DOOH Marketing
DOOH Advertising in Denton, TX
Nielsen DMA #4 (Dallas-Fort Worth) · 3,264,490 TV homes. A live 30-mile plan around downtown Denton reaches 8,824 active digital screens delivering 2.64 billion monthly impressions across the college town anchoring the north end of the Metroplex.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Interstate 35 splits into I-35E and I-35W right at Denton, and the city keeps its own rhythm on either side of that fork — two university campuses, a downtown square older than the interstate, and a fairground that fills up every August. It doesn't run on Dallas's clock or Fort Worth's. Digital out-of-home (DOOH) is how a brand shows up on Denton's clock: advertising on the actual screens people pass at the gas pump, the dining-hall line, or the apartment lobby — screens nobody can skip, mute, or scroll past.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform, or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable in Denton right now.
Why Denton Matters
Denton is a college town first. The University of North Texas enrolled 46,180 students in fall 2024, making it the fourth-largest university in the state[11], and Texas Woman's University — founded in 1901 and home to the largest nursing doctoral program in the world[12] — adds another 15,472 students across its campuses[12]. That's roughly 60,000 students layered on top of a city whose 2020 Census population of 139,869 made it the 20th-largest in Texas[3], and whose 2024 estimate had climbed to 164,096[3] — inside a Dallas-Fort Worth metroplex of 7,637,387 people[4].
The music runs deeper than the enrollment numbers suggest: UNT's College of Music says it was first in the world to offer a degree in jazz studies, and its One O'Clock Lab Band has picked up seven Grammy nominations[11]. Alumni and Denton natives connected to that scene include Norah Jones, Roy Orbison, Don Henley, and Meat Loaf[13] — enough that Paste Magazine named Denton's music scene the best in the nation in 2008[3].
On the employer side, Peterbilt has been headquartered in Denton since 1993 — a division of Bellevue, Washington-based PACCAR (Nasdaq: PCAR, S&P 500) — running its Class 8 truck manufacturing plant here with roughly 2,000 employees[6][7]. UNT itself is the city's single largest employer at about 5,100 people, ahead of Denton ISD's 4,417[3].
Most people still drive to get around — 66.8% commute alone by car, with a mean commute of just 23.7 minutes[5] — and two events reset the calendar every year: the North Texas State Fair & Rodeo draws more than 150,000 people over its nine-day August run[3], and the Denton Arts and Jazz Festival pulls in over 200,000 to Quakertown Park every October[10], both stacking dense, repeatable foot traffic on top of the daily university and commuter grid.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Denton plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Denton plan[1] — the same corners you drive past on I-35E, I-35W, and US-380. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Denton plan on 2026-07-05[1], with every screen counted once. The plan carries 8,824 active digital screens delivering 2,635,537,172 monthly impressions across the market.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Apartment Buildings | 1,033 | 149,824,895 |
| Doctor Offices | 899 | 26,416,967 |
| Grocery | 873 | 542,048,265 |
| Rideshare / Taxi TV | 775 | 2,631,565 |
| Casual Dining | 722 | 353,597,646 |
| Office Buildings | 550 | 104,213,122 |
| Gas Stations | 535 | 21,043,494 |
| Movie Theaters | 509 | 125,901,984 |
| Bars | 480 | 120,536,184 |
| Convenience Stores | 472 | 51,573,259 |
| Airports | 288 | 132,565,601 |
| Gyms | 257 | 40,295,826 |
| Sports Venues | 256 | 55,280,117 |
| Train Stations | 186 | 5,010,700 |
| Urban Panels | 184 | 51,073,557 |
| QSR | 151 | 25,443,054 |
| Digital Billboards | 135 | 345,173,400 |
| Pharmacies | 104 | 2,419,185 |
| Malls | 101 | 418,533,158 |
| Liquor Stores | 95 | 6,067,435 |
| Recreational | 50 | 30,671,150 |
| Schools | 22 | 2,454,416 |
| Other venue types | 147 | 22,762,192 |
| Total | 8,824 | 2,635,537,172 |
Venue types are mutually exclusive and sum to the plan total. Resold programmatic inventory is excluded so each screen is counted once. Figures reflect the 30-mile radius around downtown Denton within the 3,264,490-home Dallas-Fort Worth DMA.
