DOOH Marketing
DOOH Advertising in Provo, UT
Nielsen DMA #28 (Salt Lake City) · 1,163,520 TV homes. A live 30-mile plan around downtown Provo — the anchor of Utah Valley and Silicon Slopes' southern half — reaches 1,615 active digital screens delivering 350.6 million monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
A gas-pump screen, a grocery-checkout display, a digital board on the drive up I-15 — that's digital out-of-home (DOOH), and it's already part of your day whether you notice it or not. It's advertising on the real screens people pass, in a format nobody can skip, mute, or scroll past.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Provo right now.
Why Provo Matters
Ask most Utahns what Provo is and they'll say "BYU town" — fair enough. Brigham Young University enrolled 37,205 students this past fall and is sponsored by The Church of Jesus Christ of Latter-day Saints[12], making it by far the city's largest single institution and Utah's 5th-largest employer statewide[11]. But drive a few exits up I-15 and the picture gets more corporate: Provo itself is home to NYSE-listed Nu Skin Enterprises[7] and Vivint, the Provo-headquartered smart-home company NRG Energy acquired in a $2.8 billion deal announced in December 2022[8][11], while Qualtrics keeps a co-headquarters here alongside Seattle even after going private in a $12.5 billion Silver Lake and CPP Investments deal in 2023[9]. Add in Ancestry.com — headquartered in Provo for three decades before moving north to Lehi in 2016[10] — and it's clear why this stretch of the Wasatch Front earned its own nickname: Silicon Slopes, a tech corridor Wikipedia frames as centered on Salt Lake City and Provo together[19].
Provo itself counts 115,162 residents as of the 2020 census, the state's 4th-largest city[2], but the number that matters more for media reach is bigger: the Provo–Orem–Lehi metro area hit 671,185 people at that same census[3], and none of it has its own television market — Provo, Orem, and the rest of Utah County sit inside the 38-county Salt Lake City DMA, Nielsen's 28th-ranked market with 1,163,520 TV homes[4][5].
Getting around is still mostly a car exercise — 56.5% of workers drive alone, with a comparatively short 18.4-minute mean commute[6] — but downtown and campus screens catch real foot traffic too, especially around two calendar fixtures: the Stadium of Fire, one of the nation's largest Fourth of July shows, staged at BYU's 62,073-seat LaVell Edwards Stadium as the anchor of America's Freedom Festival's month of patriotic events[13][15], and BYU Education Week each August, a tradition running since 1922 that drew more than 15,000 attendees to campus in 2024[16].
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Provo plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Provo plan[1] — the same corners you drive past on I-15 and University Avenue. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Provo plan on 2026-07-05[1], with every screen counted once and resold programmatic inventory excluded. The plan carries 1,615 active digital screens delivering 350,614,119 monthly impressions across Utah Valley.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 274 | 47,839,947 |
| Gas Stations | 188 | 8,719,505 |
| Apartment Buildings | 160 | 16,605,529 |
| Casual Dining | 133 | 56,333,237 |
| Office Buildings | 132 | 18,033,679 |
| Doctor Offices | 119 | 3,109,183 |
| Movie Theaters | 112 | 19,593,803 |
| Rideshare / Taxi TV | 94 | 85,087 |
| Sports Venues | 83 | 10,525,948 |
| Convenience Stores | 61 | 6,350,361 |
| Gyms | 46 | 9,161,551 |
| Digital Billboards | 44 | 97,643,820 |
| Bars | 40 | 12,882,688 |
| QSR | 24 | 3,470,706 |
| Malls | 23 | 12,024,797 |
| Pharmacies | 18 | 1,820,145 |
| Recreational | 18 | 7,877,487 |
| Urban Panels | 17 | 16,258,694 |
| Other venue types | 29 | 2,277,952 |
| Total | 1,615 | 350,614,119 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Provo within the 1,163,520-home Salt Lake City DMA.
