DOOH Marketing
DOOH Advertising in Myrtle Beach, SC
Nielsen DMA #97 (Myrtle Beach-Florence, SC) · 347,660 TV homes. A live 30-mile plan around downtown Myrtle Beach carries 1,622 active digital screens delivering 277.0M monthly impressions across the Grand Strand.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Myrtle Beach doesn't have a rush-hour skyline or a downtown financial district — it has traffic, and lots of it. Every summer weekend, Ocean Boulevard fills with out-of-state plates, hotel check-ins spike, and the parking lots at Broadway at the Beach max out before noon. Digital out-of-home (DOOH) is built for exactly that kind of crowd: the screens people already pass at gas pumps, in grocery aisles, on bar TVs, in hotel lobbies, and on roadside digital billboards. Nobody skips it, mutes it, or scrolls past it — it's simply there, doing its job while people are already out and about.
Goldfish Ads turns that into a bookable plan: search real inventory across 100+ US markets and 35+ venue types, build a media plan in minutes, and launch in under 24 hours instead of the weeks traditional out-of-home buying takes. Run it yourself in the self-serve platform, or hand it to our team to plan and manage for you — either way you get precise activation across every publisher and inventory source, with measurement built in so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable across the Grand Strand right now.
Why Myrtle Beach Matters
Start with the math that makes this market unusual: Myrtle Beach's year-round population is just 35,682 people[3], but its subtropical climate, 60 miles of Grand Strand beachfront, roughly 86 golf courses, and some 1,800 restaurants pull in more than 20 million visitors every year[3] — a visitor base that dwarfs the resident population on the calendar's biggest weekends. Two anchors do a lot of that heavy lifting: Broadway at the Beach, a 350-acre entertainment complex that's drawn upwards of 14 million visitors a year since it opened in 1995[8], and the Myrtle Beach SkyWheel, the 187-foot observation wheel that's anchored the Boardwalk since 2011[9].
The people who live here year-round work a different economy than the one visitors see. Horry County Schools is the region's largest employer at roughly 6,400 people, followed by Coastal Carolina University at about 2,700 staff, the Conway Medical Center and Grand Strand Regional Medical Center hospital systems, and Kyocera AVX's electronics plant[5]. Coastal Carolina, in nearby Conway, just posted a third straight record enrollment year — 11,881 students for fall 2025[6]. All of that adds up to a short commute: 70% of workers drive alone, 14.3% work from home, and the average one-way trip is just 17.7 minutes[4] — short enough that gas-station, grocery, and convenience-store screens catch the same locals multiple times a week, layered on top of the tourist traffic.
Two stretches bend the whole calendar. The 87th annual Myrtle Beach Bike Week Spring Rally runs May 8–17, 2026 and pulls in more than 300,000 riders to the Grand Strand[10]; Black Bike Week (Atlantic Beach Bikefest), the largest African American motorcycle rally in the country, follows on Memorial Day weekend with attendance variously reported between 350,000 and 400,000[11]. Between rallies, the Myrtle Beach Pelicans play at the 6,599-seat Pelicans Ballpark, a Chicago Cubs Carolina League affiliate that's also the finish line for the annual Myrtle Beach Marathon[12] — one more reason bar, dining, and hotel screens along Ocean Boulevard stay lit well past the traditional tourist season.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Myrtle Beach plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Myrtle Beach plan[1] — the same corners you drive past on US-17, SC-31, and US-501. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Myrtle Beach plan on 2026-07-05[1], with every screen counted once. The plan carries 1,622 active digital screens delivering 277,034,002 monthly impressions across the Grand Strand.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Digital Billboards | 86 | 89,750,663 |
| Casual Dining | 161 | 55,361,892 |
| Bars | 320 | 40,923,118 |
| Grocery | 182 | 24,662,427 |
| Banks | 10 | 12,444,480 |
| Sports Venues | 103 | 10,431,523 |
| Apartment Buildings | 41 | 5,504,968 |
| Malls | 15 | 5,496,258 |
| Convenience Stores | 73 | 5,197,819 |
| Urban Panels | 30 | 4,832,500 |
| Gas Stations | 198 | 4,157,830 |
| Movie Theaters | 76 | 3,887,969 |
| Office Buildings | 25 | 3,494,906 |
| Hotels | 18 | 2,359,421 |
| Recreational | 12 | 2,348,729 |
| Doctor Offices | 134 | 1,977,220 |
| QSR | 9 | 1,206,356 |
| Gyms | 17 | 975,733 |
| Colleges | 6 | 823,680 |
| Other venue types | 20 | 689,273 |
| Pharmacies | 19 | 435,413 |
| Rideshare / Taxi TV | 67 | 71,824 |
| Total | 1,622 | 277,034,002 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Myrtle Beach within the 347,660-home DMA.
