DOOH Marketing
DOOH Advertising in Birmingham, AL
Nielsen DMA #45 (Birmingham-Anniston-Tuscaloosa) · 771,860 TV homes. A live 30-mile plan around downtown Birmingham carries 1,914 active digital screens delivering 236.7M monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Drive from the Vulcan statue on Red Mountain down into Five Points South on a Friday night and you'll pass a gas-pump screen, a bar TV, and a roadside digital bulletin before you ever find parking — three separate exposures on one short trip. That's digital out-of-home (DOOH): advertising built into the screens people already pass in the real world, in a format nobody can skip, mute, or scroll past.
Goldfish Ads makes it easy to act on that: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, then launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform, or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Birmingham right now.
Why Birmingham Matters
Birmingham is Alabama's largest metro: the city itself counts 200,733residents, and the seven-county Birmingham-Hoover metro area runs to 1,180,631[3][4]. It's also a car-first market — 73.7% of workers drive alone, another 9.51% carpool, and the mean commute is just 20.8 minutes[5] — a short, repetitive commute that's exactly what makes gas-station, convenience-store, and grocery screens efficient here, since the same drivers pass the same corners on the same schedule, day after day.
Two S&P 500 companies call Birmingham home: bank holding company Regions Financial, headquartered at Regions Center downtown[6], and construction-materials producer Vulcan Materials[7]; rehabilitation-hospital operator Encompass Health rounds out the public-company roster as an S&P MidCap 400 name also headquartered in the city[9]. Add UAB — Alabama's largest single employer at more than 28,000 people[8] — and Southern Company's Alabama Power utility arm, also based downtown[11], and you get a corporate core deep enough to support office-lobby and point-of-care inventory a metro this size doesn't usually carry. That HQ roster keeps turning over, too: Birmingham-based ProAssurance became a subsidiary of The Doctors Company in a deal that closed this past June[10], following BBVA USA's own 2021 exit when PNC's acquisition moved that name to Pittsburgh.
Two events reshape reach on the calendar: the Magic City Classic, the Alabama A&M–Alabama State rivalry that has run at Legion Field since 1946 and drew 69,372 fans in 2025[14], and Birmingham's Original Crawfish Boil, a two-day May festival that regularly tops 30,000 spectators[3] — both landing in the same stretch of downtown where Five Points South, Lakeview, and Uptown keep bar and casual-dining screens busy most weekends[3]. College football runs even deeper than gameday: the Southeastern Conference has been headquartered in Birmingham since 1948[17], and that SEC/SWAC footprint keeps sports-bar and office screens relevant every fall Saturday, not just on marquee weekends.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Birmingham plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Birmingham plan[1] — the same corners you drive past on I-65, I-20/59, and US-280. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Birmingham plan on 2026-07-05[1], with every screen counted once. The plan carries 1,914 active digital screens delivering 236,673,865 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Convenience Stores | 229 | 54,402,169 |
| Digital Billboards | 87 | 48,327,879 |
| Grocery | 175 | 41,897,887 |
| Casual Dining | 47 | 11,908,716 |
| Gas Stations | 454 | 10,589,716 |
| Office Buildings | 167 | 10,281,736 |
| Bars | 77 | 9,979,555 |
| Sports Venues | 121 | 9,748,108 |
| Recreational | 14 | 7,225,274 |
| Apartment Buildings | 70 | 6,398,853 |
| Gyms | 53 | 5,706,265 |
| QSR | 24 | 3,660,951 |
| Doctor Offices | 170 | 3,650,191 |
| Movie Theaters | 82 | 2,921,011 |
| Airports | 11 | 2,900,615 |
| Liquor Stores | 16 | 2,524,074 |
| Urban Panels | 5 | 2,033,615 |
| Malls | 9 | 1,361,238 |
| Other venue types | 11 | 891,354 |
| Pharmacies | 30 | 170,386 |
| Rideshare / Taxi TV | 58 | 73,815 |
| Colleges | 4 | 20,457 |
| Total | 1,914 | 236,673,865 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Birmingham within the 771,860-home DMA.
Birmingham Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Birmingham plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with meaningful blocks of 9:16 portrait and wide spectacular formats for gas-pump, elevator, and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 1,376 |
| 1280×720 | 16:9 | Landscape | 125 |
| 1080×1920 | 9:16 | Portrait | 94 |
| 1400×400 | 7:2 | Landscape (spectacular) | 58 |
| 840×400 | 21:10 | Landscape (spectacular) | 22 |
| 728×90 | 364:45 | Landscape (banner strip) | 20 |
1,489 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,549 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
957 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,695 of the 1,914 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Birmingham?
You don't need a rate card or a six-figure budget to run out-of-home in Birmingham. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a gas-pump screen, a grocery-aisle display, an office lobby, or a bar TV. You're never charged a premium for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Birmingham screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Birmingham screens?
Live on Birmingham screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,914 screens, zoomed in on the Birmingham landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around the Vulcan statue (the world's largest cast-iron statue[12]), the Civil Rights District (a six-block area the city designated in 1992[13]), Protective Stadium, Railroad Park, Legion Field, and out to Barber Motorsports Park's 2.38-mile Grand Prix Circuit[16].
Interactive map loads in your browser.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[20], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, and sports-venue and office screens a driver actually passes end to end.
