DOOH Marketing
DOOH Advertising in Albany, NY
Nielsen DMA #62 (Albany-Schenectady-Troy) · 575,590 TV homes. A live 30-mile plan around downtown reaches 1,820 active digital screens delivering 183.2 million monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
No single employer in Albany comes close to New York State government. The Empire State Plaza complex alone was reported to house more than 11,000 state employees as of 2014[6] — a workforce that floods downtown on weekday mornings and empties it out again by 6pm, on top of the legislators, lobbyists, and agency staff who cycle through the Capitol next door[14]. That single-employer gravity shapes almost everything about how a message actually reaches this market: a billboard on the wrong commute route misses the crowd entirely, while a gas-pump screen on the right one catches nearly the whole workforce twice a day.
That's the case for digital out-of-home (DOOH): advertising built into the places people already spend their day, mapped to how they actually move through a city rather than where a media buyer assumes they might be. Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types. Run it yourself in the self-serve platform and launch in under 24 hours, or hand the whole thing to our team to manage.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable across the Albany metro right now.
Why Albany Matters
Albany is New York's capital, and state government runs the local economy in a way few other markets experience. The Capitol, completed in 1899 after 32 years of construction[14], sits directly beside the Empire State Plaza complex, which alone was reported to house more than 11,000 state employees as of 2014[6] — a single-site workforce most metros this size simply don't have. That state presence anchors a city of 99,224 people[2] inside a broader Albany-Schenectady-Troy metro of 899,262[3].
Healthcare and higher education round out downtown's daytime crowd. Albany Medical Center, the region's only academic medical center, describes itself as one of the largest private employers in the Capital Region[9], and the University at Albany, the oldest of SUNY's four university centers, enrolled 17,426 students for fall 2025 across its Uptown, Downtown, and Health Sciences campuses[10].
A few well-known names sit just outside Albany's city limits but still shape the wider Capital District: GlobalFoundries moved its global headquarters to Malta, in neighboring Saratoga County, in 2021[7]; the Golub Corporation, owner of Price Chopper and Market 32, is based in Schenectady[8]; and Regeneron Pharmaceuticals — headquartered in Tarrytown, New York, not Albany[20] — keeps a pharmaceutical manufacturing and fill/finish operation in East Greenbush and Rensselaer as part of its ongoing Capital Region build-out[21].
The calendar adds its own crowd. The Albany Tulip Festival fills Washington Park's 81 acres with 200,000 tulips every Mother's Day weekend, a tradition running since 1949[13].
On an ordinary weekday, though, it's the commute that decides what gets seen: 55.2% of workers drive alone, 10.4% carpool, and 13.2% work from home, with a mean commute of 20 minutes[5] — plenty of daily passes at the gas stations, grocery stores, and office lobbies that make up most of this market's screens.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Albany plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Albany plan[1] — the same corners you drive past on I-87, I-90, and I-787. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Albany plan on 2026-07-04[1], with every screen counted once. The plan carries 1,820 active digital screens delivering 183,168,637 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Gas Stations | 381 | 8,347,221 |
| Grocery | 316 | 48,075,919 |
| Doctor Offices | 258 | 22,222,053 |
| Convenience Stores | 253 | 13,079,980 |
| Bars | 162 | 23,486,404 |
| Rideshare / Taxi TV | 125 | 240,040 |
| Movie Theaters | 72 | 9,525,275 |
| Casual Dining | 66 | 13,972,873 |
| Office Buildings | 37 | 2,795,174 |
| Gyms | 35 | 2,797,042 |
| Pharmacies | 29 | 436,567 |
| Digital Billboards | 20 | 16,863,287 |
| Sports Venues | 20 | 13,129,515 |
| Recreational Venues | 13 | 1,999,397 |
| Other venue types | 33 | 6,197,890 |
| Total | 1,820 | 183,168,637 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Albany within the 575,590-home DMA.
Albany Billboard Sizes & Creative Formats
These are the actual creative dimensions accepted across the live Albany plan[1]. A single screen can accept more than one aspect ratio — a 16:9 landscape master plus a 9:16 portrait crop for gas-pump or elevator units, for example — so the counts below are format instances, not unique screens. The market is dominated by 16:9 landscape, with a smaller block of 9:16 portrait behind it.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 2,762 |
| 1280×720 | 16:9 | Landscape | 490 |
| 1080×1920 | 9:16 | Portrait | 200 |
| 1024×768 | 4:3 | Landscape | 120 |
| 1400×400 | 3.5:1 | Landscape (wide-format digital billboard) | 108 |
| 800×600 | 4:3 | Landscape | 59 |
3,832 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
3,301 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
1,347 format instances
Support audio, concentrated in bar, gas-station, and point-of-care venues.
Ship a 16:9 and a 9:16 master and you cover nearly the entire Albany market.
