DOOH Marketing
Bus Side DOOH Advertising
Exterior bus panels reach pedestrians and drivers along entire bus routes. Moving format with broad geographic coverage. Mass-market brand building across transit corridors.
Ready to run Bus Side DOOH?
Build a plan across live inventory — publisher floor price plus a 15% Goldfish platform fee on the media CPM, usually go live within 24 to 48 hours of approval.
Who You Reach
Urban pedestrians and vehicle traffic along bus routes
Format & Specs
Exterior bus LED or vinyl panel
Dwell: 3–8 seconds
Best Verticals
Why This Venue
Bus sides turn every bus route into a mobile billboard corridor. The format provides broad geographic reach across an entire transit network — useful for mass awareness and market saturation.
Strategic Insight
Bus side ads are seen by both pedestrians and drivers — the effective reach is broader than the transit ridership alone. Best for geographic saturation across an entire metro.
Screens in the Wild
Bus Side DOOH Screens
Sample bus side inventory from publishers active across the network.
Top Markets for Bus Side DOOH
Industries That Buy Bus Side
Plan a Bus Side Buy
DOOH Advertising Guide
How digital out-of-home buying works, end to end
Programmatic DOOH
Buy screens the way you buy the rest of your media
DOOH Targeting
Audience, geo, venue, and daypart targeting options
Geofencing & POI
Radius, competitor, and store-level targeting
proof-of-play reporting by tactic
Screen photography attached to delivery reporting
PMP vs Managed Service
Which buying route fits your team
Planning resources
More like Bus Side
Venue types with the same audience
Campaigns with a similar mix
Markets that fit this plan
Related on the Goldfish Taxonomy
Continue Down the Path-to-Purchase
Transit · OpenOOH 1606
Adjacent venues
Plan a Campaign in Bus Side
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