Denton Billboard Sizes & Creative Formats
These are the actual screen formats running in the live Denton plan[1]. Each screen is counted once, against its primary creative dimension. Ship a 16:9 master and a 9:16 crop and you cover almost the entire market — no need to design a file per screen.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 6,290 |
| 1080×1920 | 9:16 | Portrait | 1,539 |
| 720×1280 | 9:16 | Portrait | 209 |
| 1400×400 | 7:2 | Landscape (banner strip) | 149 |
| 728×90 | 364:45 | Landscape (banner strip) | 101 |
| 1280×720 | 16:9 | Landscape | 73 |
7,941 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
7,337 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
4,309 screens
Support audio, concentrated in gas-station and rideshare TV venues.
Listed formats cover 8,361 of the plan's 8,824 screens (8,465 carry a dimension); the remaining formats are smaller or niche dimensions not broken out as their own row.
How Much Does DOOH Cost in Denton?
You don't need a rate card or a six-figure budget to run out-of-home in Denton. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on an apartment-lobby display, a grocery-aisle screen, a movie-theater lobby, or a gas-pump screen. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the market. Scale up or down, semester by semester or event by event, anytime.
Start at $50/day
Enough to put a real message on Denton screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Denton screens?
Live on Denton screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 8,824 screens, zoomed in on the Denton landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around the courthouse square, UNT, TWU, Quakertown Park, the North Texas Fairgrounds, and the Golden Triangle retail corridor.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a delivery corridor — and we trace it with the Mapbox routing engine[14], then geofence every bookable screen within reach of that path: the billboards, apartment and office screens, grocery and convenience stores, and casual-dining spots a driver actually passes end to end.
Denton is where I-35 forks in two, so we traced both legs plus the east-west spine that runs straight through downtown on US-380. Pick one to see the screens hugging it and the venue mix along the whole corridor, every dot a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-35E North-South Spine (Denton, TX → Carrollton, TX, 24.7 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Denton plan [1] against Mapbox driving geometry [14], counting each screen within the listed buffer of the route.
Screen Formats Active in Denton
Real photos of the screen formats running in the Denton plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Historic Denton Square[3]
The Denton County Courthouse-on-the-Square anchors downtown — restored for the 1986 Texas Sesquicentennial and listed on the National Register of Historic Places. Boutiques, antique shops, and live-music venues ring the square, and it's the walkable center of gravity for both universities.
University District (UNT & Fry Street)[11]
The blocks around the University of North Texas campus have carried Denton's independent music scene for decades — the same College of Music that says it was first in the world to offer a jazz studies degree still feeds bars, coffee shops, and venues just off campus.
Golden Triangle Corridor[8]
Where Loop 288 crosses Interstate 35E, an enclosed regional mall anchors a retail strip that's grown up around the interchange — the commercial gateway most drivers hit coming into Denton from the south.
Rayzor Ranch[9]
A 400-acre master-planned mixed-use development at I-35E and US-380, built out since 2008 with big-box retail, medical offices, and apartments a short drive from both university campuses.
Suggested Campaigns for This Market
Student & young-adult reach
Apartment-building, bar, and casual-dining screens geofenced around UNT, TWU, and the Fry Street/downtown-square nightlife strip — the densest concentration of 18-to-24-year-olds anywhere in the plan.
Build this plan →
Corporate & recruiting reach
Office-building and doctor-office screens geofenced around Denton's medical district and the Peterbilt manufacturing campus, reaching the daytime workforce behind the city's largest employers.
Build this plan →
Fair & festival surge
Sports-venue, bar, and casual-dining screens geofenced around the North Texas Fairgrounds every August and Quakertown Park every October, catching the crowds both events draw downtown.
Build this plan →
Sports & Entertainment Footprints
North Texas Fairgrounds[3]
Home of the North Texas State Fair & Rodeo every August, drawing more than 150,000 visitors over nine days to north Denton.
