DOOH Marketing
DOOH Advertising in Baton Rouge, LA
Nielsen DMA #95 (Baton Rouge) · 355,760 TV homes. A live 30-mile plan around downtown Baton Rouge — the state capital and LSU's home city — carries 1,565 active digital screens delivering 408.7 million monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Digital out-of-home (DOOH) is the screen you can't scroll past: the display over the pump at the gas station, the TV bolted above the bar, the digital board on the drive into downtown. No app to close, no ad to skip — just a message in front of someone while they're already moving through the city.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform, or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Baton Rouge right now.
Why Baton Rouge Matters
Louisiana's capital city is home to about 227,000 residents, anchoring a metro of nearly 889,000[3]. The Mississippi River put Baton Rouge on the industrial map, and it still does the heavy lifting: ExxonMobil's Baton Rouge complex runs the sixth-largest oil refinery in the United States, processing more than half a million barrels of crude a day across nine plants on the river's east bank[7]. It's a shift-work city as much as a government city — the refinery and the contractors around it, including Baton Rouge–headquartered Turner Industries[17], keep drive-time and commute screens relevant well outside a typical nine-to-five window.
It's also the seat of state government, and that's literally visible from anywhere downtown: the 450-foot, 34-story Louisiana State Capitol is still the tallest state capitol building in the country[5]. Two big public universities anchor the metro on top of that — LSU enrolled more than 42,000 students in fall 2024[9], while Southern University, the largest HBCU in Louisiana, adds roughly 7,500 more a few miles north on its own campus[10]. (Albemarle, an S&P 500 chemicals company, was headquartered here from 2008 to 2015 before relocating to Charlotte, NC[8] — a reminder that this is a market companies actively choose to plant flags in.)
Getting around still means driving: 80% of workers commute alone by car, with a mean commute of 27.2 minutes[4] — long enough that grocery, gas-station, and casual-dining screens along the routes into downtown, LSU, and the refinery corridor pick up real, repeated reach rather than a single glance.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Baton Rouge plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Baton Rouge plan[1] — the same corners you drive past on I-10, I-12, and I-110. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Baton Rouge plan on 2026-07-05[1], with every screen counted once. The plan carries 1,565 active digital screens delivering 408,748,864 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 253 | 79,577,735 |
| Casual Dining | 133 | 83,530,085 |
| Digital Billboards | 92 | 139,467,709 |
| Sports Venues | 93 | 18,933,523 |
| Doctor Offices | 150 | 2,335,515 |
| Bars | 138 | 25,003,802 |
| Movie Theaters | 115 | 9,786,944 |
| Gas Stations | 252 | 5,971,675 |
| Convenience Stores | 87 | 9,761,759 |
| Gyms | 36 | 10,169,296 |
| Apartment Buildings | 36 | 3,544,875 |
| Urban Panels | 28 | 6,164,023 |
| Office Buildings | 16 | 4,357,677 |
| Airports | 16 | 881,148 |
| Malls | 17 | 3,328,460 |
| Pharmacies | 19 | 220,429 |
| Colleges | 12 | 2,456,191 |
| Recreational | 7 | 1,974,172 |
| Other venue types | 65 | 1,283,846 |
| Total | 1,565 | 408,748,864 |
Venue types are mutually exclusive and sum to the plan total. Resold programmatic inventory is excluded so each screen is counted once. Figures reflect the 30-mile radius around downtown Baton Rouge within the 355,760-home Baton Rouge DMA.
Baton Rouge Billboard Sizes & Creative Formats
These are the actual screen formats running in the live Baton Rouge plan[1], counted as unique screens. Because a single screen can accept more than one creative dimension, ship a 16:9 and a 9:16 master and you'll cover the large majority of what's bookable here.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 1,097 |
| 1080×1920 | 9:16 | Portrait | 127 |
| 1280×720 | 16:9 | Landscape | 63 |
| 1400×400 | 7:2 | Landscape | 41 |
| 840×400 | 21:10 | Landscape | 40 |
| 728×90 | 364:45 | Landscape | 34 |
1,225 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,260 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
737 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,402 of the plan's 1,565 screens (1,445 carry a parseable dimension at all).
How Much Does DOOH Cost in Baton Rouge?
You don't need a rate card or a six-figure budget to run out-of-home in Baton Rouge. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a grocery-aisle screen, a gas-station display, a bar TV, or a digital billboard on I-10. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Baton Rouge screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Baton Rouge screens?
Live on Baton Rouge screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,565 screens, zoomed in on the Baton Rouge landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around the Capitol, Tiger Stadium, Southern University, Our Lady of the Lake, the River Center, and Spanish Town.
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Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[20], then geofence every bookable screen within reach of that path: the billboards, gas stations, grocery stores, and casual-dining spots a driver actually passes end to end.
Here are three of Baton Rouge's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-10 Mississippi River Crossing (Port Allen, LA → Gonzales, LA, 26.4 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Baton Rouge plan [1] against Mapbox driving geometry [20], counting each screen within the listed buffer of the route.
Screen Formats Active in Baton Rouge
Real photos of the screen formats running in the Baton Rouge plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Spanish Town[13]
Baton Rouge's oldest neighborhood, right next to the Capitol grounds, and the site of the city's largest Mardi Gras parade — an irreverent pink-flamingo tradition that's rolled every year since 1981.
Garden District[12]
A cluster of three early-twentieth-century historic districts — Roseland Terrace, Drehr Place, and Kleinert Terrace — where Roseland Terrace alone still retains 88% of its pre-1930 housing stock, one of the best-preserved neighborhoods of its era in Louisiana.
