DOOH Marketing
DOOH Advertising in Manhattan, NY
The core of Nielsen's New York DMA — the nation's #1 television market with 7,494,510 TV homes. A live 12-mile plan centered on Midtown reaches 34,281 active digital screens delivering 16.1 billion monthly impressions across the borough.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Pack 1.6 million residents[3] and millions more daily commuters and tourists onto one 22.7-square-mile island[3], and you get the densest concentration of digital screens anywhere in the country — subway platforms, taxi tops, office lobbies, bar TVs, and the billboards that make Times Square recognizable from space. That's digital out-of-home (DOOH): advertising on the screens people already pass, with no skip button, no mute, and no ad blocker standing between your message and someone out living their day.
Goldfish Ads turns that into a platform: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, live in under 24 hours instead of the weeks traditional out-of-home buying takes. Run it yourself in the self-serve tool, or hand it to our team to plan and manage for you — either way you get precise activation across every market, publisher, and inventory source, with measurement built in so you can prove what the spend did.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's that platform zoomed all the way into one borough — exactly what's bookable in Manhattan right now.
Why Manhattan Matters
Manhattan doesn't have its own Nielsen television market — it sits at the physical core of the New York DMA, the country's #1 television market with 7,494,510 TV homes[2]. What the borough does have is unmatched dwell time: the Times Square Alliance's own automated counters clocked roughly 220,000 pedestrians moving through Times Square every day in 2024, spiking to 330,000 on the busiest days[5], and about one million more pack the block every December 31st for the New Year's Eve ball drop[6]. That's a captive audience most markets can't manufacture at any radius.
It's also a transit-first commute unlike almost anywhere else in the country: 43.8% of New York County workers get to work on public transit and another 17.8% walk, versus 25.5% who work from home, with a 31.2-minute average commute[4]. That mix is why subway platforms, taxi tops, and doctor-office and office-lobby screens carry so much of this plan's reach — people aren't sitting in cars, they're moving through the borough on foot and on transit all day, at a scale of some 1.69 million residents[3].
The borough's employer base skews toward exactly the corporate HQ density you'd expect: American Express at 200 Vesey Street in Battery Park City, Verizon at 1095 Avenue of the Americas in Midtown, and MetLife's head offices sitting directly above Grand Central Terminal at 200 Park Avenue — all three S&P 500 companies[8][9][10]. Grand Central alone moves roughly 67 million passengers a year[13], which gives a sense of just how much daily foot traffic concentrates around a handful of Midtown blocks.
Live Screen Map
Every dot is a bookable digital screen in the live 12-mile Manhattan plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the digital bulletins in the Manhattan plan[1] — the same corners you pass on the FDR, the West Side Highway, and Broadway. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 12-mile Manhattan plan on 2026-07-05[1], with every screen counted once. The plan carries 34,281 active digital screens delivering 16,134,386,590 monthly impressions across the borough.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Rideshare / Taxi TV | 11,201 | 29,167,777 |
| Urban Panels | 6,281 | 3,199,220,232 |
| Rideshare / Taxi Toppers | 2,934 | 3,758,733,393 |
| Doctor Offices | 2,248 | 66,005,596 |
| Convenience Stores | 1,997 | 209,313,534 |
| Grocery | 1,246 | 427,977,727 |
| Bars | 1,214 | 844,743,486 |
| Apartment Buildings | 1,090 | 245,034,829 |
| Casual Dining | 1,069 | 824,863,815 |
| Office Buildings | 712 | 1,395,640,577 |
| Movie Theaters | 582 | 127,498,778 |
| Pharmacies | 501 | 123,524,268 |
| Subway | 469 | 359,033,056 |
| Gyms | 409 | 91,417,959 |
| Gas Stations | 405 | 34,957,318 |
| Bus Shelters | 388 | 543,655,168 |
| Malls | 349 | 306,945,626 |
| Train Stations | 235 | 125,114,886 |
| Digital Billboards | 199 | 3,110,113,715 |
| Other venue types | 752 | 311,424,850 |
| Total | 34,281 | 16,134,386,590 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 12-mile radius around Midtown Manhattan within the New York DMA's 7,494,510-home footprint.
