DOOH Marketing
DOOH Advertising in Fort Worth, TX
Nielsen DMA #4 (Dallas-Fort Worth) · 3,264,490 TV homes. A live 30-mile plan around downtown Fort Worth reaches 9,952 active digital screens delivering 2.81 billion monthly impressions across Cowtown and the west side of the Metroplex.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
A screen at the gas pump on the way to work. Another above the checkout line at the grocery store. One more in the gym you hit after. None of them can be skipped, muted, or closed out of — that's digital out-of-home (DOOH), advertising placed on the real screens people pass while living their actual day, not scrolling a feed.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Zoom that platform into one market: here's exactly what's bookable in Fort Worth right now.
Why Fort Worth Matters
Twice a day, longhorns still walk down Exchange Avenue in the Fort Worth Stockyards, a 98-acre historic district that's been on the National Register of Historic Places since 1976[12] — the reason "Cowtown" still fits a city that crossed 1 million residents in 2024[4]. Fort Worth's own U.S. Census 2020 count was 918,915[3], and the newer Vintage 2024 estimate of 1,008,106 pushed it past Austin to become the 4th-largest city in Texas and the 11th-largest in the country[4] — inside a Dallas-Fort Worth metroplex of 7,637,387 people[5].
The corporate side is just as concrete: American Airlines is headquartered at 1 Skyview Drive, ranked 86th on the 2026 Fortune 500[7][8]; Bell Textron builds military and commercial rotorcraft here as a Textron Inc. subsidiary[9]; and BNSF Railway runs its freight network from Lou Menk Drive as a Berkshire Hathaway company[10]. Alcon's eye-care business started in Fort Worth in 1945 and still bases more than 4,500 employees here as its global divisional headquarters, even as its overall corporate HQ shifts to Geneva[11].
Getting around still means driving: 71.7% of workers commute alone by car, with a mean commute of 27.1 minutes[6] — long enough that gas-station, grocery, and office-lobby screens along that daily route carry repeated reach rather than a single glance, on top of the tourist and gameday crowds moving through the Stockyards, Sundance Square, and the roughly 13,000-student Texas Christian University campus[15] a few miles west of downtown.
Two events reset the calendar: the Fort Worth Stock Show and Rodeo, the country's oldest continuously running livestock show and rodeo, drew more than 1.27 million visitors across its January-February 2023 run[17], and the MAIN ST. Fort Worth Arts Festival fills the downtown streets each spring[18] — both concentrating weeks of dense, repeatable foot traffic around the same Stockyards and downtown screens.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Fort Worth plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Fort Worth plan[1] — the same corners you drive past on I-35W, I-30, and I-820. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Fort Worth plan on 2026-07-05[1], with every screen counted once. The plan carries 9,952 active digital screens delivering 2,805,447,596 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Rideshare / Taxi TV | 983 | 17,295,066 |
| Grocery | 961 | 550,082,019 |
| Casual Dining | 832 | 435,008,240 |
| Bars | 829 | 203,025,142 |
| Apartment Buildings | 801 | 112,732,364 |
| Doctor Offices | 795 | 19,812,910 |
| Convenience Stores | 776 | 73,355,292 |
| Gas Stations | 691 | 19,951,552 |
| Movie Theaters | 597 | 68,089,441 |
| Office Buildings | 502 | 91,535,480 |
| Airports | 322 | 144,047,392 |
| Gyms | 275 | 48,783,899 |
| Sports Venues | 248 | 47,490,896 |
| Urban Panels | 220 | 71,338,611 |
| Digital Billboards | 208 | 369,888,096 |
| Train Stations | 176 | 6,105,989 |
| QSR | 152 | 30,541,604 |
| Liquor Stores | 144 | 11,599,819 |
| Malls | 121 | 427,834,487 |
| Pharmacies | 104 | 3,687,784 |
| Recreational | 48 | 27,516,996 |
| Schools | 40 | 4,086,162 |
| Other venue types | 127 | 21,638,355 |
| Total | 9,952 | 2,805,447,596 |
Venue types are mutually exclusive and sum to the plan total. Resold programmatic inventory is excluded so each screen is counted once. Figures reflect the 30-mile radius around downtown Fort Worth within the 3,264,490-home Dallas-Fort Worth DMA.