Provo Billboard Sizes & Creative Formats
These are the actual screen formats running in the live Provo plan[1], counted as unique screens (each screen once). You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 1,229 |
| 1080×1920 | 9:16 | Portrait | 98 |
| 1280×720 | 16:9 | Landscape | 70 |
| 720×1280 | 9:16 | Portrait | 48 |
| 1400×400 | 7:2 | Landscape (widescreen) | 43 |
| 728×90 | 8.1:1 | Landscape (banner strip) | 10 |
1,371 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,273 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
812 screens
Support audio, concentrated in gas-station and point-of-care venues.
The top 6 of 10 distinct formats pulled from the plan cover 1,498 of 1,615 screens (92.8%). Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Provo?
You don't need a rate card or a six-figure budget to run out-of-home in Provo. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a grocery-aisle screen, an office-lobby display, a movie-theater lobby, or a gas-pump screen. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across Utah Valley. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Provo screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Provo screens?
Live on Provo screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,615 screens, zoomed in on the Provo landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around BYU's football and basketball venues, downtown's Provo City Center Temple, the Utah Lake shoreline, the Riverwoods retail center at the mouth of Provo Canyon, and Peaks Ice Arena, a 2002 Winter Olympics ice hockey venue[17].
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[20], then geofence every bookable screen within reach of that path: the billboards, office-building screens, grocery and convenience stores, and casual-dining spots a driver actually passes end to end.
Here are three of Utah Valley's major arteries — the I-15 spine that runs the length of the valley, the US-189 canyon drive north toward Sundance and Heber Valley, and the SR-92 Timpanogos Highway that feeds the Lehi and American Fork tech corridor. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-15 North-South Spine (Lehi, UT → Springville, UT, 22.8 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Provo plan [1] against Mapbox driving geometry [20], counting each screen within the listed buffer of the route.
Screen Formats Active in Provo
Real photos of the screen formats running in the Provo plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Downtown[18]
The Central District's walkable core — Center Street's restaurants and the Covey Center for the Arts sit a few blocks from the Provo City Center Temple, just west of the BYU campus.
Riverbottoms[18]
A North District neighborhood along the Provo River known for tree-lined streets and older, larger character homes, tucked below the Rock Canyon foothills.
Grandview[18]
The Grandview North and South neighborhoods anchor the Northwest District — family and student-renter housing spread across the benchland north of downtown.
University[18]
The Central District neighborhood ringing BYU's campus itself — the highest-density stretch of student apartments and rental housing in the city.
Suggested Campaigns for This Market
Silicon Slopes tech & B2B workforce reach
Office-building and urban-panel screens across Provo and up the I-15 and SR-92 corridors toward Lehi and American Fork, reaching the software and consumer-products workforce behind Qualtrics, Nu Skin, and Vivint.
Build this plan →
Grocery / campus-adjacent drive-to-store
Grocery, gas-station, and convenience-store screens spread across Provo's commuter grid and the dense student-housing corridors ringing BYU's campus.
Build this plan →
Gameday & campus-event surround
Sports-venue, casual-dining, and apartment-building screens geofenced around LaVell Edwards Stadium and the Marriott Center on gameday, plus downtown during the Stadium of Fire and BYU Education Week.
Build this plan →
Sports & Entertainment Footprints
LaVell Edwards Stadium[13]
62,073-seat stadium on BYU's campus, home to BYU Cougars football (Big 12 Conference) and the annual Stadium of Fire.
Marriott Center[14]
17,978-seat arena on BYU's campus, home to BYU Cougars men's and women's basketball — the largest on-campus arena in the Big 12 Conference.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Provo. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About Provo DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump screens, grocery-aisle displays, gym and office-lobby screens, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Provo?
Provo DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across Utah Valley rather than access to different inventory.
What types of screens can I book in Provo?
The live 30-mile Provo plan carries 1,615 active digital screens across venue types including grocery, gas stations, apartment buildings, casual dining, office buildings, movie theaters, and roadside digital billboards.
How many people can a Provo DOOH campaign reach?
