DOOH Marketing
DOOH Advertising in San Jose, CA
Nielsen DMA #10 (San Francisco-Oakland-San Jose) · 2,542,480 TV homes. A live 30-mile plan around downtown San Jose — Silicon Valley's own city — carries 4,066 active digital screens delivering 1.59 billion monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Think about the last hour you spent outside your house: a screen at the gas pump, one bolted above the grocery checkout line, another in the office lobby elevator bank. That's digital out-of-home (DOOH) — advertising on the real screens people pass in their day, in a format nobody can skip, mute, or scroll past.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in San Jose right now.
Why San Jose Matters
Mayor Tom McEnery gave San Jose its motto in 1988 — "Capital of Silicon Valley" — and the headquarters roster still backs it up[3]. Cisco, Adobe, PayPal, eBay, and Zoom are all headquartered inside city limits today[5][6][7][8][9], a concentration of S&P 500 tech HQs that few U.S. cities can match — even though famous neighbors like Apple, Google, and Meta sit in adjacent Silicon Valley suburbs rather than San Jose itself.
It's also a big city on its own terms: San Jose is the most populous city in the San Francisco Bay Area and Northern California, and the third-most-populous in California, at roughly 1.0 million residents[3]. San Jose State University alone enrolls nearly 40,000 students as of fall 2025[10], feeding a downtown that fills up on nights and weekends around Cinequest and the San Jose Jazz Festival[13][14].
Getting around is mostly a driving exercise: 62.9% of workers commute alone by car, with a mean commute of 27.3 minutes[4] — long enough that office-lobby, grocery, and gas-station screens along the daily commute carry real, repeated reach rather than a one-time glance.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile San Jose plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the San Jose plan[1] — the same corners you drive past on US-101, I-280, and I-880. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile San Jose plan on 2026-07-05[1], with every screen counted once. The plan carries 4,066 active digital screens delivering 1,587,971,096 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 835 | 628,501,608 |
| Apartment Buildings | 428 | 63,555,859 |
| Movie Theaters | 283 | 92,881,752 |
| Casual Dining | 236 | 205,786,206 |
| Urban Panels | 219 | 52,833,801 |
| Convenience Stores | 275 | 23,947,314 |
| Rideshare / Taxi TV | 425 | 3,276,855 |
| Gas Stations | 170 | 3,982,465 |
| Bars | 161 | 56,025,781 |
| Office Buildings | 141 | 26,612,995 |
| Sports Venues | 145 | 32,341,892 |
| Gyms | 120 | 17,447,981 |
| Malls | 106 | 240,584,133 |
| Doctor Offices | 194 | 3,512,239 |
| Digital Billboards | 36 | 75,836,054 |
| Liquor Stores | 78 | 2,524,105 |
| Pharmacies | 74 | 2,031,372 |
| QSR | 39 | 24,237,449 |
| Recreational | 25 | 23,512,672 |
| Hotels | 28 | 308,767 |
| Rideshare / Taxi Toppers | 4 | 2,906,032 |
| Airports | 7 | 1,086,542 |
| Colleges | 12 | 301,753 |
| Other venue types | 25 | 3,935,469 |
| Total | 4,066 | 1,587,971,096 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown San Jose within the 2,542,480-home San Francisco-Oakland-San Jose DMA.
San Jose Billboard Sizes & Creative Formats
These are the actual screen formats running in the live San Jose plan[1]. Because a single screen can accept more than one creative dimension, the counts below are format instances, not unique screens. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 5,515 |
| 560×160 | 7:2 | Landscape (banner strip) | 1,870 |
| 1080×1920 | 9:16 | Portrait | 1,648 |
| 1280×720 | 16:9 | Landscape | 283 |
| 720×1280 | 9:16 | Portrait | 278 |
| 1024×768 | 4:3 | Landscape | 234 |
9,943 instances
Accept full-motion video (typically 10 or 15 seconds, silent).
9,442 instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
3,127 instances
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 9,828 of 10,516 valid format instances pulled from the plan (204 malformed dimension entries dropped). Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in San Jose?
You don't need a rate card or a six-figure budget to run out-of-home in San Jose. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on an office-lobby display, a grocery-aisle screen, a movie-theater lobby, or a gym display. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on San Jose screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on San Jose screens?
Live on San Jose screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 4,066 screens, zoomed in on the San Jose landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around the arena, the soccer stadium, Japantown, downtown's SoFA District, San Jose State, and out to the airport.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[19], then geofence every bookable screen within reach of that path: the billboards, office-building screens, grocery and convenience stores, and casual-dining spots a driver actually passes end to end.
Here are three of San Jose's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of US-101 Silicon Valley Spine (Sunnyvale, CA → Morgan Hill, CA, 32 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile San Jose plan [1] against Mapbox driving geometry [19], counting each screen within the listed buffer of the route.