Mid City (Electric Depot)[14]
A six-acre adaptive reuse of the old Entergy power-plant site on Government Street — now a bowling alley and concert venue, a coffee bar, a ramen shop, and apartments anchoring Mid City's comeback strip.
Perkins Rowe[19]
An upscale, walkable mixed-use retail and dining district close to the city's Health District, anchored by a movie theater and national retailers alongside local boutiques.
Suggested Campaigns for This Market
State-government & downtown professional reach
Office-building and urban-panel screens around the Capitol complex and downtown corridor, where state government, law firms, and LSU-adjacent offices concentrate daily foot traffic.
Build this plan →
Grocery / CPG drive-to-store
Grocery, gas-station, and convenience-store screens across the AM and PM commute — the largest venue categories in this plan, spread across the metro's neighborhood corridors.
Build this plan →
Gameday & festival surround
Bar, casual-dining, and sports-venue screens geofenced around Tiger Stadium on LSU gamedays, plus Spanish Town and downtown during the Mardi Gras parade and Blues Festival weekends.
Build this plan →
Sports & Entertainment Footprints
Tiger Stadium (LSU)[6]
102,321-seat "Death Valley" — the NCAA ranked it the loudest stadium in college football in 2013, and it's the fifth-largest stadium in the NCAA.
Raising Cane's River Center Arena[16]
Downtown multi-purpose arena seating up to 10,400 for concerts and 8,900 for sporting events, open since 1977.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Baton Rouge. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About Baton Rouge DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump screens, grocery-aisle displays, bar and restaurant TVs, gyms, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Baton Rouge?
Baton Rouge DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Baton Rouge?
The live 30-mile Baton Rouge plan carries 1,565 active digital screens across venue types including grocery, casual dining, digital billboards, gas stations, bars, and movie theaters.
How many people can a Baton Rouge DOOH campaign reach?
The current Baton Rouge plan delivers roughly 408.7 million monthly impressions across the capital region, which sits in Nielsen DMA #95 with 355,760 TV homes.
How fast can a Baton Rouge DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Louisiana Markets
Plan a Baton Rouge Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code HkyHGRMsCYo), 30-mile radius around downtown Baton Rouge (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Baton Rouge, LA #95, 355,760 TV homes)
- [3] Wikipedia — Baton Rouge, Louisiana (2020 U.S. Census population 227,470; capital city of Louisiana; metropolitan-area population 888,699 in 2020, U.S. 66th; about 79 miles from New Orleans)
- [4] Data USA — Baton Rouge, LA metro area (U.S. Census ACS commute data: 80% drove alone, 9.09% carpooled, 7.85% worked at home, mean commute 27.2 minutes)
- [5] Wikipedia — Louisiana State Capitol (450 feet tall, 34 stories, the tallest capitol in the United States)
- [6] Wikipedia — Tiger Stadium (Louisiana) (102,321 seating capacity; nicknamed "Death Valley"; NCAA ranked it the loudest stadium in college football in 2013; fifth-largest stadium in the NCAA)
- [7] Wikipedia — Baton Rouge Refinery (ExxonMobil's Baton Rouge Refinery is the sixth-largest oil refinery in the United States, input capacity 540,000 barrels per day; complex spans nine plants with roughly 6,300 workers)
- [8] Wikipedia — Albemarle Corporation (S&P 500 component; headquartered in Charlotte, North Carolina; previously headquartered in Baton Rouge, Louisiana from 2008 to 2015)
- [9] Wikipedia — Louisiana State University (fall 2024 enrollment 42,016: 34,502 undergraduate + 7,514 postgraduate; public land-grant flagship research university in Baton Rouge)
- [10] Wikipedia — Southern University and A&M College (fall 2024 enrollment 7,483: 6,713 undergraduate + 770 graduate; largest historically black college or university in Louisiana; 512-acre Baton Rouge campus)
- [11] Wikipedia — Our Lady of the Lake Regional Medical Center (1,020+ beds; the largest private medical center in Louisiana; one of only three Level I trauma centers in the state, the only one in the Capital Region)
- [12] Wikipedia — Garden District, Baton Rouge, Louisiana (comprises the Roseland Terrace, Drehr Place, and Kleinert Terrace historic districts; Roseland Terrace retains 88% of its pre-1930 housing stock, one of the best-preserved early-twentieth-century neighborhoods in Louisiana)
- [13] Wikipedia — Spanish Town, Baton Rouge, Louisiana (site of Baton Rouge's largest Mardi Gras parade, first held in 1981; the pink-flamingo tradition in the LSU Lakes)
- [14] 225batonrouge.com — "Electric Depot development nods to the site's past while revitalizing this Mid City block for the future" (six-acre adaptive reuse of the historic Entergy power-plant site on Government Street)
- [15] Visit Baton Rouge — Baton Rouge Blues Festival (one of the oldest blues festivals in the United States, founded 1981, held every spring in downtown Baton Rouge)
- [16] Wikipedia — Raising Cane's River Center Arena (seating up to 10,400 for concerts and 8,900 for sporting events; opened 1977; naming-rights agreement with Raising Cane's since 2016)
- [17] Turner Industries — company website ("Turner's corporate headquarters has been in Baton Rouge since 1961")
- [18] Catholic Health Association (chausa.org) — "Franciscan Missionaries of Our Lady Health System is now FMOL Health" ("the health system based in Baton Rouge, Louisiana, announced the change Nov. 3" [2025])
- [19] Visit Baton Rouge — Perkins Rowe listing (upscale mixed-use retail, dining, entertainment and residential development close to the city's Health District)
- [20] Mapbox Directions API — driving route geometry for the I-10, I-12, and I-110 corridors, pulled 2026-07-05
Get Your Ad on Baton Rouge Screens
Every screen in the Baton Rouge market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Baton Rouge Screens