Fort Worth Billboard Sizes & Creative Formats
These are the actual screen formats running in the live Fort Worth plan[1]. Each screen is counted once, against its primary creative dimension. Ship a 16:9 master and a 9:16 crop and you cover almost the entire market — no need to design a file per screen.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 7,190 |
| 1080×1920 | 9:16 | Portrait | 1,558 |
| 1400×400 | 7:2 | Landscape (banner strip) | 262 |
| 720×1280 | 9:16 | Portrait | 211 |
| 728×90 | 364:45 | Landscape (banner strip) | 106 |
| 1280×720 | 16:9 | Landscape | 79 |
8,967 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
8,175 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
4,686 screens
Support audio, concentrated in gas-station and rideshare TV venues.
Listed formats cover 9,406 of the plan's 9,952 screens (9,533 carry a dimension); the remaining formats are smaller or niche dimensions not broken out as their own row.
How Much Does DOOH Cost in Fort Worth?
You don't need a rate card or a six-figure budget to run out-of-home in Fort Worth. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a grocery-aisle display, an office-lobby screen, a movie-theater lobby, or a gas-pump screen. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Fort Worth screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Fort Worth screens?
Live on Fort Worth screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 9,952 screens, zoomed in on the Fort Worth landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around the Stockyards, Sundance Square, the Cultural District, Dickies Arena, TCU, and out to DFW Airport.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[21], then geofence every bookable screen within reach of that path: the billboards, office-building screens, grocery and convenience stores, and casual-dining spots a driver actually passes end to end.
Here are three of Fort Worth's major arteries — the north-south spine, the freeway into Arlington, and the loop that rings the city. Pick one to see the screens hugging it and the venue mix along the whole corridor, every dot a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-35W Fort Worth Spine (Denton, TX → Burleson, TX, 51.9 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Fort Worth plan [1] against Mapbox driving geometry [21], counting each screen within the listed buffer of the route.
Screen Formats Active in Fort Worth
Real photos of the screen formats running in the Fort Worth plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Fort Worth Stockyards[12]
The 98-acre historic district that made Fort Worth "Cowtown" — listed on the National Register of Historic Places since 1976, still running a twice-daily cattle drive down Exchange Avenue. Western-wear shops, saloons, and rodeo arenas draw a steady tourist crowd that peaks on weekend nights.
Sundance Square[13]
A 35-block downtown district of restored early-1900s buildings, restaurants, and performance venues built around Bass Performance Hall — the daytime office crowd and nighttime bar-and-dinner crowd overlap here more than anywhere else in the city.
Cultural District[14]
A few miles west of downtown, three architecturally significant museums sit within walking distance of each other — the Kimbell Art Museum, the Amon Carter Museum of American Art, and the Modern Art Museum of Fort Worth — alongside the Will Rogers Memorial Center and Dickies Arena.
Near Southside / Magnolia Avenue[20]
A once-neglected medical-district edge that the American Planning Association recognized in its Great Places in America program — now a walkable strip of locally owned restaurants, bars, and agencies just south of downtown.
Suggested Campaigns for This Market
Grocery / CPG drive-to-store
Grocery, convenience-store, and gas-station screens across the daily commute grid — the single largest slice of this plan, spread across Fort Worth's freeway corridors and neighborhood retail centers.
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Corporate & recruiting reach
Office-building and apartment-lobby screens geofenced around downtown and the west-side corporate campuses behind Fort Worth's aerospace, rail, and eye-care employers.
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Stockyards & gameday surround
Bar, casual-dining, and sports-venue screens geofenced around the Stockyards, Dickies Arena, and Amon G. Carter Stadium on rodeo nights and TCU football Saturdays.
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Sports & Entertainment Footprints
Dickies Arena[19]
A 14,000-seat concert arena inside the Will Rogers Memorial Center, opened in 2019 and now the year-round home of the Fort Worth Stock Show and Rodeo.
Amon G. Carter Stadium[16]
The 47,000-seat home of TCU Horned Frogs football on the university's campus, expanded to its current capacity in 2019.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Fort Worth. Different brands and markets — same platform, same playbook.
+26%
Sales Lift
Drive Sales
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
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9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
Frequently Asked Questions About Fort Worth DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — grocery-aisle screens, office-lobby displays, gas-pump screens, bars, gyms, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Fort Worth?
Fort Worth DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Fort Worth?
The live 30-mile Fort Worth plan carries 9,952 active digital screens across venue types including rideshare and taxi TV, grocery, casual dining, bars, apartment buildings, doctor's offices, and convenience stores.
How many people can a Fort Worth DOOH campaign reach?
