DOOH Marketing
DOOH Advertising in Seattle, WA
Nielsen DMA #13 · 2,098,240 TV homes. A live 30-mile plan around downtown Seattle reaches 6,357 active digital screens delivering 2.17 billion monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Right now, Lumen Field is running matches for the 2026 FIFA World Cup — six of them, branded "Seattle Stadium" for the tournament, dropping a global audience into the SoDo bars and rideshare pickups this plan already covers[21]. Walk a few blocks north on an ordinary Tuesday and it's a completely different crowd: office towers full of the same home-grown companies that put Seattle on the map in the first place. Same city, same screens, two entirely different audiences depending on the week.
That's digital out-of-home (DOOH) advertising in one sentence: it puts your message on the screens already built into the places people gather, whether that's a once-a-tournament crowd or an ordinary commute — grocery checkout screens, office lobbies, bar TVs, and roadside digital billboards, reaching people while they're actually out instead of a browser tab they can close. Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types. Run it yourself in the self-serve platform and launch in under 24 hours, or hand the whole thing to our team to manage.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable across the Seattle metro right now.
Why Seattle Matters
Seattle's 2020 Census population was 737,015 inside the city limits, with the metro area topping 4.15 million residents — the 15th-largest in the country[5]. The city proper is home to some of the household names people assume are "Seattle" without a second thought: Amazon runs its global headquarters out of more than 40 buildings across South Lake Union, Denny Triangle, and Downtown, with over 45,000 corporate employees in the area and a new campus under construction[6]; Starbucks (Fortune 500 #120) still roasts its identity out of Starbucks Center[7]; and Weyerhaeuser, F5, Expedia Group, Zillow, and — until its 2025 move to go private — Nordstrom are all headquartered inside city limits too[8][9][10][12][11]. But three of the names people most associate with the region actually sit in suburbs a short drive away: Microsoft is in Redmond, Costco is in Issaquah, and T-Mobile US is in Bellevue — not Seattle itself[13]. Boeing muddies it further: its corporate headquarters left the region entirely for Arlington, Virginia in 2022, even though nearly 35,000 people still build airplanes at its Everett and Renton plants[14].
The commute here looks unlike almost anywhere else this platform tracks: only 36.7% of workers drive alone, a mean trip of 26 minutes, while a striking 34.8% work from home entirely[4] — proof that a Seattle plan needs to live in apartment lobbies and neighborhood grocery stores just as much as it lives on the freeway.
And then Seafair takes over every summer: hydroplane races on Lake Washington and a Navy flight demonstration air show that have drawn tens of thousands of spectators since 1950[22] — a decades-old tradition running the same year the World Cup lands downtown for the first time.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Seattle plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Seattle plan[1] — the same corners you drive past on I-5, I-90, and I-405. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Seattle plan on 2026-07-04[1], with every screen counted once. The plan carries 6,357 active digital screens delivering 2,168,989,474 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Apartment Buildings | 1,365 | 230,630,576 |
| Grocery | 864 | 859,350,226 |
| Office Buildings | 620 | 114,690,565 |
| Rideshare / Taxi TV | 575 | 5,194,703 |
| Bars | 442 | 135,718,032 |
| Casual Dining | 385 | 207,783,450 |
| Doctor Offices | 366 | 27,345,296 |
| Movie Theaters | 337 | 64,319,062 |
| Gas Stations | 305 | 10,109,611 |
| Convenience Stores | 277 | 35,991,873 |
| Gyms | 167 | 20,093,834 |
| Sports Venues | 157 | 64,355,757 |
| Urban Panels | 101 | 39,060,572 |
| Malls | 90 | 204,407,000 |
| Digital Billboards | 46 | 21,871,089 |
| Hotels | 43 | 1,352,349 |
| Recreational Venues | 41 | 23,448,504 |
| QSR | 36 | 5,467,311 |
| Airports | 34 | 72,423,586 |
| Subway | 27 | 15,624,946 |
| Other venue types | 79 | 9,751,132 |
| Total | 6,357 | 2,168,989,474 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Seattle within the 2,098,240-home DMA.
Seattle Billboard Sizes & Creative Formats
These are the actual creative dimensions accepted across the Seattle market[24]. A single screen can accept more than one aspect ratio — a 16:9 landscape master plus a 9:16 portrait crop for gas-pump or elevator units, for example — so the counts below are format instances, not unique screens. The market is dominated by 16:9 landscape, with solid blocks of 9:16 portrait and 4:3 legacy displays.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 9,644 |
| 1080×1920 | 9:16 | Portrait | 1,358 |
| 1280×720 | 16:9 | Landscape | 421 |
| 1024×768 | 4:3 | Landscape | 328 |
| 720×1280 | 9:16 | Portrait | 262 |
| 1024×555 | 1.85:1 | Landscape (wide-format digital billboard) | 169 |
11,860 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
11,564 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
4,059 format instances
Support audio, concentrated in bar, gas-station, and point-of-care venues.