How Much Does DOOH Cost in Manhattan?
There's no rate card and no six-figure minimum to get on Manhattan screens. A campaign can start for as little as $50 a day, with no long-term commitment — launch, pause, and adjust on your own schedule.
One flat, transparent CPM (cost per thousand impressions) applies across every venue type in the plan — a Times Square digital billboard, a taxi-top screen, an office-lobby display, and a bar TV are all priced the same. There's no premium for "better" inventory; a bigger budget just buys more impressions across the borough. Scale it up or down whenever you need to.
Start at $50/day
Enough to put a real message on Manhattan screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Manhattan screens?
Live on Manhattan screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 34,281 screens, zoomed in on the Manhattan landmarks everyone recognizes. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Times Square, Grand Central, Rockefeller Center, the Garden, Wall Street, and Union Square.
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Manhattan Billboard Sizes & Creative Formats
These are the actual screen formats running in the live Manhattan plan[1], counted as unique screens (each screen once). You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 21,928 |
| 1080×1920 | 9:16 | Portrait | 7,667 |
| 1400×400 | 7:2 | Landscape | 2,782 |
| 1920×674 | 960:337 | Landscape | 337 |
| 1280×960 | 4:3 | Landscape | 313 |
| 1280×720 | 16:9 | Landscape | 279 |
32,951 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
23,448 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
16,214 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 33,306 of 34,281 screens in the plan (34,037 carry a dimension). Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual routes people take. Hand us a route — a commute, a drive down the island, a delivery corridor — and we trace it with the Mapbox routing engine[17], then geofence every bookable screen within reach of that path: the billboards, taxi-top screens, bars, casual-dining spots, and office lobbies someone actually passes end to end.
Here are three of the arteries that carry Manhattan's daily traffic — up the East Side, up the West Side, and straight up the middle of the island. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 12-mile plan[1].
0 bookable screens sit within 0.5 miles of FDR Drive East Side Corridor (Battery Park, Manhattan → East Harlem, Manhattan, 9.6 route miles). The mix along this corridor:
Corridor screens are filtered live from the 12-mile Manhattan plan [1] against Mapbox route geometry [17], counting each screen within the listed buffer of the route.
Screen Formats Active in Manhattan
Real photos of the screen formats running in the Manhattan plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Times Square / Theater District[5]
Midtown's tourist and billboard hub — the Times Square Alliance's own automated counters put daily foot traffic at roughly 220,000 people in 2024, spiking as high as 330,000 on the busiest days, with about one million revelers packing the block for the New Year's Eve ball drop.
Financial District[16]
Lower Manhattan's Wall Street corridor, anchored by the New York Stock Exchange — once a business-only district that emptied out at 6pm, its residential population grew from just 833 people in 1970 to roughly 61,000 by 2018 as offices converted to apartments.
SoHo[14]
The SoHo–Cast Iron Historic District's 26 blocks of cast-iron architecture, a National Historic Landmark, now anchor one of the city's densest retail corridors — a magnet for both shoppers and the tourists who come to photograph the buildings.
Chelsea[15]
Home to the High Line elevated park and more than 200 art galleries between Tenth and Eleventh Avenues, after New York's gallery scene migrated here from SoHo in the late 1990s — a daytime gallery-and-tourist crowd with a different rhythm than Midtown's office traffic.
Suggested Campaigns for This Market
Times Square & tourist-corridor reach
Digital billboard and urban-panel screens concentrated around Times Square and the Theater District, where daily foot traffic runs roughly 220,000 people a day.
