DOOH Marketing
Malls DOOH Advertising
Dwell time 60–90 minutes. Audience: shoppers in active purchase mode. Food court, corridor, and anchor-adjacent placements each serve different campaign objectives.
Ready to run Malls DOOH?
Build a plan across live inventory — flat CPM starting at $18, live in under 24 hours.
Who You Reach
Shoppers in active purchase mode, skews female 25–54, family households
Format & Specs
Directory kiosk, food court display, corridor LED
Dwell: 60–90 minutes
Why This Venue
Malls combine extended dwell time with an audience in active purchase mode. For retail and fashion brands, mall DOOH is as close to point-of-purchase as you get without being in-store.
Strategic Insight
Food court screens reach the broadest cross-section of mall visitors. Anchor-adjacent screens reach the highest-intent shoppers. Directory kiosks have the highest per-interaction attention.
Screens in the Wild
Malls DOOH Screens
Sample malls inventory from publishers active across the network.
Top Markets for Malls DOOH
Industries That Buy Malls
Malls Case Studies & Benchmarks
Plan a Malls Buy
DOOH Advertising Guide
How digital out-of-home buying works, end to end
Programmatic DOOH
Buy screens the way you buy the rest of your media
DOOH Targeting
Audience, geo, venue, and daypart targeting options
Geofencing & POI
Radius, competitor, and store-level targeting
Photo-Verified Proof of Play
Screen photography attached to delivery reporting
PMP vs Managed Service
Which buying route fits your team
More like Malls
Venue types with the same audience
Campaigns with a similar mix
Markets that fit this plan
Related on the Goldfish Taxonomy
Continue Down the Path-to-Purchase
Retail · OpenOOH 205
Adjacent venues
Grocery Stores
Primary household shoppers, 15–25 min dwell, active purchase intent
Salons
Beauty and personal care consumers, female-skewing 25–54, high receptivity
Movie Theaters
Entertainment-seeking consumers 18–34, co-viewing groups
Spectaculars
Tourists and urban crowds in iconic locations (Times Square, Vegas Strip)