DOOH Marketing
DOOH Advertising in Stockton, CA
Nielsen DMA #20 (Sacramento-Stockton-Modesto) · 1,497,920 TV homes. A live 30-mile plan around downtown Stockton carries 1,832 active digital screens delivering 333.9M monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Stockton sits more than 70 nautical miles from the nearest ocean, and it's still one of California's busiest seaports — ships from a dredged channel on the San Joaquin River tie up downtown while forklifts and dock crews move cargo past screens in the break rooms, gas stations, and diners that ring the port. That's the whole idea behind digital out-of-home: it lives in the screens people already pass while they're working, commuting, or running errands, not in a feed they can scroll past.
Goldfish Ads turns that into a platform: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, launching in under 24 hours instead of the weeks traditional out-of-home buying takes. Run the whole thing yourself in the self-serve tool, or hand it to our team to plan and manage for you — either path gets you fast, precise activation across every market, publisher, and inventory source, with measurement built in so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Stockton right now.
Why Stockton Matters
The Port of Stockton anchors the local economy from the water in: 6.8 million metric revenue tons of cargo and $1.76 billion in cargo value moved through it in 2024 alone, generating more than $78 million in state and local tax funds that year, and it ranks as California's 2nd-largest port by acreage[5]. Amazon is the city's single largest employer by headcount, running fulfillment operations that put 6,040 people to work[3], and University of the Pacific — California's first chartered university, dating to 1851 and based in Stockton since 1923 — enrolled a combined 6,944 students across its Stockton, Sacramento, and San Francisco campuses in fall 2024[6][7].
All of that logistics and institutional weight rides on a long commute: 75.6% of workers here drive alone, and the average trip runs 31.7 minutes[4] — longer than most Central Valley peers, a legacy of how many Stockton residents work in the Bay Area and Sacramento rather than in the city itself. A city of 320,804 sits inside a San Joaquin County metro of 816,108[3], all inside the shared Sacramento-Stockton-Modesto Nielsen market.
The calendar carries its own draw: the Cinco de Mayo Festival and Parade — organizers call it the oldest parade of its type in the country — expects 60,000 attendees over three days after roughly three decades running[12], and the San Joaquin Asparagus Festival marks its 40th year in 2026 at the county fairgrounds[13]. That civic mix traces back to neighborhoods like Little Manila, once home to the largest Filipino community in the US and designated one of the nation's most endangered historic places in 2003[8].
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Stockton plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Stockton plan[1] — the same corners you drive past on I-5 and CA-99. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Stockton plan on 2026-07-05[1], with every screen counted once. The plan carries 1,832 active digital screens delivering 333,903,644 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 429 | 146,438,074 |
| Convenience Stores | 261 | 13,573,731 |
| Gas Stations | 174 | 6,614,245 |
| Doctor Offices | 157 | 2,974,127 |
| Casual Dining | 123 | 27,776,974 |
| Office Buildings | 111 | 12,038,489 |
| Bars | 105 | 23,439,206 |
| Movie Theaters | 95 | 28,147,991 |
| Liquor Stores | 92 | 3,285,467 |
| Rideshare / Taxi TV | 54 | 45,621 |
| Apartment Buildings | 46 | 5,420,318 |
| Malls | 35 | 11,846,016 |
| Gyms | 34 | 6,232,044 |
| Digital Billboards | 27 | 27,165,557 |
| QSR | 25 | 3,232,057 |
| Pharmacies | 21 | 190,145 |
| Other venue types | 43 | 15,483,582 |
| Total | 1,832 | 333,903,644 |
Venue types are mutually exclusive and sum to the plan total. Resold programmatic inventory is excluded so each screen is counted once. Figures reflect the 30-mile radius around downtown Stockton within the Sacramento-Stockton-Modesto Nielsen DMA (1,497,920 TV homes).
Stockton Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Stockton plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with a meaningful block of 9:16 portrait for gas-pump and grocery-aisle screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 1,247 |
| 1080×1920 | 9:16 | Portrait | 294 |
| 1280×720 | 16:9 | Landscape | 66 |
| 720×1280 | 9:16 | Portrait | 42 |
| 728×90 | 364:45 | Landscape (banner strip) | 41 |
| 1280×960 | 4:3 | Landscape | 27 |
1,654 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,624 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
616 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,717 of the 1,832 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Stockton?
You don't need a rate card or a six-figure budget to run out-of-home in Stockton. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a gas-pump screen, a grocery-aisle display, a doctor's-office waiting room, or a roadside digital billboard. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Stockton screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Stockton screens?
Live on Stockton screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,832 screens, zoomed in on the Stockton landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around Adventist Health Arena, Banner Island Ballpark, University of the Pacific, the downtown waterfront, the Haggin Museum, and out to the airport.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[14], then geofence every bookable screen within reach of that path: the gas-pump screens, grocery and convenience stores, casual-dining spots, and roadside billboards a driver actually passes end to end.
Here are three of Stockton's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-5 North-South Corridor (French Camp, CA → Thornton, CA, 27.3 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Stockton plan [1] against Mapbox driving geometry [14], counting each screen within the listed buffer of the route.
Screen Formats Active in Stockton
Real photos of the screen formats running in the Stockton plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Downtown Waterfront District[3]
The city's marina and events core along the San Joaquin River — home to Banner Island Ballpark and the Stockton waterfront redevelopment, concentrating game-day and weekend foot traffic.
