DOOH CASE STUDY: INCREASE WEB TRAFFIC

DOOH Campaign Objective

A sports betting brand wanted to get sports bettors and football fans excited for the NFL season. The campaign aimed to drive viewers to its website/app and increase sales, brand opinion, and ad recall nationwide.

DOOH Campaign Approach

Utilized a variety of digital-out-of-home venues types like urban panels, and bar/restaurant TV and day parting to target when and where the audience was most likely to be throughout the day. The campaign rotated ad creative featuring promotional copy to maximize and encourage sign-ups and combat ad fatigue.

Key Insights

Campaign exposure in contextually relevant venue types successfully drove lift across all campaign KPIs, proven by a 41% lift in website conversation, a 58% increase in brand opinion, a 67% increase in brand likeability by 67%, and a 42% lift in ad recall.