DOOH Marketing
DOOH Advertising in Fresno, CA
Nielsen DMA #55 (Fresno-Visalia) · 636,260 TV homes. A live 30-mile plan around downtown Fresno carries 1,422 active digital screens delivering 195M monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
You already know Fresno DOOH inventory even if you've never heard the term for it — the screen bolted over the gas pump on your way to work, the display above the checkout line at the grocery store, the TV in the waiting room while you sit for your doctor's appointment. Digital out-of-home is advertising on those exact screens: a format nobody can skip, mute, or scroll past.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Fresno right now.
Why Fresno Matters
No county in America grosses more farm value than Fresno County — a record $9 billion in 2024[4]. That ag economy runs through every trade area in a city of 542,107 people and a metro of roughly 1.16 million[3], from the packing houses and ag-service businesses on the valley's edges to the gas stations and convenience stores that supply a workforce moving product every day of the season.
It's also a driving city: 72.1% of workers commute alone by car, with a mean trip of 22.4 minutes[19], and the anchor institutions sit close together — Community Health System, the region's largest private employer at more than 7,000 staff[5], Fresno State, enrolling 24,310 students and now playing Bulldogs football in the Pac-12 Conference[7][8], and Fresno Unified, California's third-largest school district at roughly 73,000 students[6].
Two events reshape reach on the calendar: the Big Fresno Fair, a twelve-day October run that draws roughly 600,000 visitors[11], and the Clovis Rodeo, pulling more than 50,000 fans to neighboring Clovis every April since 1914[12]. Fresno also sits within about a 90-minute drive of Yosemite, Kings Canyon, and Sequoia National Parks[18], putting a steady stream of park-bound travelers through the metro's screens on their way in and out.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Fresno plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Fresno plan[1] — the same corners you drive past on CA-99, CA-41, and CA-168. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Fresno plan on 2026-07-05[1], with every screen counted once. The plan carries 1,422 active digital screens delivering 195,106,099 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Doctor Offices | 291 | 8,642,799 |
| Grocery | 285 | 73,291,157 |
| Gas Stations | 201 | 11,621,020 |
| Convenience Stores | 174 | 7,033,044 |
| Casual Dining | 79 | 22,322,417 |
| Liquor Stores | 72 | 2,369,634 |
| Bars | 66 | 24,363,204 |
| Movie Theaters | 60 | 16,758,310 |
| Rideshare / Taxi TV | 34 | 50,542 |
| Apartment Buildings | 29 | 1,038,266 |
| Pharmacies | 24 | 580,499 |
| Malls | 17 | 2,445,547 |
| Gyms | 17 | 2,474,982 |
| Digital Billboards | 14 | 4,475,404 |
| Urban Panels | 11 | 4,205,414 |
| QSR | 9 | 1,276,192 |
| Office Buildings | 8 | 506,875 |
| Other venue types | 31 | 11,650,793 |
| Total | 1,422 | 195,106,099 |
Venue types are mutually exclusive and sum to the plan total. Resold programmatic inventory is excluded so each screen is counted once. Figures reflect the 30-mile radius around downtown Fresno within the 636,260-home Fresno-Visalia DMA.
Fresno Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Fresno plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with a meaningful block of 9:16 portrait for gas-pump and grocery-aisle screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 1,036 |
| 1080×1920 | 9:16 | Portrait | 203 |
| 720×1280 | 9:16 | Portrait | 24 |
| 728×90 | 364:45 | Landscape (banner strip) | 18 |
| 1280×720 | 16:9 | Landscape | 14 |
| 1400×400 | 7:2 | Landscape (spectacular) | 8 |
1,272 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,227 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
628 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,303 of the 1,422 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Fresno?
You don't need a rate card or a six-figure budget to run out-of-home in Fresno. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a gas-pump screen, a grocery-aisle display, a doctor's-office waiting room, or a roadside digital billboard. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Fresno screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Fresno screens?
Live on Fresno screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,422 screens, zoomed in on the Fresno landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around the ballpark, Fresno State, the Tower District, Fig Garden Village, Old Town Clovis, and out to the airport.
Interactive map loads in your browser.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[20], then geofence every bookable screen within reach of that path: the gas-pump screens, grocery and convenience stores, casual-dining spots, and roadside billboards a driver actually passes end to end.
Here are three of Fresno's major arteries — plus the classic drive north up CA-41 toward Yosemite National Park, every bookable screen along all 46 miles[21]. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen[1].
Live screen counts for CA-99 Central Valley Spine are unavailable right now. Refresh the page to load the corridor inventory.
Corridor screens are filtered live from the 30-mile Fresno plan [1] against Mapbox driving geometry [20], counting each screen within the listed buffer of the route. The Yosemite drive runs its own dedicated Fresno→Yosemite corridor plan [21] rather than the metro plan.
Screen Formats Active in Fresno
Real photos of the screen formats running in the Fresno plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Tower District[14]
A funky, eclectic pocket a few miles north of downtown, anchored by the 1939 Streamline Moderne Tower Theatre — record stores, thrift shops, and independent restaurants concentrate nightlife and bar-screen density here after dark.
