DOOH Marketing
DOOH Advertising in Memphis, TN
Nielsen DMA #51 · 666,300 TV homes. A live 30-mile plan around downtown Memphis reaches 2,861 active digital screens delivering 278.4 million monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Drive the Hernando de Soto Bridge into downtown Memphis at rush hour and you've crossed a state line without noticing — Arkansas plates merge next to Tennessee ones, and twenty minutes south the same commute crosses into Mississippi. A real Memphis media plan has to follow people across all three states, not stop at a city-limits sign. That's the whole idea behind digital out-of-home (DOOH): put your message on the screens fixed in the places people actually pass — the gas pump, the grocery-store screen, the office lobby, the roadside digital billboard — no matter which side of the river they started their trip on.
Goldfish Ads is the platform behind it. Log in once and you can search live inventory across 100+ US markets, filter to any of 35+ venue types, and have a campaign built and running the same day — no rate card, no insertion-order paperwork, none of the weeks a traditional out-of-home buy usually takes. Prefer to hand it off? Our team will plan, launch, and optimize the whole thing for you. Either path, every impression gets measured so you know what the spend actually did.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Memphis right now.
Why Memphis Matters
Memphis is the 28th-most populous city in the country, with 633,104 residents inside the city limits and 1,389,905 across a metro that spans Tennessee, Mississippi, and Arkansas — the 41st-largest in the U.S.[3][4]. The economy runs on logistics: FedEx, an S&P 500 company ranked among the top 50 on the 2026 Fortune 500, is headquartered here and runs its Superhub at the airport — 940 acres, 13,000 team members, and enough capacity to sort 484,000 packages an hour[6][7][8]. AutoZone has run its S&P 500 headquarters from downtown since 1995[9], First Horizon keeps its S&P 400 headquarters here too[10], and Rentokil Terminix and Frontdoor (the publicly traded parent of American Home Shield) both call Memphis home[13][14]. International Paper, an S&P 500 company headquartered downtown, is mid-transition: it announced on January 29, 2026 that it's splitting into two public companies, and the North American entity — keeping the International Paper name and current leadership — stays headquartered right here, while a new EMEA Packaging company spins off separately over the next year or so[11][12].
On an ordinary weekday, 76.2% of workers drive alone — well above the national norm — with a mean commute of just 21.1 minutes and only 9.17% working from home[5]. That's a market built almost entirely around the daily drive, which is exactly where roadside billboards, gas-pump screens, and drive-thru convenience stores do their heaviest lifting.
Then May flips the calendar: Memphis in May has run every year since 1977, and its Beale Street Music Festival typically pulls more than 100,000 people to Tom Lee Park over a single weekend, while the World Championship Barbecue Cooking Contest now draws more than 250 teams and an estimated 100,000 more[25]. A few months later, the Cooper-Young Festival packs over 130,000 people onto a few Midtown blocks in a single Saturday[26] — two very different crowds, both real spikes in foot traffic a plan can be built around.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Memphis plan[1], which reaches across the Mississippi River into West Memphis, Arkansas and south into Southaven, Mississippi. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Memphis plan[1] — the same corners you drive past on I-40, I-55, and I-269. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Memphis plan on 2026-07-04[1], with every screen counted once. The plan carries 2,861 active digital screens delivering 278,440,133 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Movie Theaters | 653 | 10,097,887 |
| Gas Stations | 405 | 4,530,687 |
| Doctor Offices | 337 | 3,432,379 |
| Grocery | 318 | 66,656,458 |
| Rideshare / Taxi TV | 226 | 8,138,396 |
| Convenience Stores | 213 | 8,082,978 |
| Office Buildings | 174 | 11,037,762 |
| Casual Dining | 99 | 26,339,473 |
| Sports Venues | 87 | 9,551,056 |
| Bars | 76 | 11,123,999 |
| Digital Billboards | 64 | 87,551,096 |
| Gyms | 49 | 3,157,380 |
| Apartment Buildings | 39 | 958,853 |
| Liquor Stores | 29 | 954,658 |
| Malls | 18 | 12,505,354 |
| Other venue types | 74 | 14,321,717 |
| Total | 2,861 | 278,440,133 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Memphis within the 666,300-home DMA.
