DOOH Marketing
DOOH Advertising in Arlington, TX
Nielsen DMA #4 (Dallas-Fort Worth) · 3,264,490 TV homes. A live 12-mile plan tight to downtown Arlington — not a re-count of the neighboring Dallas or Fort Worth plans — reaches 3,557 active digital screens delivering 970.2M monthly impressions across the AT&T Stadium/Globe Life Field entertainment district, Six Flags Over Texas, and the UT Arlington campus.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Arlington doesn't have a downtown skyline to build a media plan around — it has AT&T Stadium, Globe Life Field, and Six Flags Over Texas sitting inside city limits, which is exactly why a radius built around Dallas or Fort Worth misses most of what actually happens here. This page uses its own tight 12-mile plan centered on downtown Arlington instead of borrowing reach from the Dallas and Fort Worth pages already built on this site.
That's the same idea behind digital out-of-home (DOOH) advertising generally: a message placed on the screens already built into daily life — gas-pump displays, gym and grocery screens, bar and casual-dining TVs, apartment-lobby panels — reaching people wherever they actually are instead of a browser tab they can close. Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types. Run it yourself in the self-serve platform and launch in under 24 hours, or hand the whole thing to our team to manage.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable across that tight Arlington-only footprint right now.
Why Arlington Matters
AT&T Stadium is set to host more matches than any other venue during the 2026 FIFA World Cup, and the surrounding district — renamed the Arlington Entertainment District and covering AT&T Stadium, Globe Life Field, Esports Stadium Arlington, Choctaw Stadium, Texas Live!, the Arlington Museum of Art, and the National Medal of Honor Museum — is staging nine of those matches this summer[10]. In 2026, IndyCar runs the first-ever Grand Prix of Arlington around the same two stadiums[2], on top of a Dallas Cowboys and Texas Rangers schedule that already fills a city of 394,266 residents[2] inside a Dallas-Fort Worth metro of 8,344,032 people[9].
The workforce is just as concrete: Texas Health Resources runs its nonprofit health system headquarters from Arlington[16][11], General Motors has assembled vehicles at its Arlington plant since 1954 — 13 million and counting, currently the Chevrolet Tahoe, Suburban, GMC Yukon, and Cadillac Escalade[12] — and the University of Texas at Arlington's 420-acre campus enrolled 41,613 students as of fall 2024[8], all three ranking among the city's largest employers[2].
Day to day, 72.4% of workers still drive alone with a mean commute of 26.6 minutes[4], while downtown Arlington keeps growing around the Levitt Pavilion — a 2019 "Great Places in Texas" honoree that helped pull UT Arlington's $300 million campus expansion into the downtown core[14] — and north Arlington's 2,100-acre Viridian community adds thousands more households within easy reach of the same plan[13].
Live Screen Map
Every dot is a bookable digital screen in the live 12-mile Arlington plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside screens in the Arlington plan[1] — the same corners you drive past on I-30, I-20, and TX-360. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 12-mile Arlington plan on 2026-07-05[1], with every screen counted once. The plan carries 3,557 active digital screens delivering 970,171,509 monthly impressions in this tight Arlington-only footprint.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Rideshare / Taxi TV | 416 | 1,263,319 |
| Grocery | 344 | 193,945,174 |
| Convenience Stores | 341 | 28,986,585 |
| Gas Stations | 280 | 6,559,654 |
| Casual Dining | 252 | 133,611,734 |
| Doctor Offices | 247 | 5,715,197 |
| Apartment Buildings | 230 | 30,600,309 |
| Movie Theaters | 229 | 23,858,997 |
| Bars | 220 | 40,541,712 |
| Airports | 173 | 80,675,607 |
| Office Buildings | 148 | 24,917,778 |
| Sports Venues | 101 | 16,867,131 |
| Gyms | 96 | 16,995,681 |
| Digital Billboards | 87 | 179,371,089 |
| Liquor Stores | 72 | 7,181,653 |
| Urban Panels | 71 | 12,871,249 |
| Malls | 59 | 138,187,733 |
| QSR | 58 | 8,803,014 |
| Pharmacies | 40 | 2,315,896 |
| Other venue types | 93 | 16,901,997 |
| Total | 3,557 | 970,171,509 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 12-mile radius around downtown Arlington within the shared 3,264,490-home Dallas-Fort Worth DMA.
Arlington Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Arlington plan[1], counted as unique screens. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with a strong block of 9:16 portrait for stadium-district, gas-pump, and elevator screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 2,591 |
| 1080×1920 | 9:16 | Portrait | 546 |
| 1400×400 | 7:2 | Landscape | 80 |
| 720×1280 | 9:16 | Portrait | 60 |
| 728×90 | 364:45 | Landscape | 28 |
| 1280×720 | 16:9 | Landscape | 28 |
| 1280×960 | 4:3 | Landscape | 12 |
| 970×90 | 97:9 | Landscape | 9 |
3,162 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
2,793 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
1,666 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 3,354 of the 3,557 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Arlington?