Myrtle Beach Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Myrtle Beach plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a meaningful block of 9:16 portrait and wide spectacular formats for gas-pump and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 1,216 |
| 1080×1920 | 9:16 | Portrait | 117 |
| 1400×400 | 7:2 | Landscape (spectacular) | 75 |
| 1280×720 | 16:9 | Landscape | 20 |
| 720×1280 | 9:16 | Portrait | 16 |
| 728×90 | 364:45 | Landscape (banner) | 11 |
1,295 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,336 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
588 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,455 of the 1,622 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Myrtle Beach?
There's no rate card and no six-figure minimum to run out-of-home in Myrtle Beach. Campaigns start for as little as $50 a day, with nothing locking you in beyond that — launch, pause, and adjust whenever you want, whether you're running year-round or just around a single rally weekend.
Every screen in the plan runs on one flat, transparent CPM (cost per thousand impressions), whether it's a gas-pump screen off US-17, a grocery-aisle display in Conway, a hotel lobby on Ocean Boulevard, or a bar TV at Broadway at the Beach. Nothing here is priced as "premium" inventory — a bigger budget just buys more impressions across the Grand Strand, and you can scale it up or down as visitor traffic swings with the season.
Start at $50/day
Enough to put a real message on Myrtle Beach screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single rally weekend or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Myrtle Beach screens?
Live on Myrtle Beach screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,622 screens, zoomed in on the Grand Strand landmarks visitors and locals actually pass. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around Broadway at the Beach, the SkyWheel and Oceanfront Boardwalk, the Market Common, Barefoot Landing up in North Myrtle Beach, Myrtle Beach International Airport, and out to Coastal Carolina University in Conway.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[15], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, and bar and dining screens a driver actually passes end to end.
Here are the Grand Strand's three defining arteries: the coastal drive up US-17 from Georgetown to North Myrtle Beach, the SC-31 Carolina Bays Parkway bypass that carries the bulk of beach-bound traffic, and US-501, the inland corridor that funnels every Conway-to-beach commuter and every Bike Week rider straight into downtown. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen.
0 bookable screens sit within 0.75 miles of US-17 Coastal Corridor (Georgetown, SC → North Myrtle Beach, SC, 57.9 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Myrtle Beach plan [1] against Mapbox driving geometry [15], counting each screen within the listed buffer of the route.
Screen Formats Active in Myrtle Beach
Real photos of the screen formats running in the Myrtle Beach plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Market Common[7]
A 114-acre mixed-use district built on the former Myrtle Beach Air Force Base, with 48 stores, restaurants, and entertainment venues since it opened in April 2008 — the EPA credits the redevelopment with $3 billion in economic impact and more than 6,000 jobs.
Broadway at the Beach[8]
The Grand Strand's 350-acre entertainment complex, built around a 23-acre lake since 1995, with more than 20 restaurants and over 100 specialty shops pulling in upwards of 14 million visitors a year.
Barefoot Landing[13]
A 64-acre shopping, dining, and entertainment complex in North Myrtle Beach that grew out of a 15-shop marsh-side market in the 1970s, now home to more than 100 stores plus the Alabama Theatre, House of Blues, and Alligator Adventure.
Arcadian Shores[14]
The golf-course neighborhood on Myrtle Beach's north end, anchored by Arcadian Shores Golf Club — one of the first courses architect Rees Jones opened in 1974, the year he founded his own design firm.
Suggested Campaigns for This Market
Tourism & hospitality drive-to-visit
Bar, casual-dining, hotel, and entertainment-district screens along the Boardwalk and Broadway at the Beach, geofenced to catch the 20 million-plus visitors who pass through the Grand Strand every year.
Build this plan →
Motorcycle rally & event-surround targeting
Billboard, gas-station, and bar screens along US-17 and the Grand Strand's rally routes, timed to Myrtle Beach Bike Week and Black Bike Week when the resident population multiplies for two straight weeks.
Build this plan →
Workforce & institutional reach
Office-building, gym, and grocery screens between Myrtle Beach and Conway, geofenced to the commuter routes serving Coastal Carolina University, Conway Medical Center, and Grand Strand Regional Medical Center.
Build this plan →
Sports & Entertainment Footprints
Pelicans Ballpark[12]
6,599-seat stadium that's hosted the Myrtle Beach Pelicans, a Chicago Cubs Carolina League affiliate, since it opened in 1999 — also the finish line for the annual Myrtle Beach Marathon.
Myrtle Beach SkyWheel[9]
The 187-foot observation wheel anchoring the Boardwalk since May 2011 — 42 glass-enclosed gondolas that were the tallest wheel east of the Mississippi at opening.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Myrtle Beach. Different brands and markets — same platform, same playbook.
+8%
Sales Lift
Seasonality — Beverage Brand
Read case study →
+33%
Dine-In Traffic Lift
Restaurants
Read case study →
2.8x
Store Visit Lift
Visit to Store — Outdoor Clothing
Read case study →
Frequently Asked Questions About Myrtle Beach DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens people pass in the real world — gas-pump screens, grocery-aisle displays, bar TVs, hotel lobbies, and roadside digital billboards. It's a format viewers can't skip, block, or mute, and it reaches them while they're already out and about.