Memphis Billboard Sizes & Creative Formats
These are the actual creative dimensions accepted across the live Memphis plan[1]. A single screen can accept more than one aspect ratio — a 16:9 landscape master plus a 9:16 portrait crop for gas-pump or convenience-store units, for example — so the counts below are format instances, not unique screens. The market is dominated by 16:9 landscape, with a smaller block of 9:16 portrait and a wide-format row built for digital billboards.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 4,269 |
| 1080×1920 | 9:16 | Portrait | 494 |
| 1024×768 | 4:3 | Landscape | 288 |
| 1280×720 | 16:9 | Landscape | 161 |
| 1024×555 | 1.85:1 | Landscape (wide-format digital billboard) | 142 |
| 1400×400 | 3.5:1 | Landscape (spectacular) | 127 |
2,298 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,757 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
1,605 screens
Support audio, concentrated in bar, gas-station, and point-of-care venues.
Ship a 16:9 and a 9:16 master and you cover nearly the entire Memphis market.
How Much Does DOOH Cost in Memphis?
You don't need a barbecue-contest-sized marketing budget to put a message in front of Memphis. Campaigns start for as little as $50 a day, with no long-term commitment attached — launch, pause, and adjust on your own schedule.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions): a bar on Beale Street, a downtown office lobby, or a gas station off I-55, all the same price. A bigger budget simply buys more impressions across the metro, never access to a different tier of inventory. Scale up around Memphis in May or the Cooper-Young Festival, and scale back down whenever you want.
Start at $50/day
Enough to put a real message on Memphis screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Memphis screens?
Live on Memphis screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 2,861 screens, zoomed in on the Memphis landmarks you actually walk or drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Graceland, Elvis Presley's home since it opened to the public in 1982[18], the blues clubs of Beale Street[17], Sun Studio where Elvis and Johnny Cash first recorded[19], the National Civil Rights Museum at the former Lorraine Motel[20], FedExForum[21], Bass Pro Shops at the Pyramid[23], and out to MEM, which handled 4,751,026 passengers in 2025[24].
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
A radius treats every screen inside the circle the same. A route is different: hand us a real drive — a highway, a daily commute, a delivery loop — and Goldfish traces it with the Mapbox routing engine[27], then geofences every bookable screen within reach of that exact path, end to end — even when that path crosses a state line.
Memphis gives us three real examples: I-40 running east-west across the Hernando de Soto Bridge from West Memphis, Arkansas; I-55 crossing the state line from Hernando, Mississippi north through downtown; and I-269, the newer outer bypass arcing from Millington down to Collierville. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-40 East-West Spine (West Memphis, AR → Lakeland, TN, 31 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Memphis plan [1] against Mapbox driving geometry [27], counting each screen within the listed buffer of the route.
Screen Formats Active in Memphis
Real photos of the screen formats running in the Memphis plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
South Main Historic Arts District[15]
A walkable downtown gallery-and-trolley district built around museums, live music, and monthly art walks — a compact, foot-traffic-dense pocket a few blocks south of Beale Street.
Beale Street Entertainment District[17]
The city's historic blues corridor, declared the "Home of the Blues" by an act of Congress in 1977 — clubs, restaurants, and museums packed along roughly a mile and a half of downtown, drawing round-the-clock foot traffic.
Cooper-Young[16]
A Midtown historic district built around the Cooper Street/Young Avenue intersection, named one of the American Planning Association's 10 Great Neighborhoods in the U.S. in 2012 — an eclectic strip of restaurants, bars, and independent shops.
Overton Square[15]
Midtown's performing-arts district next to Overton Park and the Memphis Zoo — theaters, live music, and dining concentrated on Cooper Street, drawing an evening and weekend crowd distinct from downtown.
