DOOH Marketing
DOOH Advertising in Spokane, WA
Nielsen DMA #66 · 496,260 TV homes. A live 30-mile plan around downtown Spokane — the hub of the Inland Northwest — carries 998 active digital screens delivering 214M monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Right now, someone in Spokane is filling up at a gas station, grabbing groceries, or waiting on a table at a downtown bar — and there's a screen a few feet away. That's digital out-of-home (DOOH): advertising on the real screens people pass during their day, in a format nobody can skip, mute, or scroll past.
Goldfish Ads is the platform that plans, buys, and measures that inventory across 100+ US markets and 35+ venue types, with campaigns live in under 24 hours instead of the weeks traditional out-of-home buying takes. Run it yourself in the self-serve platform, or hand it to our team to plan and manage for you — either path gets you fast, precise activation with built-in measurement so you can prove what the spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Below is that platform zoomed into one market — everything that's actually bookable in Spokane today.
Why Spokane Matters
Spokane is the second-most populous city in Washington after Seattle, and the only city of any size for a long stretch in every direction — roughly 229,000 residents in the city itself and 600,000 across the metro[3], plus a wider Inland Northwest trade area that pulls in shoppers, students, and patients from as far as Washington State University's flagship campus in Pullman, about 75 miles south[15]. Getting around is quick by big-metro standards: the average commute runs just 20.6 minutes, with 67.2% of workers driving alone[4] — short enough that a gas-station or grocery screen catches the same commuter multiple times a week. The 100-acre Riverfront Park, built on the old Expo '74 world's fair site and drawing roughly 3 million visitors a year around Spokane Falls[9], keeps that same core walkable and screen-dense even outside commute hours.
The employer base is a mix of healthcare, utilities, and defense. Providence Sacred Heart Medical Center anchors downtown as the Inland Northwest's only Level II trauma center and one of the city's top-five employers[7][6]; Avista Corporation, the region's electric and gas utility, is headquartered a mile east of downtown[8]; and Fairchild Air Force Base, home to the 92nd Air Refueling Wing, sits just southwest of the city and ranks among Spokane's largest employers in its own right[3][6].
Gonzaga University gives the city its highest-profile export: Bulldogs basketball, which has reached every NCAA tournament since 1999 and just left the West Coast Conference after 47 years to join the reorganized Pac-12 Conference[5]. Add Hoopfest — the world's largest 3-on-3 basketball tournament, filling 450 downtown courts every June[10] — and the Lilac Festival's Armed Forces Torchlight Parade, the largest of its kind in the country since 1938[11], and downtown screens see real, recurring spikes tied to specific dates on the calendar, not just steady daily traffic.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Spokane plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside boards in the Spokane plan[1] — the same corners you drive past on I-90, US-395, and Division Street. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Spokane plan on 2026-07-05[1], with every screen counted once. The plan carries 998 active digital screens delivering 214,479,398 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 250 | 145,728,965 |
| Doctor Offices | 138 | 2,593,196 |
| Gas Stations | 129 | 4,453,767 |
| Bars | 117 | 15,615,398 |
| Casual Dining | 58 | 13,009,949 |
| Rideshare / Taxi TV | 55 | 90,542 |
| Apartment Buildings | 49 | 4,330,754 |
| Movie Theaters | 46 | 6,980,288 |
| Convenience Stores | 29 | 1,912,901 |
| QSR | 20 | 3,248,150 |
| Gyms | 19 | 3,849,706 |
| Office Buildings | 16 | 1,152,928 |
| Digital Billboards | 14 | 1,639,697 |
| Other venue types | 58 | 9,873,157 |
| Total | 998 | 214,479,398 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Spokane within the 496,260-home Spokane DMA.
Spokane Billboard Sizes & Creative Formats
These are the actual screen formats running in the live Spokane plan[1], counted as unique screens. Because a single screen can accept more than one creative dimension, some screens carry more than one format. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 754 |
| 1080×1920 | 9:16 | Portrait | 56 |
| 1280×720 | 16:9 | Landscape | 42 |
| 728×90 | 364:45 | Landscape (banner strip) | 41 |
| 1280×960 | 4:3 | Landscape | 16 |
| 970×90 | 97:9 | Landscape (banner strip) | 12 |
862 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
843 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
455 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 921 of 998 screens (947 carry a dimension). Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Spokane?
You don't need a rate card or a six-figure budget to run out-of-home in Spokane. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a grocery-aisle screen, a gas-pump display, a doctor's-office waiting room, or a bar. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Spokane screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Spokane screens?
Live on Spokane screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 998 screens, zoomed in on the Spokane landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around the downtown arena, the Gonzaga campus, Riverfront Park, Kendall Yards, Browne's Addition, and out to the airport.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[16], then geofence every bookable screen within reach of that path: the billboards, gas stations, grocery stores, and casual-dining spots a driver actually passes end to end.
Here are three of Spokane's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-90 East-West Spine (Airway Heights, WA → Liberty Lake, WA, 24.3 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Spokane plan [1] against Mapbox driving geometry [16], counting each screen within the listed buffer of the route.
