DOOH Marketing
Malls DOOH Advertising
Dwell time 60–90 minutes. Audience: shoppers in active purchase mode. Food court, corridor, and anchor-adjacent placements each serve different campaign objectives.
Who You Reach
Shoppers in active purchase mode, skews female 25–54, family households
Best Verticals
Format & Specs
Directory kiosk, food court display, corridor LED
Dwell time: 60–90 minutes
Why This Venue
Malls combine extended dwell time with an audience in active purchase mode. For retail and fashion brands, mall DOOH is as close to point-of-purchase as you get without being in-store.
Strategic Insight
Food court screens reach the broadest cross-section of mall visitors. Anchor-adjacent screens reach the highest-intent shoppers. Directory kiosks have the highest per-interaction attention.
Screens in the Wild
Malls DOOH Screens
Sample malls inventory from publishers active across the network.
Top Markets for Malls DOOH
Industries That Buy Malls
Malls Case Studies & Benchmarks
Related on the Goldfish Taxonomy
Continue Down the Path-to-Purchase
Retail · OpenOOH 205
Adjacent venues
Grocery Stores
Primary household shoppers, 15–25 min dwell, active purchase intent
Salons
Beauty and personal care consumers, female-skewing 25–54, high receptivity
Movie Theaters
Entertainment-seeking consumers 18–34, co-viewing groups
Spectaculars
Tourists and urban crowds in iconic locations (Times Square, Vegas Strip)