For Wegmans marketing & new-store launch teams
Every digital screen within driving distance of all 112 Wegmans stores — running your ad.
The map below shows every Wegmans location from Rochester to Raleigh in red, surrounded by the digital screens your shoppers already pass on the way to the gym, the airport gate, the pharmacy queue, and the competing grocery checkout. We can put Wegmans on those screens — by store, by daypart, by audience — with no annual commitment.
112
Wegmans locations mapped
22,000+
Screens in the trade-area plan
42,000+
Screens in the lifestyle layer
Two campaigns, one Wegmans plan.
Trade-Area Drive-To
3-mile radius around every one of your 112 stores. Billboards, bus shelters, urban panels, gas pumps, and c-stores — the exact corners your shoppers drive every week. Ideal for new-store launches (Brooklyn, Manhattan, Astor Place) and weekly-circular reinforcement.
Premium Lifestyle Reach
5-mile lifestyle layer — gyms, salons, casual-dining bar TVs, movie theaters, and office lobbies. Built for higher-HHI Wegmans Meals 2GO, catering, and prepared-foods messaging when shoppers are out of the house but inside the trade area.
The screens around your stores — trade-area view
Each red marker is one of your 112 Wegmans stores from Brockport to Raleigh. Every other dot is a digital screen in the 3-mile trade-area plan — billboards, gas pumps, c-stores, grocery checkouts, urban panels, and bus shelters that we can buy on your behalf. Filter by venue type in the sidebar to see the exact mix near any market.
How to read this map
- Red markers pinpoint all 112 Wegmans storefronts across NY, PA, NJ, MD, VA, MA, NC, DE, DC, and CT.
- Screen markers show DOOH placements within 3 miles — grocery checkouts (including conquest against Giant, Whole Foods, Stop & Shop), gas pumps, c-stores, urban panels, and bus shelters.
- Click any marker for details. Use the sidebar to filter by venue type — useful for isolating a single new-store launch (e.g., Astor Place) or testing a single venue type before scaling.
Places your shoppers already know
A dozen real screens in the Wegmans plan — across the 10-state footprint
Out of 22,000+ trade-area screens and 42,000+ premium lifestyle screens mapped to your 112 stores, here are twelve you'd recognize the moment a Wegmans family manager sees the plan. Your ad runs at the gym, the mall food court, the pharmacy queue, the airport gate, and the competing grocery curb — at the exact moments your shoppers are already deciding where to drive next.
Planet Fitness — Wake Forest, NC
Gym TV · Atmosphere · 1.92 mi from Wegmans Wake Forest, NC
New-store priority market. Catch the 6pm crowd already thinking "what's for dinner" two miles from the new build.
AMC Dine-In Midlothian 10
Movie theater · Screenvision Cinema Network · 2.06 mi from Wegmans Midlothian, VA
Friday-night date crowd that just paid $40 for dinner — perfect surround for Wegmans Meals 2GO and ready-to-cook bags.
7-Eleven #33704 — Brooklyn, NY
C-store entrance/exit · Vengo · 2.41 mi from Wegmans Brooklyn (Admiral's Row), NY
Captive screen at the door — exactly the trip your Brooklyn flagship is built to convert into a real grocery run.
CVS #00489 — Harrison, NY
Pharmacy front-end · Vibenomics · 1.87 mi from Wegmans Harrison, NY
Westchester pharmacy queue — captive 90 seconds while the prescription gets filled, half a mile from the store.
King of Prussia Mall — Food Court (by Dunkin)
Mall food court · Simon Media & Experiences · 0.63 mi from Wegmans King of Prussia, PA
Same parking lot as your KoP store. The "we just ate mall food, let's pick up real groceries on the way home" moment.
Whole Foods Office Lobby — PRISCREEN Main
Office lobby (Whole Foods HQ-area) · Screenverse + Advana · 3.05 mi from Wegmans Woodmore (Glenarden), MD
Conquest play. Office workers in the Amazon/Whole Foods orbit see Wegmans on the lobby screen on the way out.
Staples / Giant — Camp Hill, PA (Urban Panel)
Urban panel at competing grocery · Starlite Digital · 2.45 mi from Wegmans Harrisburg / Mechanicsburg, PA
Curb-side panel right outside the competitor — the last impression before a shopper decides where to drive next Saturday.
