DOOH Marketing
DOOH Advertising in Ogden, UT
Nielsen DMA #28 (Salt Lake City) · 1,163,520 TV homes. A live 12-mile plan around downtown Ogden reaches 722 active digital screens delivering 119.5 million monthly impressions across the northern Wasatch Front.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Every driver who fills up at the pump, every diner waiting on a table, every gym-goer between sets is looking at a screen — and increasingly, that screen is digital, connected, and bookable in minutes. That's digital out-of-home (DOOH): real screens in the real world, in a format nobody scrolls past, mutes, or blocks.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Ogden right now.
Why Ogden Matters
Ogden earned the nickname "Crossroads of the West" the hard way: on March 8, 1869, Union Pacific track crews laid rail through town on their way to Promontory Summit, where they'd meet the Central Pacific and complete the First Transcontinental Railroad[14]. That junction built the city — a city of 87,321 people today[2], the seat of a 262,223-person Weber County[3] inside a 637,197-person Ogden-Clearfield metro[4] — and Union Station, the 1924 depot at the west end of Historic 25th Street[14], still anchors the same downtown corridor where the Ogden Marathon finishes and where 300-plus vendors set up every Saturday for an 18-week summer farmers market[19][20].
Weber State University enrolled a record 33,293 students system-wide this fall[7], and Intermountain Health's McKay-Dee Hospital — a 310-bed campus that's the fourth-largest hospital in Utah[13] — keeps a large healthcare workforce moving through the city daily. America First Credit Union, the fifth-largest credit union in the country by membership, is headquartered a few miles south in Riverdale[12], and Hill Air Force Base — just south of the city, bordering Layton, Clearfield, Riverdale, and Roy[8] — carries nearly 27,000 combined military, civilian, and contract personnel, the single largest employment site in the region[9]. Autoliv runs a major airbag-manufacturing and technical-center operation out of Ogden[11] even though its actual world headquarters sits in Stockholm, Sweden[10].
City residents are drive-first commuters: 73.1% get to work alone by car, on a mean trip of just 22.5 minutes[6] — short and repeatable enough that the same drivers pass the same gas stations and office corridors day after day. Ogden also sits at the mouth of Ogden Canyon, the gateway locals use to reach the Snowbasin and Powder Mountain ski areas in the Wasatch above town, giving the market an outdoor-recreation identity distinct from Salt Lake City 40 miles south, whose own DMA figures this page shares[5].
Live Screen Map
Every dot is a bookable digital screen in the live 12-mile Ogden plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Ogden plan[1] — the same corners you drive past on I-15, Washington Boulevard, and Riverdale Road. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 12-mile Ogden plan on 2026-07-05[1], with every screen counted once and resold programmatic inventory excluded so nothing is double-counted. The plan carries 722 active digital screens delivering 119,470,070 monthly impressions across the market.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Gas Stations | 140 | 4,387,196 |
| Office Buildings | 109 | 13,863,661 |
| Grocery | 105 | 20,249,979 |
| Doctor Offices | 76 | 3,886,649 |
| Apartment Buildings | 46 | 4,710,048 |
| Convenience Stores | 45 | 2,500,250 |
| Movie Theaters | 34 | 8,163,870 |
| Casual Dining | 31 | 12,398,816 |
| Rideshare / Taxi TV | 27 | 13,867 |
| Bars | 24 | 10,403,821 |
| Gyms | 23 | 5,663,895 |
| Malls | 14 | 8,494,463 |
| Digital Billboards | 13 | 18,836,645 |
| QSR | 10 | 1,761,168 |
| Pharmacies | 8 | 1,194,330 |
| Other venue types | 17 | 2,941,412 |
| Total | 722 | 119,470,070 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 12-mile radius around downtown Ogden within the 1,163,520-home Salt Lake City DMA.
