DOOH Marketing
DOOH Advertising in Salt Lake City, UT
Nielsen DMA #28 · 1,163,520 TV homes. A live 30-mile plan around downtown Salt Lake City reaches 3,563 active digital screens delivering 714.5 million monthly impressions across the Wasatch Front.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Ask a Salt Lake City local for directions and you get math, not just a street name — every address in the valley counts blocks north, south, east, or west from a single fixed point, the southeast corner of Temple Square[2]. That same grid feeds the two interstates that actually move this market: I-15, which runs the length of the Wasatch Front, and I-80, which cuts east-west toward Wyoming and Nevada, the whole valley hemmed in by the Wasatch Range on one side and the Great Salt Lake on the other[19]. Digital out-of-home (DOOH) is advertising on the screens built into that exact grid — the gas pumps, grocery aisles, gyms, bars, and roadside bulletins people pass driving to work, to the trailhead, or to a Jazz game downtown. Nobody skips it, blocks it, or mutes it, because it's built into the world they're already moving through.
That's the platform underneath every page like this one: search real inventory across 100+ US markets and 35+ venue types, build the plan, and launch in under a day instead of the weeks a traditional out-of-home buy takes. Run it yourself in the self-serve tools, or hand the whole thing to our team — either path gets you fast, precise activation across every publisher and inventory source in the market, plus the measurement to prove what the campaign actually did.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Salt Lake City right now.
Why Salt Lake City Matters
Intermountain Health, Utah's largest employer with more than 20,000 in-state workers, and the University of Utah, the state's second-largest employer in that same 20,000-plus range[9], both run their core campuses inside the city[8]. Zions Bancorporation, the regional bank behind Salt Lake City's growing "Wall Street of the West" reputation, is headquartered downtown — an S&P MidCap 400 component, a notch below the S&P 500 status a bank this size might suggest[6], and Utah's 31st-largest employer by headcount[9]. Myriad Genetics, the molecular-diagnostics firm, is also headquartered in the city[7]. Goldman Sachs has quietly built one of its largest campuses anywhere outside New York here — roughly 3,000 Utah employees as of a 2025 report[10] — though it's a campus, not a headquarters, and the LDS Church runs its entire global operation from Temple Square, the same six-block campus that anchors downtown's street grid[11]. One name worth clearing up: Huntsman Corporation, the chemical giant the Huntsman family built out of Utah, now runs its global headquarters from The Woodlands, Texas, not Salt Lake City[12] — a reminder that not every well-known Utah name still has its front door here (Beyond, Inc., the parent of Overstock.com, is technically down the valley in Midvale, not the city proper, either[13]).
The city itself counted 199,723 residents at the 2020 Census — the largest city in Utah, though only the country's 111th-largest[2] — inside a Salt Lake City metro area of 1,257,936 people[3], the whole valley boxed between the Wasatch Range and the Great Salt Lake[19]. It's still a driving market: 57.5% of workers drive alone with a mean commute of 19.5 minutes[5], though a notable 20.8% work from home[5] — a share the route corridors below don't reach, but everyone else on I-15, I-80, and I-215 does.
Two events reshape reach on the calendar: Days of '47, the Pioneer Day parade that runs through downtown and Liberty Park every July 24[17], and the Utah Arts Festival, which pulled more than 42,000 people downtown over four days in June 2025 — the largest multi-disciplinary outdoor event in the state[16]. Both concentrate reach in the same downtown blocks that carry Sugar House's and the Avenues' bar and casual-dining screen density the rest of the year[18].
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Salt Lake City plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Salt Lake City plan[1] — the same corners you drive past on I-15, State Street, and 400 South. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Salt Lake City plan on 2026-07-04[1], with every screen counted once. The plan carries 3,563 active digital screens delivering 714,538,625 monthly impressions across the Wasatch Front.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Apartment Buildings | 487 | 46,981,060 |
| Grocery | 473 | 103,585,074 |
| Gas Stations | 446 | 16,939,932 |
| Rideshare / Taxi TV | 363 | 1,194,450 |
| Office Buildings | 362 | 44,874,186 |
| Doctor Offices | 215 | 7,281,532 |
| Casual Dining | 202 | 77,231,548 |
| Movie Theaters | 185 | 33,130,218 |
| Convenience Stores | 177 | 13,954,236 |
| Sports Venues | 124 | 16,514,239 |
| Bars | 111 | 37,041,280 |
| Gyms | 73 | 15,109,311 |
| Digital Billboards | 66 | 198,425,341 |
| Airports | 50 | 32,765,783 |
| Urban Panels | 37 | 18,631,107 |
| Malls | 35 | 20,147,578 |
| QSR | 35 | 5,618,945 |
| Other venue types | 122 | 25,112,805 |
| Total | 3,563 | 714,538,625 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Salt Lake City within the 1,163,520-home DMA.