Miracle Mile[9]
A 12-block retail-and-dining strip along Pacific Avenue near the University of the Pacific, created in 1922 and still lined with the same imported palm trees — today home to more than 150 shops, restaurants, and bars.
Victory Park[3]
A mid-century residential district built around the Haggin Museum, Stockton's fine-arts-and-history museum that has stood in the park since 1931.
Little Manila Historic District[8]
A Filipino American district built from the 1930s on by agricultural laborers — by 1946 it was home to the largest Filipino community in the US, and it was designated one of the nation's most endangered historic places in 2003.
Suggested Campaigns for This Market
Grocery & convenience drive-to-store
Grocery and convenience-store screens across the AM and PM commute — Grocery and Convenience Stores are the two largest venue categories in this plan, spread across Stockton's neighborhood corridors.
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Port & logistics B2B reach
Office-building and gas-station screens along the corridors feeding one of California's busiest inland ports, reaching the county's logistics, distribution, and trucking workforce.
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Festival season surround
Casual-dining, bar, and roadside billboard screens concentrated downtown during the Cinco de Mayo Festival and San Joaquin Asparagus Festival windows.
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Sports & Entertainment Footprints
Adventist Health Arena[10]
An 11,800-capacity downtown arena — home of the Stockton Kings (NBA G League) since 2018, renamed from Stockton Arena in October 2023.
Banner Island Ballpark[11]
A 5,200-seat waterfront ballpark, home of the Stockton Ports — a California League affiliate of the Oakland Athletics — since it opened in 2005.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Stockton. Different brands and markets — same platform, same playbook.
+47%
Awareness Lift
CPG — Hair Care Brand
Read case study →
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
Frequently Asked Questions About Stockton DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — grocery-aisle screens, gas-pump screens, doctor's-office waiting rooms, bars, movie theaters, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're out living their day.
How much does DOOH advertising cost in Stockton?
Stockton DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Stockton?
The live 30-mile Stockton plan carries 1,832 active digital screens across venue types including grocery, convenience stores, gas stations, doctor's offices, casual dining, and office buildings.
How many people can a Stockton DOOH campaign reach?
The current Stockton plan delivers roughly 333.9 million monthly impressions across San Joaquin County, which sits in Nielsen DMA #20 (Sacramento-Stockton-Modesto) with 1,497,920 TV homes.
How fast can a Stockton DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby California Markets
Plan a Stockton Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code wlBzXCz6GZc), 30-mile radius around downtown Stockton (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Sacramento-Stockton-Modesto #20, 1,497,920 TV homes)
- [3] Wikipedia — Stockton, California (2020 U.S. Census population 320,804, 11th-most populous city in California, 60th-most populous in the US; Stockton Metropolitan Statistical Area population 816,108, 77th-largest U.S. metro area; leading employers Amazon 6,040 employees, Stockton Unified School District 5,615, St. Joseph's Medical Center 3,200; Haggin Museum built in Victory Park in 1931; Bob Hope Theatre, formerly the Fox California Theatre, built 1930)
- [4] Data USA — Stockton, CA (U.S. Census ACS commute data: 75.6% drive alone, 13.3% carpool, 8.02% work from home, mean commute time 31.7 minutes)
- [5] Wikipedia — Port of Stockton (6.8 million metric revenue tons of cargo and US$1.76 billion in cargo value in calendar year 2024; contributed over $78 million in state and local tax funds in 2024; 2nd-largest port in California by acreage at roughly 4,200 acres and the 4th-busiest California port by vessel calls, with 252 vessel arrivals in CY2024; a deepwater port more than 70 nautical miles from the ocean via the San Joaquin River)
- [6] Wikipedia — University of the Pacific (United States) (the first university chartered in the state of California, in 1851; its main campus has been in Stockton since 1923)
- [7] Stocktonia News — "University of the Pacific hits enrollment record amid demand for medical careers" (6,944 students enrolled across Pacific's Stockton, Sacramento, and San Francisco locations combined in fall 2024, a second consecutive enrollment record, up nearly 15% over three years)
- [8] Wikipedia — Little Manila, Stockton, California (a Filipino American district built from the 1930s onward by Filipino agricultural laborers; by 1946, home to the largest Filipino community in the US; designated one of the nation's most endangered historic places by the National Trust for Historic Preservation in 2003)
- [9] Miracle Mile Community Improvement District (stocktonmiraclemile.com) — a 12-block business district along Pacific Avenue from Alpine Avenue to Harding Way, created in 1922 near the University of the Pacific, today home to more than 150 retail, dining, and service businesses
- [10] Wikipedia — Adventist Health Arena (renamed from Stockton Arena on October 24, 2023; opened December 2005; seats up to 11,800 for concerts and 9,737 for ice hockey; home of the Stockton Kings, NBA G League, since 2018)
- [11] Wikipedia — Banner Island Ballpark (opened April 28, 2005 at a cost of $22 million; seats 5,200 with 4,200 fixed seats; home of the Stockton Ports, a California League affiliate of the Oakland Athletics)
- [12] Stocktonia News — "Three decades in, Cinco de Mayo Festival continues to draw thousands" (the festival and parade expects 60,000 attendees over three days, roughly three decades running, described by organizers as the oldest parade of its type in the country)
- [13] Visit Stockton — San Joaquin Asparagus Festival (a three-day festival held April 24-26, 2026 at the San Joaquin County Fairgrounds, marking its 40th year)
- [14] Mapbox Directions API — driving route geometry for the I-5, CA-99, and CA-4 corridors, pulled 2026-07-05
Get Your Ad on Stockton Screens
Every screen in the Stockton market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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