Ogden Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Ogden plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a smaller block of 9:16 portrait for gas-pump and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 520 |
| 1280×720 | 16:9 | Landscape | 67 |
| 1080×1920 | 9:16 | Portrait | 46 |
| 720×1280 | 9:16 | Portrait | 24 |
| 1400×400 | 7:2 | Landscape (spectacular) | 11 |
| 728×90 | 364:45 | Landscape (banner strip) | 2 |
656 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
604 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
358 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 670 of the 722 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Ogden?
You don't need a rate card or a six-figure budget to run out-of-home in Ogden. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a gas-pump screen, a grocery-aisle display, an office lobby, or a bar TV. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the market. Scale up or down, anytime.
Start at $50/day
Enough to put a real message on Ogden screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Ogden screens?
Live on Ogden screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 722 screens, zoomed in on the Ogden landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around Union Station and 25th Street, Weber State, the ballpark, the Egyptian Theater, McKay-Dee Hospital, and the airport.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[21], then geofence every bookable screen within reach of that path: the gas-pump screens, office buildings, grocery stores, and casual-dining spots a driver actually passes end to end.
Here are three of Ogden's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 12-mile plan[1].
0 bookable screens sit within 0.75 miles of I-15 North-South Spine (North Ogden, UT → Roy, UT, 14.1 route miles). The mix along this corridor:
Corridor screens are filtered live from the 12-mile Ogden plan [1] against Mapbox driving geometry [21], counting each screen within the listed buffer of the route.
Screen Formats Active in Ogden
Real photos of the screen formats running in the Ogden plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Historic 25th Street[15]
Ogden's railroad-era commercial spine, running east from Union Station to Washington Boulevard — restaurants, galleries, and retail in century-old storefronts, plus an 18-week Saturday farmers market that closes the street to traffic all summer.
Jefferson Avenue Historic District[16]
A late-Victorian residential pocket a few blocks off downtown, built for Ogden's wealthy railroad-era families and listed on the National Register in 1998 — dense, walkable, and close enough to see downtown screens from the porch.
East Bench[2]
Foothill residential terrain climbing toward Mount Ogden on the city's eastern edge — one of the six districts Ogden's own geography splits the city into.
Shadow Valley[2]
The easternmost of Ogden's six named districts, tucked against the Wasatch foothills alongside East Bench.
Suggested Campaigns for This Market
Grocery / gas-station drive-to-store
Grocery and gas-station screens across the AM and PM commute — the two largest venue categories in this plan, spread across Ogden's neighborhood corridors and out toward Roy and Riverdale.
Build this plan →
Healthcare & higher-ed workforce reach
Office-building and doctor-office screens geofenced to Weber State University and the McKay-Dee Hospital campus, reaching students, faculty, and healthcare staff on their daily routine.
Build this plan →
Downtown event surround
Bar, casual-dining, and movie-theater screens concentrated on Historic 25th Street and downtown, timed to the Ogden Marathon finish line and the Saturday farmers-market season.
Build this plan →
Sports & Entertainment Footprints
Lindquist Field[18]
8,700-capacity ballpark that has led the Pioneer League in attendance every year since it opened in 1997 — home of the Ogden Raptors.
Peery's Egyptian Theater[17]
800-seat 1924 Egyptian Revival movie palace on Washington Boulevard, restored and reopened in 1997 as a downtown performing-arts venue.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Ogden. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About Ogden DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump screens, grocery aisles, office lobbies, bars, movie theaters, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're out living their day.
How much does DOOH advertising cost in Ogden?
Ogden DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the market rather than access to different inventory.
What types of screens can I book in Ogden?
The live 12-mile Ogden plan carries 722 active digital screens across venue types including gas stations, office buildings, grocery, doctor's offices, apartment buildings, convenience stores, movie theaters, and casual dining.
How many people can an Ogden DOOH campaign reach?
The current Ogden plan delivers roughly 119.5 million monthly impressions across the northern Wasatch Front, which sits in Nielsen DMA #28 (Salt Lake City) with 1,163,520 TV homes.