Golden Triangle Mall[8]
An enclosed regional mall at the Loop 288/I-35E interchange with roughly 765,000 square feet of leasable retail and entertainment space.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Denton. Different brands and markets — same platform, same playbook.
+51%
Awareness Lift
Education — Higher Education
Read case study →
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+6.51%
Store Visitation Lift
Retail — Store Remodel Campaign
Read case study →
Frequently Asked Questions About Denton DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — grocery-aisle screens, office-lobby displays, gas-pump screens, bars, gyms, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Denton?
Denton DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the market rather than access to different inventory.
What types of screens can I book in Denton?
The live 30-mile Denton plan carries 8,824 active digital screens across venue types including apartment buildings, doctor's offices, grocery stores, rideshare and taxi TV, casual dining, and office buildings.
How many people can a Denton DOOH campaign reach?
The current Denton plan delivers roughly 2.64 billion monthly impressions across the northern Metroplex, which sits in Nielsen DMA #4 (Dallas-Fort Worth) with 3,264,490 TV homes.
How fast can a Denton DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Texas Markets
Plan a Denton Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code F3ZI38WsFLk), 30-mile radius around downtown Denton, de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Dallas-Fort Worth #4, 3,264,490 TV homes)
- [3] Wikipedia — Denton, Texas (2020 U.S. Census population 139,869, 20th-most-populous city in Texas; 2024 population estimate 164,096; Denton County Courthouse-on-the-Square restored for the 1986 Texas Sesquicentennial and listed on the National Register of Historic Places; top-employers table: University of North Texas 5,100 employees, Denton Independent School District 4,417, Peterbilt Motors 2,000; Peterbilt headquartered in Denton; North Texas State Fair and Rodeo brings in over 150,000 people during its nine-day run; Paste Magazine named Denton's music scene the best in the nation in 2008; the Texas Legislature designated Denton the official Halloween Capital of Texas)
- [4] Wikipedia — Dallas–Fort Worth metroplex (2020 U.S. Census population 7,637,387; 4th-largest metropolitan area in the United States)
- [5] Data USA — Denton, TX (U.S. Census ACS commute data: drove alone 66.8%, worked at home 14.3%, carpooled 11.5%, mean commute 23.7 minutes)
- [6] Wikipedia — Peterbilt (headquartered in Denton, Texas; corporate and engineering headquarters consolidated into the Denton facility by the end of 1992, alongside its Class 8 truck manufacturing plant opened in 1980; has operated as a division of PACCAR since 1960)
- [7] Wikipedia — PACCAR (headquartered in Bellevue, Washington; trades on the Nasdaq under ticker PCAR; a component of the S&P 500)
- [8] Wikipedia — Golden Triangle Mall (enclosed shopping mall at the intersection of Loop 288 and Interstate 35E in Denton, Texas; 764,719 square feet of leasable floor area)
- [9] Denton Record-Chronicle — "Expectations diminished: Rayzor Ranch has undergone many changes since its inception in 2006" (a 400-acre master-planned mixed-use development at I-35E and US-380, valued at roughly $850 million)
- [10] Wikipedia — Denton Arts and Jazz Festival (over 200,000 attendees each year; seven stages, 2,300 artists, and 250+ arts and crafts booths; held the first weekend of October at Quakertown Park)
- [11] Wikipedia — University of North Texas (fall 2024 enrollment of 46,180, the fourth-largest university in Texas; College of Music dates to the university's 1890 founding and says it was first in the world to offer a degree in jazz studies; One O'Clock Lab Band has been nominated for seven Grammy Awards)
- [12] Wikipedia — Texas Woman's University (established 1901; total enrollment of 15,472 across all campuses; College of Nursing doctoral program is the fifth-oldest in the United States and the largest in the world)
- [13] Wikipedia — List of musicians from Denton, Texas (notable musicians associated with the city and the University of North Texas College of Music include Norah Jones, Roy Orbison, Don Henley, Meat Loaf, Midlake, and Bowling for Soup)
- [14] Mapbox Directions API — driving route geometry for the I-35E, I-35W, and US-380 corridors, pulled 2026-07-05
Get Your Ad on Denton Screens
Every screen in the Denton market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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