The current Provo plan delivers roughly 350.6 million monthly impressions across Utah Valley, which sits in Nielsen DMA #28 (Salt Lake City) with 1,163,520 TV homes.
How fast can a Provo DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Utah Markets
Plan a Provo Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code 5Ub5Wu9ol2k), 30-mile radius around downtown Provo (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] Wikipedia — Provo, Utah (2020 U.S. Census population 115,162; 4th-largest city in Utah)
- [3] Wikipedia — Provo–Orem–Lehi metropolitan area (2020 U.S. Census population 671,185; renamed from "Provo-Orem" to reflect Lehi's growth as a principal city)
- [4] ustvdb.com — 2024-25 Nielsen DMA rankings (Salt Lake City #28, 1,163,520 TV homes; verified directly against the raw page table)
- [5] ustvdb.com — Salt Lake City, UT media market profile (lists Utah County among the 38 counties comprising the Salt Lake City DMA — confirming Provo/Utah County has no standalone Nielsen market)
- [6] Data USA — Provo, UT (U.S. Census ACS commute data, 2024: drove alone 56.5%, worked at home 16.1%, walked 10.2%, mean commute 18.4 minutes)
- [7] Wikipedia — Nu Skin Enterprises (headquartered in Provo, Utah; NYSE: NUS)
- [8] Wikipedia — Vivint (headquartered in Provo, Utah; acquired by NRG Energy in a $2.8 billion deal announced December 2022)
- [9] Wikipedia — Qualtrics (co-headquartered in Provo, Utah and Seattle, Washington; taken private in a $12.5 billion deal by Silver Lake and CPP Investments, completed June 2023, ending its run as Nasdaq: XM)
- [10] KUER — "Ancestry Looking to Grow with New Headquarters in Lehi" (June 22, 2016) — Ancestry.com had been based in Provo for the previous three decades before relocating its headquarters to Lehi, Utah
- [11] Utah Dept. of Workforce Services — "Utah's Largest Employers," Annual Average Employment 2024 (updated November 2025): Brigham Young University #5 statewide (15,000-19,999 employees), Vivint #47 statewide (2,000-2,999 employees)
- [12] BYU — "Facts & Figures" (Fall 2025: 37,205 total daytime students, 34,224 undergraduate + 2,981 graduate; "sponsored by The Church of Jesus Christ of Latter-day Saints")
- [13] Wikipedia — LaVell Edwards Stadium (62,073-seat capacity, 2024-present; home of BYU Cougars football, Big 12 Conference)
- [14] Wikipedia — Marriott Center (17,978-seat capacity, 2022-present; home of BYU Cougars men's and women's basketball; largest on-campus arena in the Big 12 Conference)
- [15] Wikipedia — America's Freedom Festival at Provo (organizes more than 25 annual patriotic events May-July; sponsors the Stadium of Fire, one of the nation's largest Fourth of July celebrations, held at LaVell Edwards Stadium on BYU's campus)
- [16] Wikipedia — BYU Division of Continuing Education (BYU Education Week began in 1922; "in 2024, attendance was over 15,000"; held annually each August on BYU's campus)
- [17] Wikipedia — Peaks Ice Arena (built as an ice hockey and figure skating venue for the 2002 Winter Olympics alongside the Maverik Center; expected to reprise that role for the 2034 Winter Olympics)
- [18] City of Provo — Neighborhood District Program (5 districts covering 34 neighborhoods, including Downtown, Riverbottoms, the Grandview neighborhoods, and the University neighborhood)
- [19] Wikipedia — Silicon Slopes (Utah's tech and innovation corridor along the Wasatch Front, described as "centered on the cities of Salt Lake City and Provo and their surrounding suburbs")
- [20] Mapbox Directions API — driving route geometry for the I-15, US-189 Provo Canyon, and SR-92 Timpanogos Highway corridors, pulled 2026-07-05
Get Your Ad on Provo Screens
Every screen in the Provo market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Provo Screens