How fast can an Ogden DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Utah Markets
Plan an Ogden Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code hG7GVr7iGs8), 12-mile radius around downtown Ogden, de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] Wikipedia — Ogden, Utah (2020 U.S. Census population 87,321; Utah's eighth-largest city; "divided into six districts: in the North End, including West Ogden, Downtown and East Central; in the East, including East Bench and Shadow Valley"; historic railway hub near Promontory Summit)
- [3] Wikipedia — Weber County, Utah (2020 U.S. Census population 262,223; Utah's fourth-most-populous county; county seat is Ogden)
- [4] Wikipedia — Ogden–Clearfield metropolitan area (2020 U.S. Census population 637,197; comprises Davis, Morgan, and Weber counties)
- [5] ustvdb.com — 2024-25 Nielsen DMA rankings (Salt Lake City #28, 1,163,520 TV homes; Ogden/Weber County sits inside this DMA rather than forming its own standalone Nielsen market)
- [6] Data USA — Ogden, UT (U.S. Census ACS commute data, 2024: drove alone 73.1%, carpooled 9.81%, worked at home 12%, mean commute 22.5 minutes)
- [7] Weber State University — WSU Today, "Record enrollment at Weber State leads to all-time high in completions" (headcount of 33,293 students, fall 2025)
- [8] Wikipedia — Hill Air Force Base ("just south of the city of Ogden, and bordering the Cities of Layton, Clearfield, Riverdale, Roy, and Sunset" — not itself inside Ogden city limits)
- [9] Northern Utah Economic Alliance — Major Employers (Hill Air Force Base: "nearly 27,000 military, civilian, and contract personnel"; supports an estimated 67,000 regional jobs)
- [10] Wikipedia — Autoliv (world headquarters at Klarabergsviadukten 70, Stockholm, Sweden; S&P 400 index component — NOT headquartered in Ogden despite its major local manufacturing and technical-center presence)
- [11] Utah Department of Environmental Quality — Autoliv North America (Ogden Technology Center) facility record, 3350 Airport Rd, Ogden, UT
- [12] Wikipedia — America First Credit Union (headquartered in Riverdale, Utah; as of December 2023, the fifth-largest U.S. credit union by membership and seventh-largest by assets)
- [13] Wikipedia — McKay-Dee Hospital (Intermountain Health; Ogden, Utah; 310 licensed beds; third-largest hospital in the Intermountain system and fourth-largest in Utah)
- [14] Wikipedia — Union Station (Ogden, Utah) (1924 Spanish Colonial Revival depot at 2501 South Wall Avenue; Ogden was the junction where the Union Pacific met the Central Pacific to complete the First Transcontinental Railroad in 1869, earning the city the nickname "Crossroads of the West"; now houses the Utah State Railroad Museum)
- [15] Wikipedia — Historic 25th Street (the lower blocks are listed on the National Register of Historic Places; runs from Union Station at Wall Avenue east to Washington Boulevard; hosts a farmers market and outdoor community events)
- [16] Wikipedia — Jefferson Avenue Historic District (Ogden, Utah) (late-Victorian residential district along Jefferson Avenue between 25th and 27th Streets; listed on the National Register of Historic Places in 1998)
- [17] Wikipedia — Peery's Egyptian Theater (800-seat Egyptian Revival movie palace opened July 3, 1924; listed on the National Register of Historic Places in 1978; restored and reopened as a performing-arts venue in 1997)
- [18] Wikipedia — Lindquist Field (8,700-capacity ballpark that opened in 1997; home of the Ogden Raptors of the Pioneer League)
- [19] findmymarathon.com — Ogden Marathon race detail (1,332 finishers in 2025; course descends through Ogden Canyon along the Ogden River and finishes on Historic 25th Street in downtown Ogden)
- [20] Farmers Market Ogden — Summer Market page ("300+ vendors throughout the season"; Saturdays on Historic 25th Street, an 18-week season)
- [21] Mapbox Directions API — driving route geometry for the I-15, US-89 (Washington Boulevard), and I-84/Riverdale Road corridors, pulled 2026-07-05
Get Your Ad on Ogden Screens
Every screen in the Ogden market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Ogden Screens