood Streets[2]
Historic district just off downtown with 1920s Craftsman homes and one of the most cohesive, traditional street designs in the city — a stable, owner-occupied trade area with steady daily traffic past the same corner stores.
Arlington[3]
One of Riverside's oldest neighborhoods, tracing back to the 1875 township that merged into the city in 1883 — anchored today by the Galleria at Tyler, the market's dominant retail center.
Eastside[4]
One of the city's oldest and largest residential neighborhoods, part of Riverside since its 1870 founding — dense, walkable, and close to downtown, with mostly pre-1950s housing stock.
Canyon Crest[5]
One of the largest and most diverse neighborhoods in the city, built out through six separate annexations between 1959 and 1986 — the Canyon Crest Town Centre serves both residents and the large nearby student population.
Suggested Campaigns for This Market
Grocery / CPG drive-to-store
Grocery, convenience-store, and gas-station screens across the AM commute, geofenced to the Galleria at Tyler and downtown Riverside trade areas — the market's two heaviest-trafficked retail draws.
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Government & higher-ed workforce reach
Office-building, doctor-office, and gym screens to reach County of Riverside government staff downtown alongside the UC Riverside and March Air Reserve Base workforce.
Build this plan →
Event & airshow surround
Roadside digital bulletins plus bars and casual-dining screens concentrated downtown and near Riverside Municipal Airport during the Riverside Airshow window.
Build this plan →
Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Riverside. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
Frequently Asked Questions About Riverside DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) puts your ad on the screens people already pass during their day — gas-pump displays, grocery-aisle monitors, bar TVs, gym screens, and roadside digital bulletins. There's no skip button and no mute — the message reaches people while they're out and moving through the market.
How much does DOOH advertising cost in Riverside?
A Riverside DOOH campaign can start at $50 a day with no long-term commitment. One flat CPM (cost per thousand impressions) applies across every venue type in the plan, so adding budget buys more impressions across the Inland Empire rather than access to different inventory.
What types of screens can I book in Riverside?
The live 30-mile Riverside plan carries 6,725 active digital screens, led by grocery stores, doctor's offices, movie theaters, gas stations, casual dining, and bars, plus office buildings, malls, urban panels, and roadside digital billboards.
How many people can a Riverside DOOH campaign reach?
The current plan delivers roughly 2.16 billion monthly impressions across the Inland Empire. Riverside County sits inside Nielsen's Los Angeles DMA, the nation's #2 television market with 5,835,790 TV homes.
How fast can a Riverside DOOH campaign launch?
Most campaigns go live in under 24 hours. Build and launch it yourself in the Goldfish Ads platform, or hand the plan to our team and let them manage it for you.
Nearby Inland Empire Markets
Plan a Riverside Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code ORuoYZB5RhQ), 30-mile radius around downtown Riverside, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-05
- [2] City of Riverside — At Home in Riverside: Wood Streets neighborhood profile
- [3] City of Riverside — At Home in Riverside: Arlington neighborhood profile
- [4] City of Riverside — At Home in Riverside: Eastside neighborhood profile
- [5] City of Riverside — At Home in Riverside: Canyon Crest neighborhood profile
- [6] Wikipedia — Riverside, California
- [7] Data USA — Riverside, CA (U.S. Census ACS, 2024)
- [8] Wikipedia — Fox Performing Arts Center
- [9] Wikipedia — UC Riverside Student Recreation Center (SRC Arena)
- [10] ustvdb.com — 2024-25 Nielsen DMA rankings
- [11] Mapbox Directions API — driving route geometry for the SR-91, I-215, and SR-60 corridors, pulled 2026-07-05
Get Your Ad on Riverside Screens
Every screen in the Riverside market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Riverside Screens