DOOH Marketing
Subway DOOH Advertising
Platform dwell 3–10 minutes. Urban, educated, diverse audience concentrated in major metros (NYC, Chicago, Boston, DC, SF, Philly). Platform screens reach commuters during focused waiting moments.
Who You Reach
Urban mass transit riders — educated, diverse, urban core
Best Verticals
Format & Specs
Platform LED, in-car screen, concourse display
Dwell time: 3–10 minutes platform
Why This Venue
Subway DOOH reaches the highest-density urban audiences in America. NYC subway alone carries 3.4 million daily riders. Platform screens have the attention advantage of a captive, waiting audience.
Strategic Insight
Platform screens outperform concourse screens on dwell and attention. In-car screens have the longest exposure per rider but lower attention quality due to phone competition.
Screens in the Wild
Subway DOOH Screens
Sample subway inventory from publishers active across the network.
Top Markets for Subway DOOH
Industries That Buy Subway
Related on the Goldfish Taxonomy
Continue Down the Path-to-Purchase
Transit · OpenOOH 1603
Adjacent venues