Business & B2B — Manhattan
Silicon Alley DOOH: Flatiron & Chelsea Tech Workers
Silicon Alley concentrates NYC's tech workforce into a 14-block corridor between Union Square and Herald Square. Digital bus shelters, newsstands, and LinkNYC kiosks along 5th and 6th Avenues catch them at coffee, lunch, and standup breaks.
2,442
Live screens in plan
5
Venue types
3
Dayparts
Manhattan
Borough
Live inventory map
Every screen in the Silicon Alley plan
This is not a mock-up. The map below is powered by the live Goldfish Ads inventory for campaign code z5lont-Zu_w — 2,442 real digital screens available today across Flatiron, Chelsea, Union Square.
Data source: Goldfish Ads live inventory API · Filters and venue types are interactive inside the map.
The audience
Engineers, founders, and VCs — 40k tech workers per zip code
The Flatiron / Chelsea / Union Square triangle is home to headquarters for a Who's Who of NYC tech: HubSpot, Datadog, Squarespace, MongoDB, Stack Overflow, Peloton, plus WeWork and Regus buildings full of Series A-C startups. It's also the highest-density cluster of VC offices outside of Sand Hill Road.
Addressable scale
~40k tech workers per zip in 10010, 10011, 10003; ~$4.2B in Series A-C rounds closed by companies in this footprint in the last 24 months.
The play
How we execute the buy
Buy digital bus shelters and newsstands along 5th and 6th Avenues from 14th to 28th Streets — the exact walking paths between office buildings and the Union Square, 23rd Street, and 28th Street subway stations.
Layer LinkNYC kiosks at 23rd & 5th, 23rd & 6th, and 14th & 5th, which sit outside the coffee shops and lunch spots tech workers actually use (Blue Bottle, Sweetgreen, Chelsea Market queue).
For dev-tool and B2B SaaS advertisers, this beats a pure LinkedIn buy on cost per qualified impression. Add a QR/short-URL to a technical asset (docs page, GitHub repo, benchmark) so the impression converts to a session, not just a memory.
Formats in the mix
Screens that carry the message
- ›Digital bus shelters (JCDecaux)
- ›LinkNYC kiosks
- ›Digital newsstands
- ›Coffee shop / QSR screens (Grubhub, Zenreach networks)
How we measure
KPIs we track for this play
- ›Reach against tech-vertical audience
- ›QR / short-URL scan-through rate
- ›Branded search lift in NYC DMA
- ›Sourced pipeline from NYC-based accounts
FAQ
Questions buyers ask about Silicon Alley
- Is DOOH effective for dev-tool advertising?
- Yes — some of the strongest performers on Silicon Alley DOOH are dev-tool brands (Datadog, MongoDB, Vercel, Retool). The recipe is: bold technical statement, one benchmark or logo wall, one short URL. Skip clever taglines.
- How does this compare to a LinkedIn ABM campaign?
- Complementary, not substitute. Silicon Alley DOOH builds ambient brand presence at ~$0.008 per impression against tech workers; LinkedIn ABM converts them once they're in-market at $8-15 per click. The strongest programs run both.
- What creative works best on bus shelters here?
- High-contrast type, one product truth, one CTA. This audience is design-literate — polished agency work over-performs stock-photo layouts by a wide margin.
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The full playbook
See all 73 New York DOOH media strategies in one place
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