DOOH Marketing
DOOH Advertising in Charleston, SC
Nielsen DMA #85 (Charleston, SC) · 399,960 TV homes. A live 30-mile plan around downtown Charleston carries 1,713 active digital screens delivering 365.5M monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
A market this old still runs on screens: a container ship idles off the harbor waiting on a berth at the Port of Charleston, a Sprinter van rolls off the line in Ladson, and a few miles away a visitor checks a bar TV on Upper King before deciding where to eat. Digital out-of-home (DOOH) is the advertising layer built into that everyday movement — the screens people already pass at gas pumps, in grocery aisles, on bar TVs, in gyms, in office lobbies, and on roadside digital billboards. Nobody skips it, mutes it, or scrolls past it, because it's simply there.
Goldfish Ads makes it easy to act on that: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, then launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform, or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Charleston right now.
Why Charleston Matters
Charleston's economy runs on things that move: the Port of Charleston, worked by the South Carolina Ports Authority, handled 2.85 million TEUs in fiscal year 2022 across the deepest harbor on the East Coast, a full 52 feet at mean low water[6]. That same logistics gravity pulled in heavy manufacturing — Boeing's only 787 Dreamliner final-assembly line sits in North Charleston and, together with a supporting Orangeburg site, employs more than 8,200 people[7]; Mercedes-Benz Vans runs its Ladson plant, the world's second-largest Sprinter production site after Ludwigsfelde, Germany, with more than 1,600 workers[8]; and Volvo Cars' first American factory, in Ridgeville, employs around 2,500[9]. None of those three is Charleston's headquarters address — that distinction inside the metro belongs to Blackbaud, an S&P 400 (MidCap) software company based on Daniel Island[10], and to MUSC, the medical university and health system that alone employs roughly 17,000 people[11].
The city itself counts 150,227 residents, with the three-county Berkeley-Charleston-Dorchester metro running to 799,636[3][4]. Commuting here skews toward the car but less heavily than most Southern metros: 66.2% drive alone, 19.4% work from home, and the average one-way trip is just 24.2 minutes[5] — short enough that gas-station, convenience-store, and grocery screens catch the same commuters on the same corridors multiple times a week.
Two events reshape the calendar. Spoleto Festival USA, running every late spring since 1977, packs 17 days of more than 150 opera, dance, theater, and music performances into the historic district[12]. A few weeks later — or earlier, depending on the year — the WTA 500 Charleston Open fills the 10,200-seat Credit One Stadium on Daniel Island, where it's played every spring since the tournament moved there in 2001[13]. Both draw crowds well past downtown, which is exactly why Upper King's bar and dining screens, the busiest single strip in this plan, stay lit long after the historic district closes for the night[17].
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Charleston plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Charleston plan[1] — the same corners you drive past on I-26, I-526, and US-17. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Charleston plan on 2026-07-05[1], with every screen counted once. The plan carries 1,713 active digital screens delivering 365,515,703 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Digital Billboards | 70 | 132,918,691 |
| Casual Dining | 132 | 85,076,519 |
| Bars | 82 | 40,351,047 |
| Grocery | 193 | 22,771,584 |
| Apartment Buildings | 141 | 13,833,270 |
| Office Buildings | 66 | 12,799,940 |
| Urban Panels | 34 | 8,372,678 |
| Movie Theaters | 44 | 7,819,968 |
| Sports Venues | 86 | 7,475,004 |
| Recreational | 21 | 7,372,215 |
| Convenience Stores | 114 | 6,695,758 |
| Gyms | 48 | 6,326,116 |
| Doctor Offices | 191 | 4,297,305 |
| Airports | 4 | 2,685,830 |
| Gas Stations | 165 | 1,867,740 |
| Other venue types | 21 | 1,429,909 |
| Malls | 8 | 1,100,875 |
| Hotels | 10 | 1,011,721 |
| QSR | 6 | 712,847 |
| Pharmacies | 27 | 359,636 |
| Rideshare / Taxi TV | 250 | 237,050 |
| Total | 1,713 | 365,515,703 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Charleston within the 399,960-home DMA.
Charleston Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Charleston plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a meaningful block of 9:16 portrait and wide spectacular formats for gas-pump, elevator, and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 1,301 |
| 1080×1920 | 9:16 | Portrait | 180 |
| 1400×400 | 7:2 | Landscape (spectacular) | 45 |
| 840×400 | 21:10 | Landscape (spectacular) | 18 |
| 720×1280 | 9:16 | Portrait | 10 |
| 1280×960 | 4:3 | Landscape | 4 |
1,423 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,290 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
772 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,558 of the 1,713 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Charleston?