Ship a 16:9 and a 9:16 master and you cover nearly the entire Seattle market.
How Much Does DOOH Cost in Seattle?
You don't need a World-Cup-sized marketing budget to put a message in front of Seattle. Campaigns start for as little as $50 a day, with no long-term commitment attached — launch, pause, and adjust on your own schedule.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions): a grocery-checkout screen in Ballard, a South Lake Union office lobby, or a gas station off I-405, all the same price. A bigger budget simply buys more impressions across the metro, never access to a different tier of inventory. Scale up around a World Cup match week or Seafair, and scale back down whenever you want.
Start at $50/day
Enough to put a real message on Seattle screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Seattle screens?
Live on Seattle screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 6,357 screens, zoomed in on the Seattle landmarks you actually walk or drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the 605-foot Space Needle built for the 1962 World's Fair[17], Pike Place Market, which drew 20.9 million visitors in 2023[18], the Museum of Pop Culture on the same Seattle Center grounds[19], Lumen Field[15], T-Mobile Park, home of the Mariners, Climate Pledge Arena[16], and out to Sea-Tac, which set an all-time passenger record of 52,715,181 travelers in 2025[20].
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
A radius treats every screen inside the circle the same. A route is different: hand us a real drive — a highway, a daily commute, a delivery loop — and Goldfish traces it with the Mapbox routing engine[23], then geofences every bookable screen within reach of that exact path, end to end.
Seattle is hemmed in by water on both sides, so three corridors do almost all of the work: the I-5 spine running the length of the metro between Everett and Federal Way, the I-90 corridor that's the only way to drive east across Lake Washington toward North Bend, and the I-405 loop that carries Eastside traffic past Renton, Bellevue, and Kirkland up to Bothell. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-5 North-South Spine (Everett, WA → Federal Way, WA, 52.5 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Seattle plan [1] against Mapbox driving geometry [23], counting each screen within the listed buffer of the route.
Screen Formats Active in Seattle
Real photos of the screen formats running in the Seattle plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Capitol Hill[2]
One of the city's original neighborhoods and its long-running cultural hub — dense nightlife, independent shops, and the highest concentration of bars and restaurants in the city.
Ballard[2]
A historic North Seattle fishing and maritime district annexed in 1907, anchored by the Ballard Avenue Landmark District — brewery rows and a Sunday farmers' market keep foot traffic steady all week.
Fremont[2]
A quirky, artistic North Seattle neighborhood annexed in 1891, known for its independent shops, murals, and a startup/creative-office scene layered on top of the older commercial core.
Pioneer Square[2]
Seattle's original downtown core and founding site — a National Historic District of brick storefronts, galleries, and sports-bar density that floods on Mariners, Seahawks, and Sounders game days.
South Lake Union[2]
The city's fastest-built district in the past two decades, developed around Amazon's campus — office towers, apartment mid-rises, and a daytime tech workforce that didn't exist a generation ago.
Suggested Campaigns for This Market
Downtown & tech-workforce reach
Office-building, grocery, and apartment-lobby screens across South Lake Union, Downtown, and Denny Triangle, reaching Seattle's daytime tech and corporate workforce where they already spend the day.
Build this plan →
Retail & everyday-errand reach
Grocery, mall, gas-station, and convenience-store screens across the metro — the plan's single largest venue category — reaching shoppers mid-errand across every Seattle neighborhood.
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Sports & event-surround targeting
Sports-venue, bar, and rideshare screens geofenced around SoDo for Seahawks, Sounders, and Mariners game days, plus the 2026 World Cup matches at Lumen Field, when the neighborhood fills for hours at a time.
Build this plan →
Sports & Entertainment Footprints
Lumen Field[15]
A 68,740-seat stadium in the SoDo neighborhood, home to the Seahawks, Sounders FC, and Reign FC — and a six-match host venue for the 2026 FIFA World Cup.
Climate Pledge Arena[16]
A 17,151-seat downtown arena that reopened in October 2021 after a $1.15 billion redevelopment that preserved the original 1962 roof — home ice for the Seattle Kraken.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Seattle. Different brands and markets — same platform, same playbook.
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
+6.51%
Store Visitation Lift
Retail — Store Remodel Campaign
Read case study →
+41%
Website Conversion Lift
Increase Web Traffic — Sports Betting
Read case study →
Frequently Asked Questions About Seattle DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — grocery-store checkout screens, gas-pump displays, office lobbies, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Seattle?
Seattle DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Seattle?
The live 30-mile Seattle plan carries 6,357 active digital screens across venue types including apartment buildings, grocery stores, office buildings, bars, casual dining, and downtown digital billboards.
How many people can a Seattle DOOH campaign reach?
The current Seattle plan delivers roughly 2.17 billion monthly impressions across the metro, which sits in Nielsen DMA #13 with 2,098,240 TV homes.
