DOOH Marketing
Increase Web Traffic — Sports Betting
+41% Website Conversion Lift
Campaign Objective
A sports betting brand wanted to get sports bettors and football fans excited for the NFL season. The campaign aimed to drive viewers to its website/app and increase sales, brand opinion, and ad recall nationwide.
Venue Types Used
Audience Targeting Approach
Utilized a variety of digital out-of-home venue types like urban panels and bar/restaurant TV with dayparting to target when and where the audience was most likely to be throughout the day. The campaign rotated ad creative featuring promotional copy to maximize and encourage sign-ups and combat ad fatigue.
Results
+41%
Website Conversion Lift
+58%
Brand Opinion Increase
+67%
Brand Likeability Increase
Insight
Campaign exposure in contextually relevant venue types successfully drove lift across all campaign KPIs, proven by a 41% lift in website conversion, a 58% increase in brand opinion, a 67% increase in brand likeability, and a 42% lift in ad recall. The sports betting brand's success in bars and restaurant environments was driven by perfect contextual alignment — reaching sports fans where they're already watching games and engaging with sports content.