DOOH Marketing
DOOH Advertising in Augusta, GA
Nielsen DMA #108 (Augusta, GA-Aiken, SC) · 291,070 TV homes. A live 30-mile plan around downtown Augusta carries 1,126 active digital screens delivering 166.5 million monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
A screen at the pump, a screen over the register at the corner store, a screen in the waiting room — none of it feels like an ad until you notice how much of your day runs past one. That's digital out-of-home (DOOH): real screens, in the real places people already go, in a format nobody can skip, mute, or scroll past.
Goldfish Ads turns that into a platform: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, live in under 24 hours instead of the weeks traditional out-of-home buying takes. Run the whole thing yourself in the self-serve tool, or hand it to our team to plan and manage — either path gets you precise activation across every market, publisher, and inventory source, with measurement built in so you can prove what the spend did.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's that platform zoomed into one market — exactly what's bookable in Augusta right now.
Why Augusta Matters
Two institutions anchor Augusta's daily economy on either side of downtown. Just southwest of the city, Fort Gordon is home to the U.S. Army Signal Corps, U.S. Army Cyber Command, and the Cyber Center of Excellence — more than 16,000 service members and 13,500 civilian personnel commuting in every weekday, an estimated $1.1 billion annual impact on the local economy[5]. Downtown, Augusta University — home to the Medical College of Georgia — employs over 6,200 people and enrolled 12,337 students this past fall[8][9][10]. Add the Savannah River Site, a Department of Energy facility roughly 25 miles southeast across the river in South Carolina that employs more than 10,000 people region-wide[11], and this is a market built on steady institutional employment, not a single boom industry.
Augusta is also a golf pilgrimage the rest of the year doesn't see: Augusta National has hosted the Masters every April since 1934, one of professional golf's four majors and the only one played at the same course annually[7][6]. The calendar's second jolt comes every fall, when IRONMAN 70.3 Augusta sends more than a decade of swimmers into the Savannah River and runners past downtown storefronts — over $76 million in cumulative economic impact since it launched in 2009[13] — and every September the Greater Augusta Arts Council fills the Augusta Common along the riverfront for Arts in the Heart of Augusta[14]. James Brown grew up here from early childhood, first performing at the Lenox Theater in 1944 and later buying his hometown radio station[12]; his imprint is still part of how Augusta talks about itself.
Almost everyone gets around the same way in a city of 202,071 residents anchoring a metro of roughly 611,000[3]: 78.5% of workers drive alone, with a mean commute of 23.9 minutes[4], so gas-station, convenience-store, and grocery screens along those daily routes catch the same driver again and again rather than a single pass.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Augusta plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Augusta plan[1] — the same corners you drive past on I-20, I-520, and Washington Road. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Augusta plan on 2026-07-05[1], with every screen counted once. The plan carries 1,126 active digital screens delivering 166,513,738 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Gas Stations | 278 | 7,372,671 |
| Grocery | 152 | 26,937,948 |
| Digital Billboards | 98 | 52,546,497 |
| Doctor Offices | 98 | 4,025,002 |
| Convenience Stores | 78 | 3,979,037 |
| Office Buildings | 73 | 10,221,318 |
| Bars | 68 | 17,043,184 |
| Movie Theaters | 43 | 8,068,128 |
| Sports Venues | 40 | 2,748,592 |
| Casual Dining | 35 | 9,386,344 |
| Apartment Buildings | 32 | 3,466,371 |
| Other venue types | 32 | 1,065,684 |
| Urban Panels | 26 | 6,588,793 |
| Pharmacies | 21 | 1,328,135 |
| Gyms | 21 | 6,466,998 |
| Liquor Stores | 14 | 548,427 |
| Malls | 11 | 3,615,802 |
| Recreational | 6 | 1,104,807 |
| Total | 1,126 | 166,513,738 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Augusta within the 291,070-home Augusta, GA-Aiken, SC DMA.
Augusta Billboard Sizes & Creative Formats
These are the actual screen formats running in the live Augusta plan[1], counted as unique screens. Ship a 16:9 master and a 9:16 crop and you cover the large majority of what's bookable here.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 743 |
| 1280×720 | 16:9 | Landscape | 132 |
| 1080×1920 | 9:16 | Portrait | 61 |
| 1400×400 | 7:2 | Landscape (banner strip) | 51 |
| 840×400 | 21:10 | Landscape (banner strip) | 14 |
| 1280×960 | 4:3 | Landscape | 2 |
870 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
924 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
471 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,003 of the plan's 1,126 screens (89.1%); a handful of screens carry non-standard or unlisted dimensions.