How fast can a Seattle DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Washington Markets
Plan a Seattle Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code LFAtDwytbmI), 30-mile radius (lat/lng points targeting) around downtown Seattle, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-04
- [2] Wikipedia — Neighborhoods in Seattle (Capitol Hill, Ballard, Fremont, Pioneer Square, Queen Anne/South Lake Union, International District)
- [3] ustvdb.com — 2024-25 Nielsen DMA rankings (Seattle-Tacoma, WA #13, 2,098,240 TV homes — verified via direct raw fetch, not summarized)
- [4] Data USA — Seattle, WA (U.S. Census ACS 2024 commute data: drove alone 36.7%, worked at home 34.8%, public transit 11.9%, mean commute 26 minutes)
- [5] Wikipedia — Seattle (2020 U.S. Census city population 737,015; Seattle metropolitan area over 4.15 million residents, the 15th-most populous metro area in the United States)
- [6] Wikipedia — Amazon (company) (global headquarters across more than 40 owned and leased buildings in Seattle's South Lake Union, Denny Triangle, and Downtown neighborhoods; more than 45,000 corporate employees in the Seattle area; S&P 500 and Dow Jones Industrial Average component; second-largest U.S. company by revenue as of 2024; constructing a new headquarters campus in Denny Triangle)
- [7] Wikipedia — Starbucks (headquartered at Starbucks Center in Seattle, where 3,750 people worked as of 2023; ranked 120th on the Fortune 500; S&P 500 component)
- [8] Wikipedia — Weyerhaeuser (headquartered in Seattle, Washington since relocating from Federal Way to Pioneer Square in 2016; S&P 500 component; ranked #457 in Fortune 500 rankings; an American timberland REIT)
- [9] Wikipedia — F5, Inc. (headquartered at F5 Tower in downtown Seattle since early 2019; S&P 500 component; legal name changed from F5 Networks, Inc. to F5, Inc. in 2021)
- [10] Wikipedia — Expedia Group (headquartered in Seattle, Washington after relocating from Bellevue in 2019; S&P 500 component; 16,500 employees as of 2024)
- [11] Wikipedia — Nordstrom (Seattle-based department store chain founded 1901; on December 23, 2024 announced plans to go private in a $6.25B deal with the Nordstrom family retaining 50.1% and El Puerto de Liverpool acquiring 49.9%; delisted from the NYSE when the deal completed May 20, 2025)
- [12] Wikipedia — Zillow (headquartered at the Russell Investments Center in Seattle; 6,856 employees as of 2024)
- [13] Wikipedia — List of companies based in Seattle (distinguishes companies based in the city of Seattle proper from those in the Greater Seattle area — Microsoft in Redmond, Costco in Issaquah, T-Mobile US in Bellevue)
- [14] Wikipedia — Boeing (global headquarters relocated from Chicago to Arlington, Virginia in May 2022; Everett and Renton, Washington remain major Commercial Airplanes manufacturing sites employing nearly 35,000 people, but are no longer the corporate headquarters)
- [15] Wikipedia — Lumen Field (68,740-seat NFL capacity at 800 Occidental Ave S in the SoDo neighborhood; home of the Seattle Seahawks, Seattle Sounders FC, and Seattle Reign FC; currently branded Seattle Stadium for the 2026 FIFA World Cup)
- [16] Wikipedia — Climate Pledge Arena (334 1st Ave N; 17,151-seat capacity for ice hockey; home of the Seattle Kraken (NHL) since a $1.15 billion redevelopment reopened the arena on October 19, 2021, preserving the original 1962 roof)
- [17] Wikipedia — Space Needle (605-foot observation tower at 400 Broad Street, built for the 1962 World's Fair; construction completed December 8, 1961, opened April 21, 1962)
- [18] Wikipedia — Pike Place Market (opened August 17, 1907; 20.9 million total visitors and $177 million in commercial sales in 2023; overlooks the Elliott Bay waterfront at the edge of downtown Seattle)
- [19] Wikipedia — Museum of Pop Culture (founded by Microsoft co-founder Paul Allen in 2000 as the Experience Music Project; located at 325 5th Ave N)
- [20] Wikipedia — Seattle–Tacoma International Airport (set an all-time record with 52,715,181 passengers in 2025, the busiest airport in the Pacific Northwest)
- [21] Wikipedia — 2026 FIFA World Cup (Seattle hosts six matches at Lumen Field — four group-stage plus a Round of 32 and a Round of 16 — including the USA's group-stage match on June 19, 2026)
- [22] Wikipedia — Seafair (Seattle's annual summer festival since 1950, including the Seafair Cup hydroplane races, a Navy flight demonstration air show, and the Torchlight Parade; hydroplane races alone draw tens of thousands of spectators)
- [23] Mapbox Directions API — driving route geometry for the I-5, I-90, and I-405 corridors, pulled 2026-07-04
- [24] Goldfish DOOH Planning API — ad-specs pull via the goldfish_admin_account credential against the same market definition as the saved plan (default workspace token is stale on this endpoint, a known account-level issue on prior Tier-1 builds); format-instance counts, not unique screens
Get Your Ad on Seattle Screens
Every screen in the Seattle market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Seattle Screens