How Much Does DOOH Cost in Albany?
You don't need a state agency's procurement budget to put a message in front of Albany. Campaigns start for as little as $50 a day, with no long-term commitment attached — launch, pause, and adjust on your own schedule.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions): a gas station off the Northway, a Center Square bar, or a downtown office lobby, all the same price. A bigger budget simply buys more impressions across the metro, never access to a different tier of inventory. Scale up around Tulip Festival weekend, and scale back down whenever you want.
Start at $50/day
Enough to put a real message on Albany screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Albany screens?
Live on Albany screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,820 screens, zoomed in on the Albany landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the State Capitol, Empire State Plaza, MVP Arena, Washington Park, the USS Slater, and out to Albany International Airport in Colonie, which handled roughly 3.14 million passengers in 2025[15].
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
A radius treats every screen inside the circle the same. A route is different: hand us a real drive — a highway, a daily commute, a delivery loop — and Goldfish traces it with the Mapbox routing engine[22], then geofences every bookable screen within reach of that exact path, end to end.
Three highways define how the Capital District actually moves: I-87, the Northway, running north toward Saratoga Springs; I-90, the Thruway, crossing the Hudson River to tie Schenectady's western approach to the Rensselaer County side of the metro; and I-787, the short riverfront spur that carries traffic straight into downtown Albany along the Hudson. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-87 Northway (Colonie, NY → Clifton Park, NY, 13.7 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Albany plan [1] against Mapbox driving geometry [22], counting each screen within the listed buffer of the route.
Screen Formats Active in Albany
Real photos of the screen formats running in the Albany plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Center Square[16]
Downtown Albany's entertainment core, an eclectic mix of architecturally significant rowhouses, bars, and restaurants often compared to Greenwich Village — the city's densest concentration of nightlife foot traffic, a few blocks from the Capitol.
Pine Hills[17]
A residential neighborhood built around the College of Saint Rose campus and University at Albany's Alumni Quad dormitories, with the stretch east of Main Avenue known locally as the "student ghetto" for its concentration of college-age renters.
Arbor Hill[18]
A historic, predominantly African-American neighborhood on Albany's north side, home to the Ten Broeck Mansion museum and the Ten Broeck Triangle's 19th-century streetscape, annexed into the city in 1815.
Mansion Historic District[19]
A 45-acre, 16-block enclave of roughly 500 rowhouses just south of Empire State Plaza, named for the nearby Executive Mansion — once Albany's "Garlic Core" Italian immigrant quarter, now a restored residential district.
Suggested Campaigns for This Market
State-government & downtown-office reach
Office-building and urban-panel screens ringing Empire State Plaza and the Capitol, reaching the more-than-11,000-person state workforce that fills downtown Albany on weekdays.
Build this plan →
Capital District commuter corridor
Gas-station and convenience-store screens along I-87, I-90, and I-787 — the three highways that carry Schenectady, Troy, and Saratoga-area commuters into and through downtown every weekday.
Build this plan →
Tulip Festival & campus foot traffic
Bar, casual-dining, and recreational-venue screens around Washington Park and the University at Albany campus, catching both Tulip Festival weekend crowds and the year-round college population.
Build this plan →
Sports & Entertainment Footprints
MVP Arena[11]
Downtown Albany's arena at 51 South Pearl Street, seating up to 15,500 for sporting events — home to Siena Saints basketball since it opened in 1990 as the Knickerbocker Arena, renamed MVP Arena in 2022.
USS Slater[12]
Permanently docked at the Port of Albany, this WWII-era destroyer escort is a National Historic Landmark and one of fewer than a dozen surviving destroyer escorts in the world — a floating museum on the Hudson River waterfront.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Albany. Different brands and markets — same platform, same playbook.
+51%
Awareness Lift
Education — Higher Education
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
Frequently Asked Questions About Albany DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump displays, grocery-aisle screens, bar TVs, and downtown digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Albany?
Albany DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Albany?
The live 30-mile Albany plan carries 1,820 active digital screens across venue types including gas stations, grocery stores, doctor offices, convenience stores, bars, and downtown digital billboards.
How many people can an Albany DOOH campaign reach?
The current Albany plan delivers roughly 183.2 million monthly impressions across the Capital District, which sits in Nielsen DMA #62 (Albany-Schenectady-Troy) with 575,590 TV homes.