Here are three of Birmingham's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
Screen Formats Active in Birmingham
Real photos of the screen formats running in the Birmingham plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Five Points South[3]
One of the two districts anchoring Birmingham's nightlife, a walkable knot of restaurants, bars, and live music around the Highland Avenue fountain — dense evening foot traffic for bar and casual-dining screens.
Lakeview District[3]
The other half of Birmingham's core nightlife cluster, a converted industrial strip along 3rd Avenue South now packed with restaurants and bars that fill up on weekend nights.
Uptown[3]
A $55-million entertainment district built next to the Birmingham-Jefferson Convention Complex, anchored by a Westin hotel and a run of restaurants that pulls conventioneers and concertgoers downtown.
Avondale[19]
A former company town turned brewery-and-concert-venue district since a wave of redevelopment starting around 2011 — Avondale Park sits at its center, and the neighborhood hosted events during the 2022 World Games.
Suggested Campaigns for This Market
Corporate & financial-services workforce reach
Office-building and urban-panel screens across downtown, geofenced to the Regions Center and Vulcan Materials towers where the metro's white-collar workforce commutes daily.
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Grocery / CPG drive-to-store
Grocery, convenience-store, and gas-station screens across the AM and PM commute — the two largest venue categories in this plan, spread across the metro's neighborhood corridors.
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Gameday & event surround
Sports-venue, bar, and casual-dining screens geofenced around Legion Field and Protective Stadium during Magic City Classic weekend and UAB, Legion FC, and Stallions gamedays.
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Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Birmingham. Different brands and markets — same platform, same playbook.
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About Birmingham DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens people pass in the real world — gas-pump screens, grocery-aisle displays, bar TVs, gym screens, office lobbies, and roadside digital billboards. It's a format viewers can't skip, block, or mute, and it reaches them while they're already out in the city.
How much does DOOH advertising cost in Birmingham?
Birmingham DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Birmingham?
The live 30-mile Birmingham plan carries 1,914 active digital screens across venue types including convenience stores, digital billboards, grocery, gas stations, office buildings, bars, and sports venues.
How many people can a Birmingham DOOH campaign reach?
The current Birmingham plan delivers roughly 236.7 million monthly impressions across the metro, which sits in Nielsen DMA #45 (Birmingham-Anniston-Tuscaloosa) with 771,860 TV homes.
How fast can a Birmingham DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Alabama Markets
Plan a Birmingham Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code QNhn-y7mVg8), 30-mile radius around downtown Birmingham, de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Birmingham-Anniston-Tuscaloosa #45, 771,860 TV homes)
- [3] Wikipedia — Birmingham, Alabama (2020 U.S. Census population 200,733; nightlife clustered around Five Points South and Lakeview; $55-million "Uptown" entertainment district adjacent to the BJCC; Crawfish Boil draws 30,000+ spectators)
- [4] Wikipedia — Birmingham metropolitan area, Alabama (2020 U.S. Census Birmingham-Hoover MSA population 1,180,631; seven counties)
- [5] Data USA — Birmingham, AL (U.S. Census ACS commute data)
- [6] Wikipedia — Regions Financial Corporation (S&P 500 index component; headquartered at Regions Center, Birmingham, Alabama)
- [7] Wikipedia — Vulcan Materials Company (S&P 500 component; headquartered in Birmingham, Alabama)
- [8] University of Alabama at Birmingham — uab.edu/impact ("the largest single employer in the state of Alabama"; more than 28,000 full-time and part-time employees per the FY2022 TrippUmbach economic-impact report)
- [9] Wikipedia — Encompass Health (S&P 400 / MidCap 400 component; headquartered in Birmingham, Alabama)
- [10] Insurance Journal — "The Doctors Group Completes $1.3B Purchase of ProAssurance Med Mal Provider" (deal closed June 26, 2026; Birmingham-based ProAssurance retains its name and Birmingham base as a subsidiary of The Doctors Company)
- [11] Wikipedia — Alabama Power (headquartered in Birmingham, Alabama; second-largest subsidiary of Southern Company; serves 1.4 million customers)
- [12] Wikipedia — Vulcan (statue) (world's largest cast-iron statue, atop Red Mountain at Vulcan Park and Museum)
- [13] Wikipedia — Birmingham Civil Rights District (designated by the City of Birmingham in 1992; centered on the 16th Street Baptist Church and Kelly Ingram Park)
- [14] Alabama State University Athletics — "Hornets Dominate Alabama A&M 56-13 in 84th Magic City Classic" (69,372 fans at Legion Field, 2025)
- [15] Wikipedia — Protective Stadium (47,100-seat capacity; opened 2021; home of UAB Blazers football, Birmingham Legion FC, and the Birmingham Stallions)
- [16] Wikipedia — Barber Motorsports Park (880-acre complex near Leeds, AL; 2.38-mile Grand Prix Circuit; adjacent Barber Vintage Motorsports Museum, the world's largest motorcycle museum)
- [17] Wikipedia — Southeastern Conference (headquartered in Birmingham, Alabama since 1948)
- [18] Wikipedia — Legion Field (71,594-seat capacity since the 2005 removal of its east-side upper deck; host of the Magic City Classic since 1946)
- [19] Wikipedia — Avondale, Birmingham, Alabama (redeveloped as a restaurant and entertainment destination beginning around 2011, with breweries and concert venues; hosted 2022 World Games events)
- [20] Mapbox Directions API — driving route geometry for the I-65, I-20/59, and US-280 corridors, pulled 2026-07-05
Get Your Ad on Birmingham Screens
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