Salt Lake City Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Salt Lake City plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a real block of 9:16 portrait for gas-pump, elevator, and convenience-store screens.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 5,428 |
| 1080×1920 | 9:16 | Portrait | 488 |
| 1280×720 | 16:9 | Landscape | 363 |
| 720×1280 | 9:16 | Portrait | 246 |
| 1024×555 | 1.85:1 | Landscape (widescreen) | 155 |
| 768×1364 | 9:16 | Portrait | 127 |
6,720 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
6,426 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
2,596 format instances
Support audio, concentrated in gas-station and point-of-care venues.
Because a single screen can accept more than one creative dimension, the figures above are format instances, not unique screens. Listed formats cover 6,807 of 7,172 clean format instances pulled from the plan; the balance run smaller, publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Salt Lake City?
You don't need a rate card or a six-figure budget to run out-of-home in Salt Lake City. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, a gas-pump screen, an apartment lobby, or a bar TV. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the Wasatch Front. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Salt Lake City screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Salt Lake City screens?
Live on Salt Lake City screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 3,563 screens, zoomed in on the Salt Lake City landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Temple Square, the Utah State Capitol, the Delta Center, the Great Salt Lake, This Is the Place Heritage Park, and out to SLC.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[21], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, bars, casual-dining spots, and apartment towers a driver actually passes end to end.
Here are three of the Wasatch Front's major arteries, every dot a live, bookable screen from the same 30-mile plan[1] — plus the quick drive up I-80 to the Park City ski resorts, every bookable screen along all 33 miles[20]. Pick any one to see the screens hugging it and the venue mix along the whole corridor.
0 bookable screens sit within 0.75 miles of I-15 North-South Spine (Layton, UT → Draper, UT, 42.2 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Salt Lake City plan [1] against Mapbox driving geometry [21], counting each screen within the listed buffer of the route. The Park City getaway drive runs beyond the metro plan, so it draws its count from a dedicated Salt Lake City→Park City corridor plan [20].
Screen Formats Active in Salt Lake City
Real photos of the screen formats running in the Salt Lake City plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Downtown[18]
The city's entertainment core — hundreds of restaurants, bars, and clubs alongside the symphony and opera, all packed into a compact walkable grid a few blocks from Temple Square.
Sugar House[18]
A hub of eclectic shops, small galleries, and craft restaurants and bars, named for the sugar-beet fields early pioneer settlers planted here — now anchored by Sugar House Park.
The Avenues / Capitol Hill[18]
Historic bed-and-breakfasts and artisan shops on elevated terrain above downtown, in the shadow of the Utah State Capitol.
University / Foothill[18]
Large trees and historic homes centered on the University of Utah campus and Foothill Drive — a dense student and healthcare-worker population.
Suggested Campaigns for This Market
Grocery / outdoor-retail drive-to-store
Grocery, gas-station, and convenience-store screens spread across the Wasatch Front commuter grid, geofenced to the ski-and-outdoor retail trade areas that ring the valley.
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Financial services & corporate recruiting
Office-building and urban-panel screens downtown, reaching the banking and enterprise workforce behind Zions Bancorporation and Goldman Sachs' Salt Lake campus.
Build this plan →
Gameday & festival surround
Sports-venue, bar, and casual-dining screens geofenced around the Delta Center and America First Field on game nights, plus downtown during the Days of '47 and Utah Arts Festival calendar.
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Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Salt Lake City. Different brands and markets — same platform, same playbook.
+130%
Consideration Lift
Banking — Betterment
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
Frequently Asked Questions About Salt Lake City DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and airport terminals. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Salt Lake City?
Salt Lake City DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the Wasatch Front rather than access to different inventory.
