DOOH Marketing
DOOH Advertising in Oakland, CA
3,138 active digital screens. 1.30 billion monthly impressions. That's what's bookable right now in a tight, live 12-mile radius around downtown Oakland — its own East Bay footprint, not a slice of the Nielsen San Francisco-Oakland-San Jose DMA (#10, 2,542,480 TV homes) that Oakland shares with the rest of the Bay Area.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Somebody grabbing a burrito off a Fruitvale taco truck. A downtown office worker cutting through Frank Ogawa Plaza on the way to BART. A driver stuck in the MacArthur Maze at rush hour, staring at a bulletin instead of a phone. Digital out-of-home (DOOH) is the advertising that reaches all three mid-errand, mid-commute, mid-day — no app to open, no feed to scroll past, no mute button.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Oakland right now.
Why Oakland Matters
Oakland's sports scene reset hard in five years: the Golden State Warriors left the 19,596-seat arena downtown for San Francisco in 2019 after three championships there, and the Athletics played their last Oakland game on September 26, 2024[8][9]. But the building didn't go quiet — Oakland Roots SC and Oakland Soul SC now play home matches at the Coliseum while their permanent stadium is built, and the arena hosted Celebrity Game and All-Star Practice events for the February 2025 NBA All-Star Game[8][9]. That churn is a fair snapshot of the city: constantly rebuilding its own identity rather than borrowing San Francisco's.
The economic anchors are steadier. Kaiser Permanente has run its headquarters out of the Ordway Building in downtown Oakland since 1960, when the tower was the largest office building west of Chicago[6][3], and Clorox — an S&P 500 company — keeps its headquarters at 1221 Broadway in downtown Oakland, a few blocks away, and traces its roots to the Bay Area in 1913[5]. A few miles west, the Port of Oakland moves more than 99% of the containerized goods that pass through Northern California and ranks among the four largest Pacific Coast ports for container cargo, alongside Los Angeles, Long Beach, Seattle, and Tacoma[7]. At 440,646 residents as of the 2020 Census, Oakland is the third most populous city in the Bay Area[3] — sizable enough to run its own campaigns rather than ride along on a San Francisco media plan, even though it shares the 4,648,486-person San Francisco-Oakland-Hayward metro with San Francisco and San Jose[11].
Every August, Oakland Pride shuts down Frank H. Ogawa Plaza and the streets around it for a parade and festival that brings together thousands of attendees, local artists, and community organizations[10]. The rest of the year runs on a shorter, less car-dependent commute than most California metros: only 46.9% of workers drive alone, 12.5% take public transit, and 26.5% work from home, with an average one-way trip of 29.8 minutes[4] — a mix that gives apartment-lobby, transit, and neighborhood-retail screens real weight alongside the roadside boards.
Live Screen Map
Every dot is a bookable digital screen in the live 12-mile Oakland plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Oakland plan[1] — the same corners you drive past on I-880, I-580, and the MacArthur Maze. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Interactive map loads in your browser.
Inventory by Venue Type
Pulled live from the saved 12-mile Oakland plan on 2026-07-05[1], with every screen counted once and resold programmatic inventory excluded so nothing is double-counted. The plan carries 3,138 active digital screens delivering 1,299,593,657 monthly impressions across the market.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Apartment Buildings | 539 | 58,287,019 |
| Rideshare / Taxi TV | 477 | 5,993,189 |
| Grocery | 320 | 302,154,452 |
| Bars | 289 | 80,249,917 |
| Convenience Stores | 238 | 13,569,553 |
| Casual Dining | 208 | 144,384,886 |
| Bus Shelters | 144 | 16,409,837 |
| Urban Panels | 139 | 132,398,869 |
| Movie Theaters | 133 | 19,859,388 |
| Office Buildings | 115 | 50,244,134 |
| Doctor Offices | 86 | 2,121,303 |
| Gas Stations | 61 | 1,482,821 |
| Liquor Stores | 61 | 1,733,076 |
| Gyms | 53 | 8,209,838 |
| Digital Billboards | 52 | 260,038,924 |
| Malls | 48 | 94,965,930 |
| Rideshare / Taxi Toppers | 47 | 32,559,224 |
| Pharmacies | 24 | 312,751 |
| Colleges | 23 | 1,411,998 |
| Other venue types | 81 | 73,206,548 |
| Total | 3,138 | 1,299,593,657 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the tight 12-mile radius around downtown Oakland within the 2,542,480-home San Francisco-Oakland-San Jose DMA.
