DOOH Marketing
DOOH Advertising in New Orleans, LA
Nielsen DMA #50 · 672,790 TV homes. A live 30-mile plan around downtown New Orleans reaches 2,280 active digital screens delivering 625.0 million monthly impressions across the metro.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
In the French Quarter, nobody drives — a screen behind the bar or over the register catches someone on foot, drink in hand, three times over the course of one Bourbon Street night. A few miles out, the same campaign can be running on a gas pump in Metairie or a rideshare screen headed to the airport, reaching an entirely different, entirely driving audience. Digital out-of-home (DOOH) is advertising on exactly those screens — wherever people actually are, on foot or behind the wheel. Nobody skips it, blocks it, or mutes it, because it's built into the world they're already moving through.
That platform is Goldfish Ads. Under one login you can search live inventory in 100+ US markets, narrow to any of 35+ venue types, drop the screens you want onto a map, and have a campaign running within a day — no rate cards, no insertion-order back-and-forth, none of the weeks a traditional out-of-home buy usually eats. Want it hands-off? Our team will plan, launch, and optimize the whole thing for you. Either way, every impression is measured, so you can see exactly what the spend moved.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in New Orleans right now.
Why New Orleans Matters
New Orleans is hemmed in by water on every side — the Mississippi River on one edge, Lake Pontchartrain on the other — so nearly every commute funnels through one of a handful of real chokepoints. Cross the river on US-90's Crescent City Connection to reach the West Bank, cross the lake on the Causeway to reach the North Shore, or ride the I-10 spine straight through downtown. A media plan built around those specific arteries reaches drivers other radius-only buys miss entirely — on top of the 12.4 million passengers who funneled through Louis Armstrong New Orleans International Airport in 2025 alone[13], most of them riding straight down that same I-10 corridor into the city.
Inside the city itself sit 383,997 residents[2], and the broader metro tops 1,007,275[2]. Entergy, an S&P 500 electric utility, is headquartered at Entergy Tower downtown[5]; Pan-American Life Insurance Group keeps its headquarters at 601 Poydras Street in the Central Business District[7]; and Ochsner Health, the largest non-profit academic healthcare system in the state with roughly 40,000 employees, is based at Ochsner Medical Center just across the parish line in Jefferson[6]. The Port of New Orleans adds real scale behind the scenes too — its 2024 economic-impact report puts marine cargo activity at $31.5 billion of Louisiana economic value and 122,386 supported jobs statewide[14].
Then there's the calendar. Mardi Gras alone is estimated to bring 1.4 million visitors into the city each Carnival season[11], and the Jazz & Heritage Festival pulled roughly 425,000 people over seven days in 2017, nearly 500,000 in a typical pre-COVID year[12]. Even on an ordinary week, this is a shorter-than-average commute: 62.1% drive alone with a mean trip of just 22.6 minutes[4] — a compact market where a campaign reaches locals and visitors on the same handful of streets.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile New Orleans plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the New Orleans plan[1] — the same corners you drive past on I-10, the Pontchartrain Expressway, and the Causeway approach. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Interactive map loads in your browser.
Inventory by Venue Type
Pulled live from the saved 30-mile New Orleans plan on 2026-07-04[1], with every screen counted once. The plan carries 2,280 active digital screens delivering 625,010,074 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Bars | 422 | 107,708,575 |
| Rideshare / Taxi TV | 373 | 2,769,473 |
| Casual Dining | 296 | 117,390,137 |
| Gas Stations | 234 | 4,582,734 |
| Doctor Offices | 202 | 5,097,670 |
| Grocery | 171 | 31,868,142 |
| Convenience Stores | 122 | 6,453,909 |
| Digital Billboards | 96 | 256,519,371 |
| Movie Theaters | 64 | 10,733,372 |
| Gyms | 63 | 11,792,315 |
| Office Buildings | 44 | 5,124,099 |
| Pharmacies | 36 | 1,832,109 |
| Airports | 34 | 33,307,416 |
| Apartment Buildings | 33 | 2,931,990 |
| QSR | 22 | 5,497,447 |
| Sports Venues | 12 | 8,668,790 |
| Recreational Venues | 11 | 5,319,385 |
| Malls | 6 | 1,028,168 |
| Other venue types | 39 | 6,384,972 |
| Total | 2,280 | 625,010,074 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown New Orleans within the 672,790-home DMA.
New Orleans Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live New Orleans plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a real block of narrow banner-strip formats and 9:16 portrait for lobby and gas-pump screens.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 3,362 |
| 560×160 | 7:2 | Landscape (banner strip) | 2,882 |
| 640×360 | 16:9 | Landscape | 607 |
| 1080×1920 | 9:16 | Portrait | 537 |
| 1024×768 | 4:3 | Landscape | 191 |
| 1280×720 | 16:9 | Landscape | 180 |
7,887 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
7,591 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
2,478 format instances
Support audio, concentrated in gas-station and point-of-care venues.
Because a single screen can accept more than one creative dimension, the figures above are format instances, not unique screens. Listed formats cover 7,759 of 8,266 clean format instances pulled from the plan; the balance run a 728×90 banner leaderboard format or other small, publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in New Orleans?
You don't need a rate card or a six-figure budget to run out-of-home in New Orleans. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, a gas-pump screen, a bar TV, or a casual-dining screen. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on New Orleans screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on New Orleans screens?