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Midtown & Lower Manhattan office-worker reach
Office-building and urban-panel screens around Midtown and the Financial District, the same blocks that put American Express, Verizon, and MetLife's workforces on the street every weekday.
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Nightlife, dining & rideshare reach
Bar, casual-dining, subway, and taxi/rideshare screens built for a borough where public transit and walking — not driving — carry most of the daily commute.
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Sports & Entertainment Footprints
Madison Square Garden[11]
The 4 Pennsylvania Plaza arena in Midtown Manhattan, home of the New York Knicks and New York Rangers, seating up to roughly 22,000 for concerts — directly above Penn Station.
Radio City Music Hall[12]
The 5,960-seat Rockefeller Center theater at 1260 Avenue of the Americas, home to the annual Radio City Christmas Spectacular and a year-round concert stage.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Manhattan. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About Manhattan DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens people pass in the real world — subway platform panels, taxi-top screens, bar TVs, office lobbies, and the digital billboards that light up Times Square. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the borough.
How much does DOOH advertising cost in Manhattan?
Manhattan DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the borough rather than access to different inventory.
What types of screens can I book in Manhattan?
The live 12-mile Manhattan plan carries 34,281 active digital screens across venue types including rideshare and taxi TV, urban panels, doctor offices, taxi toppers, convenience stores, grocery, bars, and Times Square-area digital billboards.
How many people can a Manhattan DOOH campaign reach?
The current Manhattan plan delivers roughly 16.1 billion monthly impressions across the borough, which sits at the core of Nielsen's New York DMA — the nation's #1 television market with 7,494,510 TV homes.
How fast can a Manhattan DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby New York Markets
Plan a Manhattan Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code 2FBTV_jYFUA), 12-mile radius around Midtown Manhattan (lat/lng points targeting 40.7834, -73.9662), resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (New York #1, 7,494,510 TV homes, 5.972% of U.S. TV households)
- [3] U.S. Census Bureau (2020) via Wikipedia — Manhattan
- [4] Data USA — New York County, NY (U.S. Census ACS, 2024 commute data)
- [5] Times Square Alliance — Market Research & Data (2024 daily pedestrian counts)
- [6] Wikipedia — Times Square (New Year's Eve ball drop draws about one million revelers)
- [7] Wikipedia — New York's Village Halloween Parade (2024: over 65,000 participants, 1.5 million spectators)
- [8] Wikipedia — American Express (S&P 500 component, Fortune 500 #58; headquartered at 200 Vesey Street, Lower Manhattan)
- [9] Wikipedia — Verizon Communications (S&P 500 component; headquartered at 1095 Avenue of the Americas, Midtown Manhattan)
- [10] Wikipedia — MetLife (S&P 500 component; headquartered at the MetLife Building, 200 Park Avenue, Midtown Manhattan)
- [11] Wikipedia — Madison Square Garden (4 Pennsylvania Plaza, Midtown Manhattan; home of the New York Knicks and New York Rangers; up to 22,000 seats for concerts)
- [12] Wikipedia — Radio City Music Hall (1260 Avenue of the Americas, Rockefeller Center; 5,960-seat capacity; home of the annual Christmas Spectacular)
- [13] Wikipedia — Grand Central Terminal (serves roughly 67 million passengers a year; 21.6 million tourist visitors in 2018 excluding train and subway passengers)
- [14] Wikipedia — SoHo, Manhattan (SoHo–Cast Iron Historic District, National Historic Landmark)
- [15] Wikipedia — Chelsea, Manhattan (the High Line; more than 200 art galleries between 10th and 11th Avenues)
- [16] Wikipedia — Financial District, Manhattan (residential population grew from 833 in 1970 to roughly 61,000 by 2018)
- [17] Mapbox Directions API — route geometry for the FDR Drive, West Side Highway / Henry Hudson Parkway, and Broadway corridors, pulled 2026-07-05
Get Your Ad on Manhattan Screens
Every screen in Manhattan, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Manhattan Screens