Downtown Fresno[15]
The civic and entertainment core along Fulton Mall, home to Selland Arena, Grizzly Stadium, City Hall, and the historic Fresno Water Tower — dense daytime office and event foot traffic around Chukchansi Park.
Fig Garden Village[16]
A pedestrian-friendly shopping and dining district on Palm Avenue mixing national retailers with local cafes and boutiques — a steady coffee-and-lunch trade area on the city's north side.
Old Town Clovis[17]
A western-themed historic downtown in neighboring Clovis, known for antique shopping and the annual Clovis Rodeo — a distinct trade area inside the same metro plan.
Suggested Campaigns for This Market
Ag economy & agribusiness B2B reach
Office-building, gas-station, and convenience-store screens across the valley's ag-supply corridors, geofenced to the county that grosses more farm value than any other in the country.
Build this plan →
Grocery / CPG drive-to-store
Grocery, convenience-store, and gas-station screens across the AM and PM commute — Doctor Offices and Grocery are the two largest venue categories in this plan, spread across the valley's neighborhood corridors.
Build this plan →
Fair & rodeo season surround
Roadside digital billboards plus bars and casual-dining screens concentrated downtown and in Old Town Clovis during the Big Fresno Fair and Clovis Rodeo windows.
Build this plan →
Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Fresno. Different brands and markets — same platform, same playbook.
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+47%
Awareness Lift
CPG — Hair Care Brand
Read case study →
Frequently Asked Questions About Fresno DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — grocery-aisle screens, gas-pump screens, doctor's-office waiting rooms, bars, movie theaters, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're out living their day.
How much does DOOH advertising cost in Fresno?
Fresno DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Fresno?
The live 30-mile Fresno plan carries 1,422 active digital screens across venue types including doctor's offices, grocery, gas stations, convenience stores, casual dining, bars, and movie theaters.
How many people can a Fresno DOOH campaign reach?
The current Fresno plan delivers roughly 195 million monthly impressions across the San Joaquin Valley, which sits in Nielsen DMA #55 (Fresno-Visalia) with 636,260 TV homes.
How fast can a Fresno DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby California Markets
Plan a Fresno Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code lqfQT_Yiw7w), 30-mile radius around downtown Fresno (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Fresno-Visalia #55, 636,260 TV homes)
- [3] Wikipedia — Fresno, California (2020 U.S. Census population 542,107; Fresno metropolitan area population 1,164,909, 49th-largest MSA; described as the economic hub of Fresno County and the San Joaquin Valley)
- [4] GV Wire — "Fresno Is Nation's Top Ag County at $9 Billion" (Fresno County ag values grossed a record $9 billion in 2024, the top ag-producing county in the United States)
- [5] Community Medical Centers — newsroom (Community Health System is "the region's largest private employer with more than 7,000 employees"; flagship Community Regional Medical Center is in Fresno)
- [6] Wikipedia — Fresno Unified School District (106 schools, roughly 73,000-74,000 students, California's third-largest school district)
- [7] Wikipedia — California State University, Fresno (fall 2024 enrollment 24,310; athletic teams known as the Bulldogs)
- [8] Fresno State Athletics (gobulldogs.com) — "Fresno State to join Pac-12 Conference in 2026" (membership effective July 1, 2026)
- [9] Wikipedia — Valley Children's Stadium (40,727-seat capacity since 2018; on the California State University, Fresno campus; home of Fresno State Bulldogs football)
- [10] Wikipedia — Chukchansi Park (10,650-seat downtown ballpark, home of the Fresno Grizzlies (Minor League Baseball) since it opened May 1, 2002)
- [11] Wikipedia — Big Fresno Fair (roughly 600,000 attendees each October during its twelve-day run, the largest annual gathering in the San Joaquin Valley)
- [12] Clovis Rodeo — official history page (held since 1914 on the last weekend in April; draws more than 50,000 fans annually)
- [14] Visit Fresno County — Tower District description (funky, eclectic nightlife and arts district anchored by the historic Tower Theatre)
- [15] Visit Fresno County — "What to Do with Out-of-Town Guests in Fresno County" (Downtown Fresno: Fulton Mall, Selland Arena, Grizzly Stadium, City Hall, and the historic Fresno Water Tower)
- [16] Visit Fresno County — Fig Garden Village (pedestrian-friendly shopping and dining district mixing national retailers with local specialty shops)
- [17] Visit Fresno County — "Experience Old Town Clovis" (western-themed historic downtown known for antique shopping and the Clovis Rodeo Statue)
- [18] Visit Fresno County — National Parks (Fresno/Clovis sits within roughly a 90-minute drive of Yosemite, Kings Canyon, and Sequoia National Parks)
- [19] Data USA — Fresno, CA (U.S. Census ACS commute data: 72.1% drive alone, 11.5% carpool, 10.9% work from home, mean commute time 22.4 minutes)
- [20] Mapbox Directions API — driving route geometry for the CA-99, CA-41, and CA-168 corridors, pulled 2026-07-05
- [21] Goldfish DOOH Planning API — dedicated Fresno→Yosemite (CA-41) route-corridor plan (code WhGc7pTWfzc), 46-mile drive traced with Mapbox routing, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-05
Get Your Ad on Fresno Screens
Every screen in the Fresno market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Fresno Screens