Screen Formats Active in Spokane
Real photos of the screen formats running in the Spokane plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Kendall Yards[14]
One of Spokane's youngest districts, a planned north-bank riverfront community rebuilt on a former rail yard around walkability and sustainability — its weekly warm-season night market packs Summit Parkway with foot traffic.
Browne's Addition[14]
Spokane's oldest neighborhood, a walkable peninsula of Victorian mansions and Arts & Crafts bungalows just west of downtown, mixed in with newer apartment infill.
University District[14]
Built around Gonzaga University's expanding riverside campus and rebranded to spotlight innovation and entrepreneurship — a corridor with steady student, staff, and visitor traffic on both banks of the Spokane River.
Garland District[14]
A north-side neighborhood anchored by a 1940s-era movie theater — a compact, walkable strip of bars, diners, and independent shops a few minutes from downtown.
Suggested Campaigns for This Market
Grocery / CPG drive-to-store
Grocery and gas-station screens across the metro's biggest venue category by a wide margin — 250 grocery screens alone carry over two-thirds of the plan's monthly impressions.
Build this plan →
Healthcare & employer recruiting
Office-building, doctor-office, and apartment-lobby screens geofenced around downtown and the University District to reach the Providence and MultiCare workforce and the Gonzaga-area residential base.
Build this plan →
Gameday & festival surround
Bar, casual-dining, and movie-theater screens concentrated downtown for Hoopfest weekend, the Lilac Festival parade route, and Gonzaga home games at McCarthey Athletic Center.
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Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Spokane. Different brands and markets — same platform, same playbook.
2.8x
Store Visit Lift
Visit to Store — Outdoor Clothing
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About Spokane DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — grocery-aisle screens, gas-pump displays, bars, doctor's-office waiting rooms, and movie-theater lobbies. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Spokane?
Spokane DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Spokane?
The live 30-mile Spokane plan carries 998 active digital screens across venue types including grocery, doctor's offices, gas stations, bars, casual dining, apartment-building lobbies, and movie theaters.
How many people can a Spokane DOOH campaign reach?
The current Spokane plan delivers roughly 214 million monthly impressions across the Inland Northwest, which sits in Nielsen DMA #66 with 496,260 TV homes.
How fast can a Spokane DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Washington Markets
Plan a Spokane Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code 0e9YGzzla2Q), 30-mile radius around downtown Spokane (lat/lng point targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Spokane, WA #66, 496,260 TV homes)
- [3] Wikipedia — Spokane, Washington (2020 U.S. Census population 228,989; Spokane metropolitan area population 600,292; second-most populous city in Washington after Seattle; Spokane International Airport 5 miles west of Downtown Spokane, near Fairchild Air Force Base)
- [4] Data USA — Spokane, WA (U.S. Census ACS commute data, 2024)
- [5] Wikipedia — Gonzaga University (founded 1887; total enrollment 7,470 students, fall 2024; Bulldogs men's basketball has reached every NCAA tournament since 1999 and joined the Pac-12 Conference on July 1, 2026 after 47 years in the West Coast Conference)
- [6] Wikipedia — Economy of Spokane, Washington (Providence Sacred Heart Medical Center and Children's Hospital and the 92nd Air Refueling Wing at Fairchild Air Force Base both listed among Spokane's top-five employers; Avista Corporation the only Spokane company ever listed on the Fortune 500, ranked 299 in 2002)
- [7] Wikipedia — Providence Sacred Heart Medical Center and Children's Hospital (648-bed hospital at 101 W Eighth Ave, Spokane; employs more than 4,000 health care professionals and support staff; the only Level II adult and pediatric trauma center in the Inland Northwest)
- [8] Wikipedia — Avista Corporation (S&P 600 index component; headquartered at 1411 E Mission Ave, Spokane, Washington, current as of the article's June 2026 update)
- [9] Wikipedia — Riverfront Park (Spokane, Washington) (100-acre downtown park built on the Expo '74 world's fair site; roughly 3 million annual visitors; Spokane Falls described as the largest urban waterfall in the United States)
- [10] Wikipedia — Spokane Hoopfest (world's largest 3-on-3 basketball tournament; over 6,000 teams and roughly 25,000 players across 450 courts spanning 45 city blocks; held the last weekend in June)
- [11] Spokane Lilac Festival — official history page (Armed Forces Torchlight Parade dates to 1938 and, combined with the Lilac Festival in 1976, is now the nation's largest Armed Forces Torchlight Parade)
- [12] Wikipedia — Numerica Veterans Arena (formerly Spokane Arena and Spokane Veterans Memorial Arena; opened September 10, 1995; 12,210-seat basketball configuration; home of the Spokane Chiefs (WHL) since 1995)
- [13] Wikipedia — McCarthey Athletic Center (6,000-seat arena on the Gonzaga University campus, opened November 19, 2004; nicknamed "The Kennel"; home of Gonzaga Bulldogs basketball)
- [14] Visit Spokane — Spokane Neighborhoods & Districts guide
- [15] Washington State University — About WSU Pullman (campus is about 75 miles south of Spokane; total enrollment 16,449 students, fall 2024)
- [16] Mapbox Directions API — driving route geometry for the I-90, US-395, and US-2 corridors, pulled 2026-07-05
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