There's no rate card and no six-figure minimum to run out-of-home in Charleston. Campaigns start for as little as $50 a day, with nothing locking you in beyond that — launch, pause, and adjust whenever you want.
Every screen in the plan runs on one flat, transparent CPM (cost per thousand impressions), whether it's a gas-pump screen in West Ashley, a grocery-aisle display near the Ashley River, an office lobby downtown, or a bar TV on Upper King. Nothing here is priced as "premium" inventory — a bigger budget just buys more impressions across the metro, and you can scale it up or down, market by market, at any time.
Start at $50/day
Enough to put a real message on Charleston screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Charleston screens?
Live on Charleston screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,713 screens, zoomed in on the Charleston landmarks visitors and locals actually pass. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around The Battery and White Point Garden, Rainbow Row, the Charleston City Market, the Arthur Ravenel Jr. Bridge into Mount Pleasant, Patriots Point and the USS Yorktown, and out to Credit One Stadium on Daniel Island.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[21], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, and office and apartment screens a driver actually passes end to end.
Here are Charleston's major arteries — plus the classic Lowcountry getaway drive down US-17 to Hilton Head Island, every bookable screen along all 105 miles[22]. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen.
0 bookable screens sit within 0.75 miles of I-26 Lowcountry Corridor (Summerville, SC → Charleston, SC, 24.6 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Charleston plan [1] against Mapbox driving geometry [21], counting each screen within the listed buffer of the route. The Hilton Head drive runs on its own dedicated corridor plan [22].
Screen Formats Active in Charleston
Real photos of the screen formats running in the Charleston plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Upper King[17]
The city's dining-and-nightlife strip north of Marion Square: more than 50,000 people pack this one-mile stretch of King Street on an average weekend, spread across roughly 70 bars, restaurants, clubs, and dessert shops.
West Ashley[18]
One of Charleston's six official city areas, home to about 84,000 residents and the site of Charles Towne Landing, where English colonists founded the Carolina colony in 1670 — now a dense residential and commuter corridor west of the Ashley River.
Daniel Island[19]
A 4,000-acre master-planned community between the Cooper and Wando rivers, built out since the mid-1990s with its own downtown, offices, and Credit One Stadium at its center.
James Island[20]
A 42-square-mile sea island south of the peninsula with roughly 35,000 residents, about half inside Charleston city limits — the gateway to Folly Beach and a steady stream of beach traffic every summer weekend.
Suggested Campaigns for This Market
Tourism & hospitality drive-to-visit
Bar, casual-dining, and hotel screens across the peninsula and Upper King, geofenced to catch visitors between the historic district and Charleston's dining corridor.
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Corporate & manufacturing workforce reach
Office-building and urban-panel screens downtown and around Daniel Island, geofenced to the commuter routes serving Blackbaud, Boeing South Carolina, and the port and logistics workforce.
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Grocery / CPG drive-to-store
Grocery, convenience-store, and gas-station screens across the AM and PM commute — the plan's largest venue categories, spread across West Ashley, North Charleston, and the tri-county metro.
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Sports & Entertainment Footprints
Credit One Stadium[14]
10,200-seat tennis stadium on Daniel Island — home of the WTA 500 Charleston Open every spring.
Joseph P. Riley Jr. Park[15]
6,000-seat downtown ballpark that has hosted the Charleston RiverDogs and The Citadel Bulldogs baseball since 1997.
Johnson Hagood Stadium[16]
11,427-seat stadium and home field of The Citadel Bulldogs football, on the peninsula near The Citadel campus.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Charleston. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
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+33%
Dine-In Traffic Lift
Restaurants
Read case study →
Frequently Asked Questions About Charleston DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens people pass in the real world — gas-pump screens, grocery-aisle displays, bar TVs, gym screens, office lobbies, and roadside digital billboards. It's a format viewers can't skip, block, or mute, and it reaches them while they're already out in the city.
How much does DOOH advertising cost in Charleston?
Charleston DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Charleston?
The live 30-mile Charleston plan carries 1,713 active digital screens across venue types including digital billboards, casual dining, bars, grocery, apartment buildings, office buildings, and gas stations.
How many people can a Charleston DOOH campaign reach?