How Much Does DOOH Cost in Augusta?
You don't need a rate card or a Masters-week budget to get on screens in Augusta. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a gas-station screen, a grocery-aisle display, an office lobby, or a bar. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Augusta screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Augusta screens?
Live on Augusta screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,126 screens, zoomed in on the Augusta landmarks people actually navigate by. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around Augusta National, downtown's Bell Auditorium and Riverwalk, the Augusta University health sciences campus, SRP Park — home of the Augusta GreenJackets[21] — across the river, and Savannah Rapids Park upstream.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[22], then geofence every bookable screen within reach of that path: the billboards, gas stations, grocery stores, and office buildings a driver actually passes end to end.
Here are three of Augusta's major arteries — the interstate spine, the beltway that rings the city, and the state highway running southeast toward Waynesboro. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-20 East-West Spine (Grovetown, GA → North Augusta, SC, 19.5 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Augusta plan [1] against Mapbox driving geometry [22], counting each screen within the listed buffer of the route.
Screen Formats Active in Augusta
Real photos of the screen formats running in the Augusta plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Summerville[15]
Locally called "The Hill," this affluent historic district northwest of downtown was added to the National Register of Historic Places in 1980 and still holds the historic homes of John Milledge and Declaration of Independence signer George Walton — a leafy, walkable district close to Augusta University's Summerville campus.
Harrisburg-West End[16]
Grew up west of downtown from the late 18th into the early 20th century as mill-worker housing filled in around the Ezekiel Harris House, and it's dense in the same way today — rows of small residential lots and neighborhood commercial buildings along the Augusta Canal.
Broad Street / Downtown[17]
The 70-acre Broad Street Historic District runs from 13th to 5th streets with 158 contributing buildings on the National Register — Augusta's restaurant, bar, and event core, one block up from the Savannah River and the Augusta Riverwalk.
North Augusta, SC[18]
Augusta's twin city sits directly across the Savannah River and the state line — 24,379 residents as of the 2020 census — anchored by the Hammond's Ferry riverfront neighborhood and SRP Park, so a single plan naturally spans both banks.
Suggested Campaigns for This Market
Fort Gordon / cyber-workforce commute reach
Gas-station, convenience-store, and office-building screens along the I-20 corridor and the approaches into Fort Gordon, where more than 16,000 service members and 13,500 civilian personnel commute in and out every weekday.
Build this plan →
Grocery / gas drive-to-store
Grocery and gas-station screens — the two largest venue categories in this plan — spread across Augusta's commute corridors on both sides of the Savannah River.
Build this plan →
Masters week & event-weekend surround
Billboard, bar, and casual-dining screens geofenced along Washington Road near Augusta National during Masters week, and along the Riverwalk and North Augusta Greeneway during IRONMAN 70.3 Augusta weekend.
Build this plan →
Sports & Entertainment Footprints
Bell Auditorium[19]
A 2,700-seat downtown concert hall that opened in 1940 and reopened in May 2024 after a $20 million renovation, part of the Augusta Entertainment Complex a few blocks off Broad Street.
SRP Park[20]
A 4,782-seat ballpark that opened in 2018 on the North Augusta, SC riverfront — home of the Augusta GreenJackets, the Carolina League Single-A affiliate of the Atlanta Braves.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Augusta. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
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$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
Frequently Asked Questions About Augusta DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump screens, grocery-aisle screens, office-lobby displays, bars, gyms, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Augusta?
Augusta DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Augusta?
The live 30-mile Augusta plan carries 1,126 active digital screens across venue types including gas stations, grocery, digital billboards, doctor offices, convenience stores, office buildings, and bars.
How many people can an Augusta DOOH campaign reach?
The current Augusta plan delivers roughly 166.5 million monthly impressions across the metro, which sits in Nielsen DMA #108 (Augusta, GA-Aiken, SC) with 291,070 TV homes.
