DOOH Marketing

Buses DOOH Advertising

Interior overhead screens reach captive, seated passengers for 5–45 minutes depending on route length. Daily commuters receive repeated exposure on the same route.

Who You Reach

Public transit riders — route-dependent dwell, captive seated

Best Verticals

Local ServicesRetailEntertainmentHealthcareEducation

Format & Specs

Interior overhead LCD

Dwell time: 5–45 minutes (route-dependent)

Why This Venue

Bus interior screens reach a captive seated audience for extended periods on longer routes. Daily commuters on the same route build frequency automatically.

Strategic Insight

Long-route buses (30+ minutes) create dwell times comparable to gyms. Short-route urban buses function more like moving billboards with brief interior exposure.

Screens in the Wild

Buses DOOH Screens

Bus Shelters digital out-of-home screen — Bus Shelters

Bus Shelters digital out-of-home screen — Bus Shelters

Bus Shelters digital out-of-home screen — Bus Shelters

Bus Shelters digital out-of-home screen — Bus Shelters

Bus Shelters digital out-of-home screen — Bus Shelters

Bus Shelters digital out-of-home screen — Bus Shelters

Sample buses inventory from publishers active across the network.

Top Markets for Buses DOOH

Dallas, TX Seattle, WA San Francisco, CA Minneapolis, MN Brooklyn, NY Queens, NY Riverside, CA San Juan, PR

Industries That Buy Buses

Food, Retail & CPG Events & Live Entertainment Health & Wellness

Learn More

DOOH Advertising Guide All Venue Types Browse All Cities

Related on the Goldfish Taxonomy

Continue Down the Path-to-Purchase

Transit · OpenOOH 1605

Adjacent venues

Bus Side

Urban pedestrians and vehicle traffic along bus routes

Bus Shelters

Urban commuters and pedestrians, broad demographic

Subway

Urban mass transit riders — educated, diverse, urban core

Plan & build

Programmatic DOOH

How DSP/SSP routing works across this inventory.

Direct vs Programmatic

When to buy direct vs. via the open exchange.

Creative Specs Guide

File specs, aspect ratios and delivery requirements.

What Is DOOH?

Foundational primer on the medium.

Plan a Campaign in Buses

Get platform access and start building your DOOH media plan.

DOOH Marketing — Plan & Buy Digital Out-of-Home Across 1M+ ScreensProgrammatic DOOH for Modern Media Buyers35+ Venue Types, Launch in Under 24 HoursDOOH Marketing is the operating layer for digital out-of-home media buying. Plan, buy, and measure campaigns across more than one million screens spanning gas stations, grocery, gyms, bars, billboards, bus shelters, urban panels, taxi tops, doctors' offices, and 25+ other venue types. Built on the Goldfish Ads platform, our buyers launch programmatic DOOH campaigns in under 24 hours with venue-level targeting, POI radius geofencing, third-party audience overlays, and full transparency into publisher, slot, and CPM.Used by national restaurant chains, financial services brands, alcohol and beverage marketers, political campaigns, and DTC challengers — see live campaign maps, screen inventory, case studies, and city-level reach in the menu above. Please enable JavaScript to view the interactive site.