The current Fort Worth plan delivers roughly 2.81 billion monthly impressions across the west side of the Metroplex, which sits in Nielsen DMA #4 (Dallas-Fort Worth) with 3,264,490 TV homes.
How fast can a Fort Worth DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Texas Markets
Plan a Fort Worth Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code YOFa2ouYjsw), 30-mile radius around downtown Fort Worth, de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Dallas-Fort Worth #4, 3,264,490 TV homes)
- [3] Wikipedia — Fort Worth, Texas (2020 U.S. Census population 918,915; nicknames "Cowtown" and "Panther City"; Fort Worth Stockyards; Cultural District; Sundance Square; Texas Christian University; American Airlines, Bell Textron, and BNSF Railway headquartered in Fort Worth)
- [4] NBC 5 Dallas-Fort Worth — "Fort Worth's population surpasses 1 million residents, according to new census report" (U.S. Census Bureau Vintage 2024 population estimate of 1,008,106; Fort Worth crossed the 1-million threshold between 2023 and 2024, surpassing Austin as the 4th-largest city in Texas and ranking 11th-most-populous in the U.S.)
- [5] Wikipedia — Dallas–Fort Worth metroplex (2020 U.S. Census population 7,637,387; 4th-largest metropolitan area in the United States)
- [6] Data USA — Fort Worth, TX (U.S. Census ACS commute data: drove alone 71.7%, worked at home 14%, carpooled 10.6%, mean commute 27.1 minutes)
- [7] Wikipedia — American Airlines (headquartered at 1 Skyview Drive, Fort Worth, TX 76155; removed from the S&P 500 index in September 2024 and placed into the S&P MidCap 400)
- [8] 50pros.com — Fortune 500 (2026) full list (American Airlines Group #86, $54.6B revenue, headquartered Fort Worth, TX)
- [9] Wikipedia — Bell Textron (aerospace/defense manufacturer headquartered in Fort Worth, Texas; a wholly owned subsidiary of Textron Inc.)
- [10] Wikipedia — BNSF Railway (headquartered at 2650 Lou Menk Drive, Fort Worth, TX 76131; a wholly owned subsidiary of Berkshire Hathaway Inc. since February 2010)
- [11] Fort Worth Business Press — "Fort Worth to remain a major hub as Alcon's global headquarters to shift to Switzerland" (Alcon's current global divisional headquarters in Fort Worth will remain a major operational, commercial, and innovation hub with more than 4,500 Fort Worth associates, even as the company's overall global headquarters relocates to Geneva)
- [12] Wikipedia — Fort Worth Stockyards (a 98-acre portion listed on the National Register of Historic Places in 1976; twice-daily cattle drive re-enactment; sold roughly a million cattle a year at its 1907 peak)
- [13] Wikipedia — Sundance Square (a 35-block commercial, residential, entertainment, and retail district in downtown Fort Worth)
- [14] Wikipedia — Kimbell Art Museum (opened October 1972; designed by architect Louis I. Kahn; located in Fort Worth's Cultural District alongside the Amon Carter Museum of American Art and the Modern Art Museum of Fort Worth)
- [15] Wikipedia — Texas Christian University (fall 2025 enrollment of 12,980 students; campus approximately 4 miles from downtown Fort Worth)
- [16] Wikipedia — Amon G. Carter Stadium (47,000-seat capacity since a 2019 expansion; on the TCU campus at 2850 Stadium Drive; home of TCU Horned Frogs football in the Big 12 Conference)
- [17] Wikipedia — Fort Worth Stock Show and Rodeo (the oldest continuously running livestock show and rodeo, founded 1896; set an attendance record of more than 1.27 million visitors in 2023)
- [18] MAIN ST. Fort Worth Arts Festival — Festival History (the first 1986 festival was a three-day event with 140 artists and roughly 80,000 attendees; has since grown into what the festival's own history page calls "the biggest and best-attended event of its kind in the Southwest")
- [19] Wikipedia — Dickies Arena (14,000-seat capacity for concerts; opened 2019; part of the Will Rogers Memorial Center at 1911 Montgomery Street)
- [20] American Planning Association — Great Places in America: Streets (2018), West Magnolia Avenue, Near Southside, Fort Worth
- [21] Mapbox Directions API — driving route geometry for the I-35W, I-30, and I-820 corridors, pulled 2026-07-05
Get Your Ad on Fort Worth Screens
Every screen in the Fort Worth market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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