How fast can an Albany DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Capital District Markets
Plan an Albany Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code nOFqe2HAqbg), 30-mile radius around downtown Albany, de-duplicated so each screen is counted once, pulled 2026-07-04
- [2] Wikipedia — Albany, New York (2020 U.S. Census population 99,224; described as a "city of neighborhoods" including Arbor Hill, Center Square, Pine Hills, and the South End; Empire State Plaza and the New York State Capitol as prominent cityscape features; several Fortune 500 companies keep area offices; regional tech-sector nickname "Tech Valley")
- [3] Wikipedia — Capital District, New York (2020 U.S. Census: Albany-Schenectady-Troy Metropolitan Statistical Area population 899,262; Albany-Schenectady Combined Statistical Area population 1,190,727; adding Greene County's 47,931 yields a total 2020 Capital District population of 1,238,658)
- [4] ustvdb.com — 2024-25 Nielsen DMA rankings (Albany-Schenectady-Troy, NY ranked #62, 575,590 TV homes), verified via direct fetch of the raw rankings table
- [5] Data USA — Albany, NY (U.S. Census ACS 2024 commute data: drove alone 55.2%, worked from home 13.2%, carpooled 10.4%, mean commute 20 minutes)
- [6] Wikipedia — Empire State Plaza (the Governor Nelson A. Rockefeller Empire State Plaza houses more than 11,000 state employees, as of 2014; physically integrated with the New York State Capitol via an underground concourse; ground broken 1965, dedicated 1973)
- [7] Wikipedia — GlobalFoundries (relocated its global headquarters to Malta, New York — Saratoga County, in the wider Capital Region — effective April 26, 2021; trades on the Nasdaq under GFS; a Russell 1000 component; Fab 8 semiconductor fabrication facility)
- [8] Wikipedia — Price Chopper (Northeastern United States) (the Golub Corporation, operator of Price Chopper and Market 32 supermarkets, is headquartered in Schenectady, New York, in the wider Capital Region)
- [9] Albany Med Health System — Our Story (Albany Medical Center is northeastern New York's only academic medical center and "one of the largest private employers in the Capital Region")
- [10] Wikipedia — University at Albany, SUNY (17,426 total enrollment, fall 2025; the oldest of SUNY's four university centers, founded 1844; public research university, Uptown Campus in Albany with portions in Guilderland)
- [11] Wikipedia — MVP Arena (51 South Pearl Street, downtown Albany; opened January 30, 1990 as the Knickerbocker Arena, later Pepsi Arena and Times Union Center before its 2022 renaming; capacity up to 15,500 for sporting events; longtime home of Siena Saints men's basketball)
- [12] Wikipedia — USS Slater (a Cannon-class destroyer escort, built 1944, permanently docked as a museum ship at the Port of Albany on the Hudson River; a National Historic Landmark since March 2012; one of fewer than 12 surviving destroyer escorts and the only one afloat in the U.S. in its wartime configuration)
- [13] Wikipedia — Washington Park Historic District, Albany, New York (Washington Park spans roughly 81 acres with a 5.2-acre lake; the annual Tulip Festival, held since 1949, showcases 200,000 tulips throughout the park)
- [14] Wikipedia — New York State Capitol (built 1867-1899 in Romanesque Revival and Neo-Renaissance style at a cost of roughly $25 million; one of only 11 U.S. state capitols without a dome; the "Million Dollar Staircase")
- [15] Wikipedia — Albany International Airport (approximately 3.14 million total passengers in 2025; located 6 miles northwest of downtown Albany in the town of Colonie; the oldest municipal airport in the United States, dating to 1908)
- [16] Wikipedia — Center Square, Albany, New York (a downtown entertainment district of architecturally significant buildings, often compared to Greenwich Village, with a thriving nightlife, dining, and LGBTQ+ community)
- [17] Wikipedia — Pine Hills, Albany, New York (a residential neighborhood bounded by Manning Boulevard, Lake Avenue, Washington Avenue, and Woodlawn Avenue; home to the College of Saint Rose campus and University at Albany's Alumni Quad dormitories; the area east of Main Avenue is colloquially known as the "student ghetto")
- [18] Wikipedia — Arbor Hill, Albany, New York (a predominantly African-American northeastern neighborhood containing the Dudley Heights and Ten Broeck Triangle sections; home to the Ten Broeck Mansion museum; annexed to the City of Albany in 1815)
- [19] Wikipedia — Mansion Historic District, Albany, New York (a 45-acre, 16-block district of roughly 500 mid-to-late-19th-century rowhouses and townhouses just south of Empire State Plaza, named for the nearby New York State Executive Mansion; added to the National Register of Historic Places in 1982)
- [20] Wikipedia — Regeneron Pharmaceuticals (headquartered in Tarrytown, New York, in Westchester County; an S&P 500 component)
- [21] Site Selection Magazine — "Regeneron Set to Regenerate" (Regeneron's continued manufacturing and fill/finish expansion across its East Greenbush and Rensselaer, New York facilities, part of the company's Capital Region operations)
- [22] Mapbox Directions API — driving route geometry for the I-87, I-90, and I-787 corridors, pulled 2026-07-04
Get Your Ad on Albany Screens
Every screen in the Albany market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Albany Screens