DCA — Ronald Reagan National Airport, Terminal C Gate C37
Airport gate (Kapnos Taverna) · Reach TV · 3.22 mi from Wegmans Alexandria, VA
DC-area business travelers landing home — first screen they see, three miles from your Alexandria store with curbside pickup.
Union Station — Amtrak Concourse S10
Train station · New Tradition Media · 4.18 mi from Wegmans Washington (Wisconsin Ave), DC
Acela commuter eyeballs — high-HHI riders walking past on the way to a $200 Friday-night dinner basket.
Buffalo Wild Wings — Fredericksburg, VA
Casual dining bar TV · Screenverse + TouchTunes · 2.87 mi from Wegmans Fredericksburg, VA
Sunday-football crowd in the I-95 corridor — Wegmans subs and party platters land hard during commercial breaks.
PNC Office — Fellowship Rd, NJ
Office lobby · Screenverse + Advana · 3.67 mi from Wegmans Cherry Hill, NJ
South Jersey white-collar lobby — the lunch-walk-out screen for office workers four miles from the store.
Regal Services Office — Jamestown, NY
Office lobby (regional employer) · Screenverse + Advana · 2.59 mi from Wegmans Jamestown, NY
WNY home turf. Hits employees of one of Jamestown's biggest workplaces on the way to the parking lot.
These twelve are illustrative — the full plan also includes GSTV gas pumps, Grocery TV checkouts at competing chains, PatientPoint doctor offices, T-Mobile rideshare screens, Captivate office-lobby networks, NCM cinemas, and digital billboards along I-87, I-95, the PA Turnpike, and the Capital Beltway.
Real Wegmans-area billboards in this plan
Street View imagery of the actual boards in the 3-mile trade-area plan — recognize the corners your shoppers drive every day.
Interactive map loads in your browser.
Campaign Use Cases
New-Store Launch (Brooklyn, Astor Place, Wake Forest)
Concentrate spend on the single store opening — 100% share of voice in the 3-mile radius for the 4–6 weeks before and after the grand opening. Billboards on I-278 and Hwy 1, c-stores at every subway exit, gym TVs at every Equinox and Planet Fitness within a mile.
Wegmans Meals 2GO & Catering Push
Run the lifestyle layer — office lobbies, gym TVs, casual-dining bar screens — Mon–Thu lunchtime and Sun afternoon. Hits HHI $100K+ shoppers in the exact moments they're deciding "should I cook or pre-order?"
Conquest at the Competing Grocery Curb
Urban panels and gas-pump screens directly outside Giant, Whole Foods, Harris Teeter, Stop & Shop, and Trader Joe's. Last impression before a shopper picks where to drive next Saturday — proven drive-to-store conquest play in MD, VA, and PA.
Weekly Circular Reinforcement by DMA
Sync the DOOH creative to the weekly circular by DMA. Rochester sees lakefront-summer recipes, Northern Virginia sees prepared-meals + catering, Brooklyn sees subs + sushi — all from a single buy, swapped weekly without re-trafficking the plan.
Holiday Catering & Heat-and-Serve
Thanksgiving, Easter, and Super Bowl push — lifestyle layer dialed up two weeks before each, with creative rotated by daypart (catering platters AM, heat-and-serve dinners PM). Measurable foot- traffic lift to the prepared-foods counter.
Recruiting & Employer-Brand Air Cover
Wegmans is a perennial "Best Place to Work" — surface that on office-lobby and gym screens in markets with open store-leadership and pharmacy roles. DOOH air-cover that lifts Indeed and career-site click-through 2–4×.
Related Case Studies
Drive-to-store and grocery DOOH outcomes from comparable retail campaigns.
Foot Traffic — Apparel Retailer
Aiming to increase consideration and foot traffic to its stores among moms, a major apparel retailer activated a digital out-of-home campaign targeting a custom audience of moms with young children.
Visit to Store — Outdoor Clothing
A clothing company, aiming to define and claim 'the modern trail' among outdoor lifestyles, used digital out-of-home media to help drive consumers to their retail stores.
Retail — Store Remodel Campaign
A large retailer chain ran a programmatic DOOH campaign to drive foot traffic to remodeled store locations through a fully flexible, multi-month activation with real-time creative updates.