Oakland Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Oakland plan[1], counted as unique screens. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with a meaningful block of 9:16 portrait for apartment-lobby, gas-pump, and elevator screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 2,141 |
| 1080×1920 | 9:16 | Portrait | 612 |
| 1400×400 | 7:2 | Landscape (spectacular) | 113 |
| 728×90 | 364:45 | Landscape (banner strip) | 73 |
| 1280×960 | 4:3 | Landscape | 41 |
| 720×1280 | 9:16 | Portrait | 30 |
2,737 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
2,544 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
1,093 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 3,010 of the 3,138 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Oakland?
You don't need a rate card or a six-figure budget to run out-of-home in Oakland. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, an apartment-lobby screen, a grocery-aisle screen, or a bar TV. You're never charged a premium for "better" inventory; a bigger budget simply earns more impressions across the market. Scale up or down, anytime.
Start at $50/day
Enough to put a real message on Oakland screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Oakland screens?
Live on Oakland screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 3,138 screens, zoomed in on the Oakland landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around Jack London Square, Lake Merritt, the Oakland Museum of California, the Fox Theater, the Oakland Arena and Coliseum complex, and the airport.
Interactive map loads in your browser.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[12], then geofence every bookable screen within reach of that path: the billboards, grocery and convenience stores, bars, apartment buildings, and gas stations a driver actually passes end to end.
Here are three of the East Bay's major arteries running through the Oakland plan. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 12-mile plan[1].
Screen Formats Active in Oakland
Real photos of the screen formats running in the Oakland plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Downtown / Uptown Oakland[3]
Oakland's Central Business District and its adjoining arts district — dense with office towers, bars, and the historic Fox Theater marquee, and the highest concentration of office-building and urban-panel screens in the plan.
Rockridge[3]
A walkable, tree-lined shopping and dining strip along College Avenue near the Berkeley border — one of several named residential/retail districts, alongside Grand Lake and Adams Point, that ring Lake Merritt and downtown.
Fruitvale District[3]
A historically Latino East Oakland neighborhood built up around wartime canneries — today a dense retail and residential corridor with a strong showing of grocery, convenience-store, and taqueria-adjacent screen inventory.
Chinatown[3]
One of the oldest Chinatowns in the nation, a few blocks from Jack London Square and downtown — a compact, foot-traffic-heavy retail district that adds convenience-store and restaurant density to the plan.
Suggested Campaigns for This Market
Grocery / CPG drive-to-store
Grocery, convenience-store, and gas-station screens across the AM and PM commute — spread from Fruitvale through downtown and out to Rockridge, the single deepest venue mix in this plan.
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Port & downtown workforce reach
Office-building and urban-panel screens concentrated in Uptown and downtown, reaching the daily commute traffic tied to Kaiser Permanente, Clorox, and the Port of Oakland's logistics workforce.
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Nightlife & arena-night surround
Bar, casual-dining, and movie-theater screens around Uptown, Grand Lake, and the Fox Theater corridor, timed to Oakland Arena event nights and Oakland Pride weekend foot traffic.
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Sports & Entertainment Footprints
Oakland Arena[8]
The 19,596-seat arena was the Golden State Warriors' home from 1971 to 2019, where they won NBA titles in 2015, 2017, and 2018, and hosted Celebrity Game and All-Star Practice events for the February 2025 NBA All-Star Game.