Screen Formats Active in San Jose
Real photos of the screen formats running in the San Jose plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Japantown[15]
One of only three Japantowns left standing in the United States, alongside San Francisco and Los Angeles, and a state-recognized California cultural district. A tight, walkable grid of family-run restaurants and shops that concentrates foot traffic on Jackson and Fifth streets.
Willow Glen[16]
An independent town until it voted to join San Jose in 1936, still built around its own historic downtown: Lincoln Avenue's 250-plus storefronts of cafes, boutiques, and restaurants draw a steady stream of local, sidewalk-level shoppers.
Rose Garden[17]
A district of Victorian-era houses named for the adjoining San Jose Municipal Rose Garden, threaded through The Alameda corridor — a dense, walkable stretch of apartment buildings and neighborhood retail close to downtown.
SoFA District[18]
Downtown's arts and nightlife strip along South First Street, home to the South First Fridays gallery walk — bars, casual dining, and theater screens see the sharpest evening spikes here.
Suggested Campaigns for This Market
Silicon Valley tech-workforce reach
Office-building and urban-panel screens across North San Jose and downtown, where Cisco, Adobe, PayPal, eBay, and Zoom put a dense concentration of tech employees on the same commute corridors every weekday.
Build this plan →
Grocery / CPG drive-to-store
Grocery, convenience-store, and gas-station screens across the AM and PM commute — the single largest venue category in this plan, spread across the valley's neighborhood corridors.
Build this plan →
Downtown event & gameday surround
Bar, casual-dining, and sports-venue screens geofenced around SAP Center and PayPal Park, plus the SoFA District and Plaza de César Chávez during Cinequest and San Jose Jazz Festival weekends.
Build this plan →
Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in San Jose. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About San Jose DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — office-lobby displays, grocery-aisle screens, gas-pump screens, gyms, bars, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in San Jose?
San Jose DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in San Jose?
The live 30-mile San Jose plan carries 4,066 active digital screens across venue types including grocery, apartment-building lobbies, movie theaters, casual dining, urban panels, convenience stores, and office buildings.
How many people can a San Jose DOOH campaign reach?
The current San Jose plan delivers roughly 1.59 billion monthly impressions across Silicon Valley, which sits in Nielsen DMA #10 (San Francisco-Oakland-San Jose) with 2,542,480 TV homes.
How fast can a San Jose DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby California Markets
Plan a San Jose Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code xv5xBseA7Fw), 30-mile radius around downtown San Jose (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (San Francisco-Oakland-San Jose #10, 2,542,480 TV homes)
- [3] Wikipedia — San Jose, California (2020 U.S. Census population 1,013,240; San Jose-Sunnyvale-Santa Clara MSA population 2,000,468; "Capital of Silicon Valley" motto adopted by Mayor Tom McEnery in 1988; most populous city in the San Francisco Bay Area and Northern California; third-most-populous city in California)
- [4] Data USA — San Jose, CA (U.S. Census ACS commute data)
- [5] Wikipedia — Cisco (S&P 500 index component; headquartered at 170 West Tasman Dr., San Jose, California)
- [6] Wikipedia — Adobe Inc. (S&P 500 index component; world headquarters in San Jose, California)
- [7] Wikipedia — PayPal (S&P 500 index component; headquartered in San Jose, California)
- [8] Wikipedia — eBay Inc. (S&P 500 index component; headquartered in San Jose, California)
- [9] Wikipedia — Zoom Communications (headquartered in San Jose, California)
- [10] San José State University Newsroom — "A Record-Breaking Year for Enrollment: Nearly 40,000 Spartans Call SJSU Home" (fall 2025)
- [11] Wikipedia — SAP Center (17,435-seat capacity for hockey since a 2023 renovation; opened 1993; home of the San Jose Sharks)
- [12] Wikipedia — PayPal Park (18,000-seat capacity; home of the San Jose Earthquakes (MLS) and Bay FC (NWSL))
- [13] Wikipedia — Cinequest Film & Creativity Festival (over 100,000 attendees by 2013; held in San Jose and Mountain View)
- [14] Wikipedia — San Jose Jazz Festival (annual festival centered on Plaza de César Chávez in downtown San Jose since 1990; began charging admission in 2006)
- [15] Wikipedia — Japantown, San Jose (one of only three remaining Japantowns in the United States, alongside San Francisco and Los Angeles; a state-recognized California cultural district)
- [16] Wikipedia — Willow Glen, San Jose (historic Lincoln Avenue business district; independent town annexed by San Jose in 1936)
- [17] Wikipedia — Rose Garden, San Jose (historic district named for the adjoining San Jose Municipal Rose Garden)
- [18] Wikipedia — SoFA District (downtown San Jose arts and entertainment district on South First Street; home of the South First Fridays gallery walk)
- [19] Mapbox Directions API — driving route geometry for the US-101, I-280, and I-880 corridors, pulled 2026-07-05
Get Your Ad on San Jose Screens
Every screen in the San Jose market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on San Jose Screens