Broad Avenue Arts District[15]
A Midtown corridor of galleries, studios, and restaurants along the Hampline bicycle path — a smaller, design-forward pocket a short drive north of Overton Square.
Suggested Campaigns for This Market
Logistics & corporate workforce reach
Office-building and doctor-office screens across the downtown corridor anchored by FedEx, AutoZone, First Horizon, and International Paper, reaching Memphis's daytime corporate and logistics workforce.
Build this plan →
Beale Street & downtown tourism reach
Bar, casual-dining, and rideshare screens concentrated on Beale Street and South Main, reaching the visitor crowd moving through downtown's live-music and museum district day and night.
Build this plan →
Festival-week event surround
Digital-billboard, casual-dining, and sports-venue screens geofenced downtown and in Midtown for Memphis in May and the Cooper-Young Festival, when foot traffic spikes well above an ordinary week.
Build this plan →
Sports & Entertainment Footprints
FedExForum[21]
A 16,667-seat downtown arena on Beale Street, home to the NBA's Memphis Grizzlies and University of Memphis basketball since opening in 2004.
AutoZone Park[22]
A 10,000-seat downtown ballpark on Union Avenue, home of the Memphis Redbirds — the Triple-A affiliate of the St. Louis Cardinals — since 2000.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Memphis. Different brands and markets — same platform, same playbook.
✓
Incremental Dealership Visits
Automotive — Truck Campaign
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
+33%
Dine-In Traffic Lift
Restaurants
Read case study →
Frequently Asked Questions About Memphis DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump displays, grocery-store screens, office lobbies, bar TVs, and downtown digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Memphis?
Memphis DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Memphis?
The live 30-mile Memphis plan carries 2,861 active digital screens across venue types including movie theaters, gas stations, doctor's offices, grocery stores, office buildings, casual dining, and downtown digital billboards.
How many people can a Memphis DOOH campaign reach?
The current Memphis plan delivers roughly 278.4 million monthly impressions across the metro, which sits in Nielsen DMA #51 with 666,300 TV homes.
How fast can a Memphis DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Tennessee Markets
Plan a Memphis Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code AmB9Dxcf324), 30-mile radius around downtown Memphis, de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-04
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Memphis, TN #51, 666,300 TV homes — verified via direct raw fetch, not summarized)
- [3] Wikipedia — Memphis, Tennessee (2020 U.S. Census population 633,104; ranked 28th-most-populous city in the United States, 2nd in Tennessee)
- [4] Wikipedia — Memphis metropolitan area (2020 U.S. Census population 1,389,905; 41st-largest metropolitan statistical area in the U.S.; spans counties in Tennessee, Mississippi, and Arkansas)
- [5] Data USA — Memphis, TN (U.S. Census ACS commute data: drove alone 76.2%, carpooled 10.4%, worked at home 9.17%, mean commute 21.1 minutes)
- [6] Wikipedia — FedEx (headquartered at 942 South Shady Grove Road, Memphis, Tennessee; S&P 500 component)
- [7] FedEx Newsroom — "FedEx Again Ranks in the Top 50 of Fortune 500" (2026 Fortune 500 list)
- [8] FedEx Newsroom — "FedEx Unveils New Automated Sorting Facility at Memphis World Hub" (the Superhub at Memphis International Airport spans 940 acres with 171 aircraft gates and 84 miles of conveyor belt, 13,000 team members, capable of sorting 484,000 packages per hour)
- [9] Wikipedia — AutoZone (headquartered at the J.R. Hyde, III Store Support Center in downtown Memphis since October 1995; S&P 500 component; debuted on the Fortune 500 list in 1999)
- [10] Wikipedia — First Horizon (headquartered in Memphis, Tennessee; S&P 400 component)
- [11] Wikipedia — International Paper (headquartered in Memphis, Tennessee, at Tower I, 6400 Poplar Avenue; S&P 500 component)
- [12] International Paper Newsroom — "IP To Create Two Independent Public Companies" (January 29, 2026): International Paper will comprise its current North American business with current leadership in place (Andy Silvernail, Chairman and CEO), while a new, separately listed EMEA Packaging company is created from the EMEA operations; separation expected to complete in 12-15 months
- [13] PR Newswire — "Rentokil Terminix Opens State-of-the-Art North American Innovation Center": "Headquartered in Memphis, Tenn., the company is part of Rentokil Initial plc (NYSE: RTO)"
- [14] Wikipedia — American Home Shield (headquartered in Memphis, Tennessee; spun off from ServiceMaster in 2018 as the publicly traded Frontdoor, Inc., NASDAQ: FTDR; serves over 2 million customers across 49 states and D.C.)
