DOOH Marketing
Subway DOOH Advertising
Platform dwell 3–10 minutes. Urban, educated, diverse audience concentrated in major metros (NYC, Chicago, Boston, DC, SF, Philly). Platform screens reach commuters during focused waiting moments.
Ready to run Subway DOOH?
Build a plan across live inventory — flat CPM starting at $18, live in under 24 hours.
Who You Reach
Urban mass transit riders — educated, diverse, urban core
Format & Specs
Platform LED, in-car screen, concourse display
Dwell: 3–10 minutes platform
Best Verticals
Why This Venue
Subway DOOH reaches the highest-density urban audiences in America. NYC subway alone carries 3.4 million daily riders. Platform screens have the attention advantage of a captive, waiting audience.
Strategic Insight
Platform screens outperform concourse screens on dwell and attention. In-car screens have the longest exposure per rider but lower attention quality due to phone competition.
Screens in the Wild
Subway DOOH Screens
Sample subway inventory from publishers active across the network.
Top Markets for Subway DOOH
Industries That Buy Subway
Plan a Subway Buy
DOOH Advertising Guide
How digital out-of-home buying works, end to end
Programmatic DOOH
Buy screens the way you buy the rest of your media
DOOH Targeting
Audience, geo, venue, and daypart targeting options
Geofencing & POI
Radius, competitor, and store-level targeting
Photo-Verified Proof of Play
Screen photography attached to delivery reporting
PMP vs Managed Service
Which buying route fits your team
More like Subway
Venue types with the same audience
Campaigns with a similar mix
Markets that fit this plan
Related on the Goldfish Taxonomy
Continue Down the Path-to-Purchase
Transit · OpenOOH 1603
Adjacent venues