What types of screens can I book in Salt Lake City?
The live 30-mile Salt Lake City plan carries 3,563 active digital screens across venue types including apartment buildings, grocery, gas stations, office buildings, casual dining, movie theaters, and roadside digital billboards.
How many people can a Salt Lake City DOOH campaign reach?
The current Salt Lake City plan delivers roughly 714.5 million monthly impressions across the metro, which sits in Nielsen DMA #28 with 1,163,520 TV homes.
How fast can a Salt Lake City DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Utah Markets
Plan a Salt Lake City Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code EJc5P8nWHfk), 30-mile radius around downtown Salt Lake City, de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-04
- [2] Wikipedia — Salt Lake City (2020 U.S. Census population 199,723; 1st-largest city in Utah, 111th-largest in the U.S.)
- [3] Wikipedia — Salt Lake City metropolitan area (2020 U.S. Census population 1,257,936; 47th-largest metro area in the U.S.)
- [4] ustvdb.com — 2024-25 Nielsen DMA rankings (Salt Lake City #28, 1,163,520 TV homes; verified directly against the raw page table)
- [5] Data USA — Salt Lake City, UT (U.S. Census ACS commute data, 2024: drove alone 57.5%, carpooled 8.5%, worked at home 20.8%, mean commute 19.5 minutes)
- [6] Wikipedia — Zions Bancorporation (headquartered in Salt Lake City, Utah; S&P MidCap 400 component — not an S&P 500 name)
- [7] Wikipedia — Myriad Genetics (molecular diagnostics company headquartered in Salt Lake City, Utah; Nasdaq: MYGN)
- [8] Wikipedia — Intermountain Health (headquartered in Salt Lake City, Utah; more than 64,000 employees systemwide following its 2022 merger with Colorado-based SCL Health)
- [9] Utah Dept. of Workforce Services — "Utah's Largest Employers," Annual Average Employment 2024 (updated November 2025): Intermountain Health Care #1 statewide (20,000+ employees), University of Utah #2 (20,000+), Zions Bancorporation #31 (3,000-3,999)
- [10] The Salt Lake Tribune — "At 3,000 Utah employees, Goldman Sachs is recruiting more" (May 12, 2025) — Goldman Sachs' Salt Lake City campus, not a headquarters
- [11] Wikipedia — The Church of Jesus Christ of Latter-day Saints (world headquarters in Salt Lake City, Utah)
- [12] Wikipedia — Huntsman Corporation (global chemical manufacturer headquartered in The Woodlands, Texas — not Salt Lake City, despite the company's Utah roots)
- [13] Wikipedia — Beyond, Inc. (parent of Overstock.com; headquartered in Midvale, Utah — a Salt Lake City-area suburb, not the city proper)
- [14] Wikipedia — Delta Center (formerly Vivint Arena/Vivint Smart Home Arena; renamed Delta Center effective July 1, 2023; home of the Utah Jazz (NBA) and Utah Mammoth (NHL); capacity 18,186 for basketball, 16,020 for hockey)
- [15] Wikipedia — America First Field (soccer-specific stadium in Sandy, Utah; home of Real Salt Lake (MLS) and the Utah Royals (NWSL); capacity 20,213)
- [16] Utah Arts Festival (uaf.org) — "more than 42,000 attendees in 2025," described as the largest multi-disciplinary outdoor event in Utah annually, held each June in downtown Salt Lake City
- [17] Wikipedia — Days of '47 (Pioneer Day parade held July 24 in downtown Salt Lake City, commemorating the 1847 arrival of Mormon pioneers)
- [18] Visit Salt Lake — Salt Lake City Neighborhoods guide
- [19] Wikipedia — Great Salt Lake ("the largest saltwater lake in the Western Hemisphere" and the eighth-largest terminal lake in the world)
- [20] Goldfish DOOH Planning API — dedicated Salt Lake City→Park City I-80 route-corridor plan (code xOZ9QPCuMpM), 33-mile drive traced with Mapbox routing, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-04
- [21] Mapbox Directions API — driving route geometry for the I-15, I-80, and I-215 corridors, pulled 2026-07-04
Get Your Ad on Salt Lake City Screens
Every screen in the Salt Lake City market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Salt Lake City Screens