Oakland Coliseum[9]
The Athletics played their final Oakland game here on September 26, 2024; Oakland Roots SC and Oakland Soul SC now play home matches at the Coliseum while their permanent stadium is under construction.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Oakland. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
+47%
Awareness Lift
CPG — Hair Care Brand
Read case study →
Frequently Asked Questions About Oakland DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — grocery-aisle screens, gas-pump screens, bars, movie theaters, doctor's offices, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Oakland?
Oakland DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the market rather than access to different inventory.
What types of screens can I book in Oakland?
The live 12-mile Oakland plan carries 3,138 active digital screens across venue types including apartment buildings, grocery, bars, casual dining, convenience stores, movie theaters, and urban panels concentrated downtown and in Uptown.
How many people can an Oakland DOOH campaign reach?
The current Oakland plan delivers roughly 1.30 billion monthly impressions within a tight 12-mile radius of downtown. Oakland sits inside Nielsen DMA #10 (San Francisco-Oakland-San Jose), which carries 2,542,480 TV homes.
How fast can an Oakland DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Northern California Markets
Plan an Oakland Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code DZAIgviS_uE), 12-mile radius around downtown Oakland (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (San Francisco-Oakland-San Jose #10, 2,542,480 TV homes)
- [3] Wikipedia — Oakland, California (2020 U.S. Census population 440,646; 8th-most-populous city in California, 45th-most-populous in the U.S.; third most populous city in the Bay Area; largest city in Alameda County; neighborhoods including Downtown Oakland, Lake Merritt, East Oakland, North Oakland, West Oakland, Oakland Hills, Adams Point, Rockridge, Chinatown, Grand Lake, and the Fruitvale District; Port of Oakland described as the busiest port in Northern California and the fifth- or sixth-busiest in the United States; Kaiser Corporation opened its Oakland headquarters in 1960, at the time the largest office tower west of Chicago; Piedmont is a small independent city surrounded by Oakland)
- [4] Data USA — Oakland, CA (U.S. Census ACS 2024: 46.9% drove alone, 26.5% worked at home, 12.5% used public transit, mean commute time 29.8 minutes; city population 439,418 in 2024)
- [5] Wikipedia — Clorox (headquartered at the Clorox Building, 1221 Broadway, Oakland, California; NYSE: CLX, S&P 500 component)
- [6] Wikipedia — Kaiser Permanente (headquartered at the Ordway Building in downtown Oakland, California; reported approximately $127.7 billion in revenue in 2025)
- [7] Oakland Seaport (Port of Oakland) — Facts & Figures (the Port of Oakland loads and discharges more than 99% of the containerized goods moving through Northern California; one of the four largest Pacific Coast ports for container cargo, alongside Los Angeles, Long Beach, Seattle, and Tacoma)
- [8] Wikipedia — Oakland Arena (19,596-seat arena; home of the Golden State Warriors from 1971 to 2019, except the 1996-97 season; Warriors won NBA championships there in 2015, 2017, and 2018; hosted Celebrity Game and All-Star Practice events for the February 2025 NBA All-Star Game)
- [9] Wikipedia — Oakland Coliseum (the Oakland Athletics played their final game at the Coliseum and in Oakland on September 26, 2024; Oakland Roots SC and Oakland Soul SC play home matches there during the 2025-2026 seasons while their permanent stadium is built)
- [10] Visit Oakland — Oakland Pride Parade & Festival (annual parade and festival at Frank H. Ogawa Plaza and surrounding Downtown Oakland streets every August; "brings together thousands of attendees, local artists, community organizations, and businesses from across the region")
- [11] Wikipedia — San Francisco, California (San Francisco-Oakland-Hayward metropolitan statistical area population of 4,648,486, the 13th-largest in the U.S. — the shared Bay Area metro that includes Oakland)
- [12] Mapbox Directions API — driving route geometry for the I-880, I-580, and I-80 corridors, pulled 2026-07-05
Get Your Ad on Oakland Screens
Every screen in the Oakland market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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