You don't need a national media budget or an agency contract to put a message in front of Arlington. Campaigns start for as little as $50 a day, with no long-term commitment attached — launch, pause, and adjust on your own schedule.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions): a gas station near GM Arlington Assembly, a casual-dining screen in the Entertainment District, or an apartment lobby near UT Arlington, all the same price. A bigger budget simply buys more impressions across the footprint, never access to a different tier of inventory. Scale up around a Cowboys or Rangers home stand, or 2026 FIFA World Cup match days, and scale back down whenever you want.
Start at $50/day
Enough to put a real message on Arlington screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Arlington screens?
Live on Arlington screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 3,557 screens, zoomed in on the Arlington landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — AT&T Stadium[5], Globe Life Field[6], Six Flags Over Texas' 212 acres[7], UT Arlington's 420-acre campus[8], and downtown Arlington's Levitt Pavilion.
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Target Screens Along Any Route, Not Just a Radius
A radius treats every screen inside the circle the same. A route is different: hand us a real drive — a highway, a daily commute, a delivery loop — and Goldfish traces it with the Mapbox routing engine[15], then geofences every bookable screen within reach of that exact path, end to end.
Arlington's road grid gives three obvious candidates: I-30 running east-west between Fort Worth and Grand Prairie; I-20 tracing the south loop from Kennedale toward Duncanville; and TX-360 running north-south directly past the Entertainment District. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 12-mile plan[1].
0 bookable screens sit within 0.75 miles of I-30 Arlington Spine (Fort Worth, TX → Grand Prairie, TX, 20.4 route miles). The mix along this corridor:
Corridor screens are filtered live from the 12-mile Arlington plan [1] against Mapbox driving geometry [15], counting each screen within the listed buffer of the route.
Screen Formats Active in Arlington
Real photos of the screen formats running in the Arlington plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Arlington Entertainment District[10]
The district around AT&T Stadium, Globe Life Field, Esports Stadium Arlington, Choctaw Stadium, Texas Live!, the Arlington Museum of Art, and the National Medal of Honor Museum — renamed by the city council and staging nine matches during the 2026 FIFA World Cup this summer.
Downtown Arlington[14]
The Levitt Pavilion at Founders Plaza was named a 2019 "Great Places in Texas" Great Public Space by the Texas chapter of the American Planning Association, a designation that helped pull UT Arlington's $300 million expansion — new residences, shops, restaurants, parking, and an indoor performance venue — into the downtown core.
Viridian[13]
A 2,100-acre master-planned community in north Arlington with 228 acres of park space and 6 miles of trails around Lake Viridian — 3,498 homes sold to date.
UT Arlington campus corridor[8]
The 420-acre main campus sits at the southern edge of downtown Arlington, with 41,613 students enrolled as of fall 2024 — one of the densest daily foot-traffic zones in the plan.
Suggested Campaigns for This Market
Stadium & event-day surge reach
Sports-venue, casual-dining, and bar screens concentrated around AT&T Stadium and Globe Life Field for Cowboys, Rangers, and 2026 FIFA World Cup match days.
Build this plan →
GM Arlington Assembly shift-change reach
Gas-station, convenience-store, and QSR screens geofenced to the commute pattern around the GM Arlington Assembly plant.
Build this plan →
Student & family reach at UT Arlington and Six Flags
Apartment-building, movie-theater, and grocery screens across the plan's highest-density venue categories near campus and the Entertainment District.
Build this plan →
Sports & Entertainment Footprints
AT&T Stadium[5]
80,000 seats (expandable past 100,000 with standing room), opened in 2009 at a $1.15 billion construction cost — home of the Dallas Cowboys and set to host more 2026 FIFA World Cup matches than any other stadium in the tournament.
Globe Life Field[6]
40,300 seats, opened July 2020 at a $1.1 billion cost — it hosted the entire 2020 World Series (the first full Series played at one ballpark since 1944) and the Rangers' home games during their 2023 championship run.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Arlington. Different brands and markets — same platform, same playbook.
✓
Incremental Dealership Visits
Automotive — Truck Campaign
Read case study →
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+33%
Dine-In Traffic Lift
Restaurants
Read case study →
Frequently Asked Questions About Arlington DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump displays, gyms, grocery aisles, bars, and sports-venue concourses. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Arlington?
Arlington DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the plan rather than access to different inventory.
What types of screens can I book in Arlington?
The live 12-mile Arlington plan carries 3,557 active digital screens across venue types including rideshare/taxi TV, grocery, convenience stores, gas stations, casual dining, apartment buildings, and sports venues.
