DOOH Marketing
DOOH Advertising in Rochester, NY
Nielsen DMA #79 · 435,860 TV homes · city population 211,328. A live 30-mile plan around downtown Rochester reaches 2,050 active digital screens delivering 262M monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Digital out-of-home (DOOH) is advertising on the screens you pass in the real world — digital billboards along the highway, screens at the gas pump, the gym, the grocery aisle, bars, and airport terminals. It's the one format a viewer can't skip, block, or mute, and it reaches people while they're out living their day.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Rochester right now.
Why Rochester Matters
Rochester is a compact, drive-first market: 63.4% of city workers commute by car alone with a mean trip of just 19.3 minutes[6]. That short, predictable commute is what makes roadside bulletins, gas-station and convenience screens efficient here — the same audiences pass the same corners daily.
The economy is anchored by the University of Rochester and UR Medicine, the region's largest employer at roughly 39,000 staff[3], alongside Wegmans Food Markets — headquartered in the city — and Fortune 1000 firm Paychex in the metro. That mix of a major health system, a flagship university, and white-collar HQ employment supports office-lobby, point-of-care, and residential inventory you would not expect in a market this size.
Two events reshape reach on the calendar: the Rochester Lilac Festival, which regularly draws 500,000+ visitors to Highland Park[4], and the Rochester International Jazz Festival, which pulled 208,000+ attendees in 2018 and 2019[5] — both concentrated downtown and in the East End where bar and casual-dining screen density is highest.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Rochester plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Rochester plan[1] — the same corners you drive past on 490, Monroe Ave, and East Henrietta. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Rochester plan on 2026-06-30[1], with every screen counted once. The plan carries 2,050 active digital screens delivering 262,364,408 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 240 | 42,414,138 |
| Office Buildings | 197 | 33,870,304 |
| Bars | 353 | 31,562,388 |
| Convenience Stores | 188 | 30,720,992 |
| Casual Dining | 160 | 30,642,452 |
| Sports Venues | 11 | 21,896,304 |
| Doctor Offices | 183 | 17,007,510 |
| Gas Stations | 380 | 16,329,668 |
| Movie Theaters | 115 | 11,296,371 |
| Digital Billboards | 19 | 5,427,177 |
| Urban Panels | 13 | 3,735,504 |
| Apartment Buildings | 18 | 3,305,742 |
| Malls | 11 | 2,641,688 |
| Gyms | 36 | 2,428,092 |
| QSR | 13 | 1,728,898 |
| Liquor Stores | 10 | 1,083,417 |
| Colleges | 13 | 695,231 |
| Pharmacies | 16 | 258,389 |
| Rideshare / Taxi TV | 47 | 103,111 |
| Other venue types | 27 | 5,217,032 |
| Total | 2,050 | 262,364,408 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Rochester within the 435,860-home DMA.
Rochester Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Rochester plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with a meaningful block of 9:16 portrait for gas-pump, elevator, and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 1,395 |
| 1280×720 | 16:9 | Landscape | 211 |
| 1080×1920 | 9:16 | Portrait | 137 |
| 1280×960 | 4:3 | Landscape | 103 |
| 720×1280 | 9:16 | Portrait | 65 |
| 1400×400 | 7:2 | Landscape (spectacular) | 14 |
1,810 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,708 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
762 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,925 of the 2,050 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Rochester?
You don't need a rate card or a six-figure budget to run out-of-home in Rochester. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, a gas-pump screen, a gym display, or a bar TV. You're never charged a premium for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Rochester screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Rochester screens?
Live on Rochester screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 2,050 screens, zoomed in on the Rochester landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the corners around the arena, the ballpark, Park Ave, the U of R, the airport, and out to Eastview.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[11], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, bars, casual-dining spots, and gyms a driver actually passes end to end.
Here are three of Rochester's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
Screen Formats Active in Rochester
Real photos of the screen formats running in the Rochester plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Park Avenue[2]
Walkable historic district of cafes and independent retail — dense foot traffic and a young-professional base that over-indexes on lifestyle and dining advertisers.
South Wedge[2]
Storefront corridor along the Genesee River with an established arts and food scene — strong fit for casual-dining, beverage, and local-service messaging.
Corn Hill[2]
Historic Victorian district and home of the Corn Hill Arts Festival — event-window inventory that spikes seasonal reach.
East End[2]
Downtown entertainment district anchored by the Eastman School of Music and Eastman Theatre — nightlife and bar-screen density for evening dayparts.
Suggested Campaigns for This Market
Grocery / CPG drive-to-store
Convenience-store and grocery screens across the AM commute, geofenced to Wegmans and Tops trade areas — the two dominant in-platform grocery brands in this market.
Build this plan →
Healthcare & employer recruiting
Office-building, doctor-office, and apartment-lobby screens to reach the University of Rochester / UR Medicine workforce and high-density residential corridors.
Build this plan →
Event & festival surround
Roadside digital bulletins plus bars and casual-dining screens concentrated downtown and in the East End during the Lilac and Jazz Festival windows.
Build this plan →
Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Rochester. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About Rochester DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and airport terminals. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Rochester?
Rochester DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Rochester?
The live 30-mile Rochester plan carries 2,050 active digital screens across venue types including grocery, gas stations, convenience stores, bars, casual dining, office lobbies, doctor's offices, gyms, movie theaters, and roadside digital billboards.
How many people can a Rochester DOOH campaign reach?
The current Rochester plan delivers roughly 262 million monthly impressions across the metro, which sits in Nielsen DMA #79 with 435,860 TV homes.
How fast can a Rochester DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby New York Markets
Plan a Rochester Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code jzi_DEsRZ24), 30-mile radius around downtown Rochester, de-duplicated so each screen is counted once, pulled 2026-06-30
- [2] Visit Rochester — Neighborhoods & Towns guide
- [3] University of Rochester Newscenter — regional economic-engine report (2023)
- [4] Wikipedia — Rochester Lilac Festival
- [5] Wikipedia — Rochester International Jazz Festival
- [6] Data USA — Rochester, NY (U.S. Census ACS)
- [7] Wikipedia — Blue Cross Arena
- [8] Wikipedia — Frontier Field (Innovative Field)
- [9] ustvdb.com — 2024-25 Nielsen DMA rankings
- [10] U.S. Census Bureau (2020) via Wikipedia — Rochester, NY
- [11] Mapbox Directions API — driving route geometry for the I-490, I-390, and NY-104 corridors, pulled 2026-06-30
Get Your Ad on Rochester Screens
Every screen in the Rochester market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Rochester Screens