Live on New Orleans screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 2,280 screens, zoomed in on the New Orleans landmarks you actually walk or drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Bourbon Street, Jackson Square, the Superdome, the arena, the Garden District, and MSY.
Interactive map loads in your browser.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[15], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, bars, and casual-dining spots a driver actually passes end to end.
Here are three of the metro's defining crossings — the I-10 spine, the Mississippi River crossing on US-90, and the Causeway approach to the North Shore. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
Screen Formats Active in New Orleans
Real photos of the screen formats running in the New Orleans plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
French Quarter[10]
The historic Vieux Carré — Bourbon Street nightlife, Royal Street antique shopping, and the French Market, all inside a compact walkable grid that draws round-the-clock foot traffic year-round.
Faubourg Marigny[10]
Just downriver from the Quarter across Esplanade Avenue, home to Frenchmen Street — the city's live-music corridor and a magnet for locals as much as visitors.
Garden District[10]
Mansion-lined Uptown streets, the historic Lafayette Cemetery, and Magazine Street's boutique retail strip, connected to downtown by the St. Charles Streetcar line.
Bywater[10]
A colorful, artist-heavy residential neighborhood along the river below the Marigny, with a growing cluster of independent bakeries, restaurants, and galleries.
Suggested Campaigns for This Market
Hospitality & nightlife drive-to-visit
Bar, casual-dining, and rideshare-screen inventory concentrated in the French Quarter and Marigny, geofenced to tourist corridors and event weekends.
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Corporate & healthcare recruiting
Office-building and doctor-office screens reaching the downtown Entergy and Pan-American Life workforce and the Ochsner Health system across the metro.
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Event & festival surround
Roadside billboards plus bar and casual-dining screens across downtown and Mid-City during the Mardi Gras and Jazz Fest windows.
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Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in New Orleans. Different brands and markets — same platform, same playbook.
+33%
Dine-In Traffic Lift
Restaurants
Read case study →
+25%
Program Enrollment Lift
Utility
Read case study →
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
Frequently Asked Questions About New Orleans DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and airport terminals. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in New Orleans?
New Orleans DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in New Orleans?
The live 30-mile New Orleans plan carries 2,280 active digital screens across venue types including bars, casual dining, gas stations, doctor's offices, grocery stores, convenience stores, and downtown digital billboards.
How many people can a New Orleans DOOH campaign reach?
The current New Orleans plan delivers roughly 625.0 million monthly impressions across the metro, which sits in Nielsen DMA #50 with 672,790 TV homes.
How fast can a New Orleans DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Louisiana Markets
Plan a New Orleans Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code gqAj52a6pNw), 30-mile radius around downtown New Orleans, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-04
- [2] Wikipedia — New Orleans (2020 U.S. Census population 383,997, the most populous city in Louisiana; New Orleans metropolitan area population 1,007,275, 59th-most-populous metro in the U.S.)
- [3] ustvdb.com — 2024-25 Nielsen DMA rankings (New Orleans #50, 672,790 TV homes)
- [4] Data USA — New Orleans, LA (U.S. Census ACS commute data: drove alone 62.1%, worked at home 14.9%, carpooled 8.63%, mean commute 22.6 minutes)
- [5] Wikipedia — Entergy (S&P 500 electric utility headquartered at Entergy Tower in downtown New Orleans; serves roughly 2.9 million customers across the Deep South)
- [6] Wikipedia — Ochsner Health ("the largest non-profit, academic healthcare system operating in Louisiana"; roughly 40,000 employees, 2025; headquartered at Ochsner Medical Center in Jefferson, Louisiana)
- [7] World Trade Center of New Orleans — member directory listing for Pan-American Life Insurance Group (601 Poydras St., 28th Floor, New Orleans, LA 70130)
- [8] Wikipedia — Caesars Superdome (renamed from Mercedes-Benz Superdome in July 2021; home of the New Orleans Saints; football capacity 73,208, expandable to 76,468)
- [9] Wikipedia — Smoothie King Center (formerly New Orleans Arena; home of the New Orleans Pelicans since 2002; capacity up to 18,500 for playoff configurations)
- [10] NewOrleans.com — official neighborhoods guide (French Quarter, Faubourg Marigny/Frenchmen Street, Garden District, Bywater)
- [11] Wikipedia — Mardi Gras in New Orleans (a 2020 study estimated Mardi Gras brings 1.4 million visitors to New Orleans)
- [12] Wikipedia — New Orleans Jazz & Heritage Festival (2017 total attendance about 425,000 over seven days; nearly 500,000 pre-COVID)
- [13] Wikipedia — Louis Armstrong New Orleans International Airport (12,434,800 total passengers in 2025)
- [14] Port of New Orleans — 2025 State of the Port Address press release, citing the 2024 Economic Impact Report (Martin Associates): marine cargo activity supported 122,386 jobs and $31.5 billion of economic value in Louisiana
- [15] Mapbox Directions API — driving route geometry for the I-10, US-90, and Lake Pontchartrain Causeway corridors, pulled 2026-07-04
Get Your Ad on New Orleans Screens
Every screen in the New Orleans market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on New Orleans ScreensLive inventory in this market
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Screens, impressions and flat pricing for New Orleans — real inventory, no rate card.
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