How many people can an Arlington DOOH campaign reach?
The current Arlington plan delivers roughly 970.2 million monthly impressions in a tight 12-mile radius around downtown, part of Nielsen DMA #4 (Dallas-Fort Worth) with 3,264,490 TV homes.
Why a 12-mile plan instead of a wider DFW radius?
Arlington sits between Dallas and Fort Worth, each already covered by its own hand-built plan on this site. A tight 12-mile radius around downtown Arlington surfaces the screens that are actually Arlington's own — the AT&T Stadium and Globe Life Field entertainment district, Six Flags Over Texas, UT Arlington, and the GM Arlington Assembly corridor — instead of re-counting inventory that already belongs to the Dallas or Fort Worth plans.
How fast can an Arlington DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Texas Markets
Plan an Arlington Campaign
Browse Bookable Venue Types
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code eqnqnTj0TNo), 12-mile radius around downtown Arlington, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-05
- [2] Wikipedia — Arlington, Texas (2020 U.S. Census population 394,266, 2024 estimate 403,672, 50th-most-populous U.S. city; part of the Dallas–Fort Worth–Arlington metropolitan statistical area; top-employers table incl. General Motors 8,919, Arlington ISD 8,646, UT Arlington 8,636, Texas Health Resources 4,062, Six Flags Over Texas 3,900; AT&T Stadium and Globe Life Field summaries; International Bowling Campus as bowling's "world headquarters"; AT&T Stadium set to host the most matches of any venue at the 2026 FIFA World Cup; first-ever Grand Prix of Arlington IndyCar race in 2026)
- [3] ustvdb.com — 2024-25 Nielsen DMA rankings (Dallas-Fort Worth #4, 3,264,490 TV homes — verified via direct raw fetch, not summarized)
- [4] Data USA — Arlington, TX (U.S. Census ACS 2024 commute data: drove alone 72.4%, worked at home 13.1%, carpooled 10.9%, mean commute 26.6 minutes)
- [5] Wikipedia — AT&T Stadium (80,000-seat capacity, expandable to over 100,000 with standing room; opened May 27, 2009; construction cost rose to $1.15 billion; home of the Dallas Cowboys, host of the 2010 NBA All-Star Game and Super Bowl XLV)
- [6] Wikipedia — Globe Life Field (40,300-seat capacity; opened July 24, 2020; $1.1 billion cost; hosted the entire 2020 World Series — the first full Series played at one ballpark since 1944 — and Rangers home games during their 2023 championship run)
- [7] Wikipedia — Six Flags Over Texas (opened August 5, 1961; 212-acre amusement park; 45 total attractions including 13 roller coasters and 3 water rides)
- [8] Wikipedia — University of Texas at Arlington (fall 2024 total enrollment 41,613; 420-acre main campus at the southern edge of downtown Arlington)
- [9] Wikipedia — Dallas–Fort Worth metroplex (U.S. Census Bureau 2024 population estimate 8,344,032; officially the Dallas–Fort Worth–Arlington, TX metropolitan statistical area)
- [10] KERA News — "Arlington council renames entertainment district in bid to add the area to statewide network" (June 10, 2026; district includes AT&T Stadium, Globe Life Field, Esports Stadium Arlington, Choctaw Stadium, Texas Live!, the Arlington Museum of Art, and the National Medal of Honor Museum; hosting nine 2026 FIFA World Cup matches)
- [11] Texas Health Resources — "About Us" (612 E. Lamar Boulevard, Arlington, TX; a faith-based, nonprofit health system with more than 420 access points across North Texas)
- [12] Wikipedia — Arlington Assembly (General Motors plant opened 1954; currently assembles the Chevrolet Tahoe, Suburban, GMC Yukon, and Cadillac Escalade full-size SUVs; reached 13 million vehicles produced in 2024)
- [13] Johnson Development — Viridian, Arlington, TX (a 2,100-acre master-planned community with 228 acres of park space and 6 miles of trails; 3,498 homes sold to date)
- [14] CultureMap Fort Worth — "Downtown Arlington's 'crown jewel' designated one of Texas' great places" (April 2019; Texas chapter of the American Planning Association named Levitt Pavilion Arlington a 2019 "Great Places in Texas" Great Public Space; catalyzed UT Arlington's $300 million expansion into downtown Arlington)
- [15] Mapbox Directions API — driving route geometry for the I-30, I-20, and TX-360 corridors, pulled 2026-07-05
- [16] Wikipedia — Texas Health Resources (headquarters in Arlington, Texas; faith-based nonprofit health system)
Get Your Ad on Arlington Screens
Every screen in the Arlington market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Arlington ScreensMore for Arlington planners
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