How fast can an Augusta DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Georgia & South Carolina Markets
Plan an Augusta Campaign
Browse Bookable Venue Types
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code OYj8VkfRtFs), 30-mile radius around downtown Augusta (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Augusta, GA-Aiken, SC market, rank #108, 291,070 TV homes)
- [3] Wikipedia — Augusta, Georgia (2020 U.S. Census population 202,071; Augusta metropolitan area population 611,000 in 2020; founded 1736; nickname "The Garden City"; lies directly across the Savannah River from North Augusta, South Carolina)
- [4] Data USA — Augusta-Richmond County, GA-SC (2024 commute: 78.5% of workers drove alone, 7.91% carpooled, 9.75% worked from home, mean travel time 23.9 minutes)
- [5] Wikipedia — Fort Gordon (renamed Fort Gordon in 2025, now honoring Medal of Honor recipient Master Sergeant Gary I. Gordon; more than 16,000 military service members and 13,500 civilian personnel; estimated $1.1 billion economic impact on the Augusta-Richmond County economy; home of the U.S. Army Signal Corps, U.S. Army Cyber Command, and the Cyber Center of Excellence; established southwest of Augusta, Georgia)
- [6] Wikipedia — Augusta National Golf Club (private golf club in Augusta, Georgia, founded 1933; has hosted the Masters Tournament since 1934)
- [7] Wikipedia — Masters Tournament (one of the four men's major championships in professional golf, and the only major played each year at the same course; scheduled for the first full week of April)
- [8] Augusta University Jagwire — "AU named one of state's top employers by Forbes for seventh straight year" (Augusta University employs over 6,200 people, including nearly 4,300 staff and over 2,000 faculty, as of August 2025)
- [9] Augusta University Jagwire — "Moving Forward with Purpose: Augusta University 2025 Year-in-Review" (12,337 students enrolled fall 2025, a 6.5% increase over fall 2024)
- [10] Wikipedia — Augusta University ("a public research university and academic medical center in Augusta, Georgia")
- [11] Wikipedia — Savannah River Site (310-square-mile U.S. Department of Energy site in Aiken, Allendale, and Barnwell counties, South Carolina, 25 miles southeast of Augusta, Georgia; employs more than 10,000 people)
- [12] Wikipedia — James Brown (his family moved to Augusta, Georgia when he was four or five years old; he first sang in a talent show at Augusta's Lenox Theater in 1944; later bought radio station WRDW in "his native Augusta")
- [13] Augusta Sports Council — IRONMAN 70.3 Augusta (launched 2009; 1.2-mile swim in the Savannah River, 56-mile bike, 13.1-mile run through the Augusta Riverwalk and North Augusta Greeneway into downtown Augusta; more than $76 million in economic impact for the Augusta area since inception)
- [14] Arts in the Heart of Augusta — official festival site (annual festival presented by the Greater Augusta Arts Council and the City of Augusta, held every September on the Augusta Common along the Savannah River)
- [15] Wikipedia — Summerville (Augusta, Georgia) (affluent historic residential district northwest of downtown, locally called "The Hill"; added to the National Register of Historic Places May 22, 1980; historic homes of John Milledge, George Walton, and Thomas Cumming)
- [16] National Register of Historic Places nomination summary — Harrisburg-West End Historic District, Augusta, Georgia (grew up west of downtown Augusta from the late 18th to the early 20th centuries, including late-19th-century housing for workers of the nearby mills)
- [17] Wikipedia — Broad Street Historic District (Augusta, Georgia) (70-acre historic district with 158 contributing buildings, stretching from 13th to 5th Streets; listed on the National Register of Historic Places in 1980)
- [18] Wikipedia — North Augusta, South Carolina (population 24,379 at the 2020 census, the 21st-most-populous city in South Carolina; lies directly across the Savannah River and state border from Augusta, Georgia)
- [19] WRDW — "Bell Auditorium reopens, James Brown Arena closes this week" (Bell Auditorium reopened May 28, 2024 after a $20 million renovation; opened originally in 1940; seats 2,700)
- [20] Wikipedia — SRP Park (opened April 12, 2018 in North Augusta, South Carolina; seats 4,782; home of the Augusta GreenJackets)
- [21] Wikipedia — Augusta GreenJackets (Minor League Baseball's Carolina League, Single-A affiliate of the Atlanta Braves; play home games at SRP Park in North Augusta, South Carolina)
- [22] Mapbox Directions API — driving route geometry for the I-20, I-520 (Bobby Jones Expressway), and US-1 (Deans Bridge Road) corridors, pulled 2026-07-05
Get Your Ad on Augusta Screens
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