The current Charleston plan delivers roughly 365.5 million monthly impressions across the metro, which sits in Nielsen DMA #85 (Charleston, SC) with 399,960 TV homes.
How fast can a Charleston DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby South Carolina Markets
Plan a Charleston Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code mKrElCvUlLE), 30-mile radius around downtown Charleston, de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — Charleston, SC media market (2024-25 season Nielsen DMA #85, 399,960 TV homes)
- [3] Wikipedia — Charleston, South Carolina (2020 U.S. Census population 150,227; economy anchored by tourism, port and logistics, aerospace, and information technology — nicknamed "Silicon Harbor"; The Battery and Rainbow Row historic sites)
- [4] Wikipedia — Charleston metropolitan area, South Carolina (2020 U.S. Census population 799,636 across Berkeley, Charleston, and Dorchester counties)
- [5] Data USA — Charleston, SC (2024 U.S. Census ACS commute data: 66.2% drove alone, 7.16% carpooled, 19.4% worked from home, 24.2-minute mean commute)
- [6] Wikipedia — Port of Charleston (2.85 million TEUs in Fiscal Year 2022; ranked 6th in the U.S. by cargo value with over $72 billion in imports/exports in 2020; deepest harbor on the East Coast at 52 feet)
- [7] Boeing — "Boeing South Carolina Breaks Ground on 787 Site Expansion" (Nov. 7, 2025; "currently employs more than 8,200 people across its campuses in North Charleston and in Orangeburg"; more than $1 billion infrastructure investment)
- [8] Motor1.com — "Charleston: The American Centre of Mercedes-Benz Vans" (more than 1,600 employees at the Ladson, SC plant, which assembles Sprinter, eSprinter, and Metris/Vito vans — the second-largest Sprinter production site in the world after Ludwigsfelde, Germany)
- [9] ABC News 4 (WCIV) — "Volvo Cars plans for 'small reduction' at Ridgeville plant" (May 5, 2025; "the Charleston area plant in Berkeley County employs around 2,500 people")
- [10] Wikipedia — Blackbaud (S&P 400 / MidCap 400 component; headquartered in Charleston, South Carolina; NASDAQ: BLKB)
- [11] Charleston Regional Development Alliance — Major Employers (Medical University of South Carolina employs approximately 17,000 people across clinical care, R&D, and postsecondary education; Boeing lists more than 9,000 employees; Joint Base Charleston nearly 25,000 military and civilian positions)
- [12] Wikipedia — Spoleto Festival USA (17-day late-spring performing-arts festival founded in 1977 by Gian Carlo Menotti; more than 150 performances of opera, dance, theater, and music each year)
- [13] Wikipedia — Charleston Open (WTA 500 tournament, played on green clay courts at the LTP Daniel Island tennis center's 10,200-seat Credit One Stadium since the event moved to Daniel Island in 2001)
- [14] Wikipedia — Credit One Stadium (10,200-seat tennis stadium at 161 Seven Farms Drive, Daniel Island, Charleston)
- [15] Wikipedia — Joseph P. Riley Jr. Park (6,000-seat ballpark; home of the Charleston RiverDogs and The Citadel Bulldogs baseball since 1997)
- [16] Wikipedia — Johnson Hagood Stadium (11,427-seat capacity as of 2017; home field of The Citadel Bulldogs football)
- [17] The Post and Courier — "History of Upper King, Charleston, SC's nightlife district" ("more than 50,000 people pile into this 1-mile stretch from happy hour to last call on an average weekend," about 70 bars, restaurants, clubs, and cafés)
- [18] Wikipedia — West Ashley (one of six distinct areas of the city of Charleston proper; estimated population 83,996 as of July 2022; site of the 1670 Charles Towne Landing, the birthplace of the Carolina colony)
- [19] Wikipedia — Daniel Island (4,000-acre master-planned community in Charleston between the Cooper and Wando rivers; development began in 1996; home to Credit One Stadium)
- [20] Wikipedia — James Island (South Carolina) (42-square-mile sea island in Charleston County; population approximately 35,000; roughly half lies within Charleston city limits)
- [21] Mapbox Directions API — driving route geometry for the I-26, I-526, and US-17 corridors, pulled 2026-07-05
- [22] Goldfish DOOH Planning API — dedicated Charleston→Hilton Head Island Lowcountry (US-17) route-corridor plan (code HQb1hCYVpeg), 105-mile drive traced with Mapbox routing, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-05
Get Your Ad on Charleston Screens
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