- [15] Memphis Travel (memphistravel.com) — Neighborhoods guide (Downtown, Beale Street, South Main Historic Arts District, Midtown, Overton Square, Broad Avenue Arts District, Cooper-Young)
- [16] Wikipedia — Cooper-Young, Memphis (Midtown historic district named for the Cooper Street/Young Avenue intersection; listed on the American Planning Association's 10 Great Neighborhoods in the U.S. in 2012; hosts the annual Cooper-Young Festival)
- [17] Wikipedia — Beale Street (runs approximately 1.8 miles from the Mississippi River to East Street; declared the "Home of the Blues" by an act of Congress on December 15, 1977; added to the National Register of Historic Places October 15, 1966)
- [18] Wikipedia — Graceland (3764 Elvis Presley Boulevard, Memphis; opened to the public June 7, 1982; as of 2024 receives around 600,000 visitors annually; designated a National Historic Landmark March 27, 2006)
- [19] Wikipedia — Sun Studio (706 Union Avenue, Memphis; opened January 3, 1950 by Sam Phillips as the Memphis Recording Service; recorded Elvis Presley, Johnny Cash, Carl Perkins, B.B. King, and Howlin' Wolf; designated a National Historic Landmark July 31, 2003)
- [20] Wikipedia — National Civil Rights Museum (450 Mulberry Street, Memphis, at the former Lorraine Motel where Martin Luther King Jr. was assassinated April 4, 1968; the museum officially opened to the public September 28, 1991)
- [21] Wikipedia — FedExForum (191 Beale Street, Memphis; 16,667-seat capacity for basketball, up to 18,119 for concerts; opened September 6, 2004; home of the NBA's Memphis Grizzlies and University of Memphis men's basketball)
- [22] Wikipedia — AutoZone Park (200 Union Avenue, downtown Memphis; 10,000-seat capacity since 2015; opened 2000; home of the Memphis Redbirds, the Triple-A affiliate of the St. Louis Cardinals)
- [23] Wikipedia — Memphis Pyramid (built in 1991 as a 20,142-seat arena; 321 feet, about 32 stories tall; reopened April 29, 2015 as a Bass Pro Shops megastore with the tallest freestanding elevator in America rising to The Lookout observation deck)
- [24] Wikipedia — Memphis International Airport (served 4,751,026 passengers in 2025; home to the FedEx Express Superhub, capable of sorting 484,000 shipments per hour; the airport was the world's busiest cargo airport from 1992 to 2009)
- [25] Wikipedia — Memphis in May (month-long international festival established in 1977; the Beale Street Music Festival at Tom Lee Park is the only program held every year since 1977 and typically hosts over 100,000 people across the weekend; the World Championship Barbecue Cooking Contest, started in 1978, now draws more than 250 teams and an estimated 100,000 attendees)
- [26] Cooper-Young Business Association (cooperyoung.com) — The Cooper-Young Festival ("Over 130,000 people stroll Cooper Street and Young Avenue each year"; CYBA established 1899)
- [27] Mapbox Directions API — driving route geometry for the I-40, I-55, and I-269 corridors, pulled 2026-07-04
Get Your Ad on Memphis Screens
Every screen in the Memphis market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Memphis Screens