How much does DOOH advertising cost in Myrtle Beach?
Myrtle Beach DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the Grand Strand rather than access to different inventory.
What types of screens can I book in Myrtle Beach?
The live 30-mile Myrtle Beach plan carries 1,622 active digital screens across venue types including digital billboards, casual dining, bars, grocery, gas stations, and sports venues.
How many people can a Myrtle Beach DOOH campaign reach?
The current Myrtle Beach plan delivers roughly 277.0 million monthly impressions across the Grand Strand, which sits in Nielsen DMA #97 (Myrtle Beach-Florence, SC) with 347,660 TV homes.
Does a Myrtle Beach plan reach the whole Grand Strand, not just downtown?
Yes. The 30-mile radius runs from downtown Myrtle Beach out to North Myrtle Beach, Conway, and Surfside Beach, so a single plan covers the same stretch of coastline visitors and locals actually drive.
How fast can a Myrtle Beach DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby South Carolina Markets
Plan a Myrtle Beach Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code gjO1WaQ8mkk), 30-mile radius around downtown Myrtle Beach, de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — Myrtle Beach-Florence, SC media market (2024-25 season Nielsen DMA #97, 347,660 TV homes, up 2.79% from 338,230 the prior season)
- [3] Wikipedia — Myrtle Beach, South Carolina (2020 U.S. Census population 35,682, the 13th-most populous city in South Carolina; Myrtle Beach-Conway-North Myrtle Beach MSA population 397,478; "located in the center of a long and continuous 60-mile stretch of beach known as the 'Grand Strand'"; "warm subtropical climate, miles of beaches, 86 golf courses, and 1,800 restaurants attract over 20 million visitors each year"; neighborhood list including Market Common, Arcadian Shores, and Grande Dunes)
- [4] Data USA — Myrtle Beach, SC (2024 U.S. Census ACS commute data: 70% drove alone, 7.74% carpooled, 14.3% worked from home, 17.7-minute mean commute)
- [5] Myrtle Beach Regional Economic Development Corporation — Top Employers (Horry County Schools 6,400 employees; Coastal Carolina University 2,700; Conway Medical Center 1,800; Grand Strand Regional Medical Center 1,300; City of Myrtle Beach 1,050; Kyocera AVX 1,000)
- [6] WMBF News — "Coastal Carolina University sees record-breaking enrollment" (Sept. 4, 2025; 11,881 total students for Fall 2025, up 6.2% year over year, the third consecutive record enrollment year)
- [7] Wikipedia — The Market Common (114-acre mixed-use development on the former Myrtle Beach Air Force Base site; opened April 2008 with 48 stores, restaurants, and entertainment venues; per the EPA, generated $3 billion in economic impact, paid nearly $120 million in taxes, and created more than 6,000 jobs; won a 2019 National Site Reuse Award)
- [8] Wikipedia — Broadway at the Beach (350-acre entertainment complex with a 23-acre lake at its center, opened July 4, 1995 as a $250 million development; more than 20 restaurants and over 100 specialty shops; "receives upwards of 14 million visitors annually" and is described as the most-visited shopping center in South Carolina per placer.ai data)
- [9] Wikipedia — Myrtle Beach SkyWheel (187-foot observation wheel on the Myrtle Beach Boardwalk, opened May 20, 2011; 42 glass-enclosed gondolas seating six passengers each; was the tallest observation wheel in the U.S. east of the Mississippi River at opening)
- [10] Myrtle Beach Bike Week (official site) — 87th Annual Myrtle Beach Bike Week Spring Rally, May 8–17, 2026; "attracts more than 300,000 visitors to the Grand Strand area each year"
- [11] Wikipedia — Black Bike Week (Atlantic Beach Bikefest) — annual Memorial Day-weekend motorcycle rally in the Myrtle Beach area, inaugurated in 1980; described as "the largest African American motorcycle rally in the US"; attendance variously reported at 350,000, 375,000, and as high as 400,000
- [12] Wikipedia — Pelicans Ballpark (6,599-seat stadium that opened April 12, 1999, built for $12.8 million; home of the Myrtle Beach Pelicans, a Chicago Cubs Carolina League affiliate; also the finish line for the annual Myrtle Beach Marathon)
- [13] Wikipedia — Barefoot Landing (64-acre shopping, dining, and entertainment complex in North Myrtle Beach; grew from the 3.5-acre "Village of Barefoot Traders" that opened in March 1972, redeveloped and reopened as Barefoot Landing in 1988; over 100 stores and restaurants plus the Alabama Theatre, House of Blues, and Alligator Adventure)
- [14] Wikipedia — Rees Jones (golf-course architect; founded Rees Jones, Inc. in 1974, the same year Arcadian Shores Golf Club on Myrtle Beach's north end opened as one of the new firm's first designs)
- [15] Mapbox Directions API — driving route geometry for the US-17, SC-31, and US-501 corridors, pulled 2026-07-05
Get Your Ad on Myrtle Beach Screens
Every screen in the Grand Strand market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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