DOOH Marketing
DOOH Advertising in Knoxville, TN
Nielsen DMA #60 · 584,100 TV homes. A live 30-mile plan around downtown Knoxville carries 1,995 active digital screens delivering 318 million monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Pull into a Pilot on the interstate, grab a cart at the grocery store, sit down at a bar downtown — each one probably has a screen running an ad right now. That's digital out-of-home (DOOH): real screens in the real places people already spend their day, in a format nobody can skip, mute, or scroll past.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Knoxville right now.
Why Knoxville Matters
Three very different large employers call Knoxville home, and none of them is the university. The Tennessee Valley Authority — the federally-owned utility that ranks as the sixth-largest power supplier and largest public utility in the country — runs its twin-tower headquarters right downtown[5]. A few miles away, Pilot Company, the travel-center and convenience-store operator, and Regal, the Cineworld-owned movie-theater chain, are both headquartered in the city as well[6][7]. Add Covenant Health, the area's largest employer with more than 11,000 caregivers and staff[8], and you get a workforce full of daily commuters who aren't tied to a campus calendar.
The University of Tennessee's flagship campus sits right downtown[3], and its stadium is the real center of gravity: Neyland Stadium seats 101,915[10], and Thompson-Boling Arena down the street holds another 21,678 for Vols and Lady Vols basketball[11] — both turning entire neighborhoods into a captive audience several nights a year. Inside city limits, Knoxville counts roughly 190,740 residents, with the surrounding metro closer to 957,608[3], and getting between the two is almost always a car trip: 73.1% of workers drive alone, with a fairly short 20.2-minute average commute[4].
Every March, the Big Ears Festival takes over downtown venues with an avant-garde music lineup that draws experimental-music fans from around the country[12], and the city has increasingly leaned into its role as the gateway to Great Smoky Mountains National Park[3] for travelers passing through on I-40. Just up the road in Oak Ridge, Oak Ridge National Laboratory — the largest science and energy national lab in the whole Department of Energy system — employs roughly 5,700 people[9]: a regional research anchor close enough to put its commuters on Knoxville's own screens, without us claiming it as an in-city employer.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Knoxville plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Knoxville plan[1] — the same corners you drive past on I-40, I-75, and Kingston Pike. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Knoxville plan on 2026-07-05[1], with every screen counted once. The plan carries 1,995 active digital screens delivering 317,957,369 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Gas Stations | 384 | 15,321,271 |
| Grocery | 339 | 71,377,298 |
| Doctor Offices | 268 | 7,213,003 |
| Office Buildings | 190 | 13,453,517 |
| Bars | 123 | 21,369,026 |
| Convenience Stores | 116 | 10,682,165 |
| Sports Venues | 98 | 15,445,731 |
| Casual Dining | 94 | 37,917,767 |
| Rideshare / Taxi TV | 67 | 48,712 |
| Gyms | 64 | 9,159,650 |
| Movie Theaters | 60 | 5,936,899 |
| Pharmacies | 52 | 4,766,964 |
| Apartment Buildings | 32 | 1,956,791 |
| QSR | 26 | 3,802,212 |
| Malls | 21 | 83,637,125 |
| Digital Billboards | 19 | 9,097,985 |
| Recreational Venues | 15 | 5,332,150 |
| Other venue types | 27 | 1,439,103 |
| Total | 1,995 | 317,957,369 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Knoxville within the 584,100-home DMA.
Knoxville Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Knoxville plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with a meaningful block of 9:16 portrait for gas-pump, elevator, and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 1,403 |
| 1080×1920 | 9:16 | Portrait | 233 |
| 1280×720 | 16:9 | Landscape | 126 |
| 728×90 | 364:45 | Landscape (banner strip) | 17 |
| 970×90 | 97:9 | Landscape (banner strip) | 14 |
| 1400×400 | 7:2 | Landscape (spectacular) | 13 |
1,668 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,667 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
969 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,806 of the 1,995 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Knoxville?
You don't need a rate card or a six-figure budget to run out-of-home in Knoxville. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a gas-pump screen, a grocery-aisle display, a doctor's office TV, or a bar screen downtown. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Knoxville screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Knoxville screens?
Live on Knoxville screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,995 screens, zoomed in on the Knoxville landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around Neyland Stadium, Thompson-Boling Arena, World's Fair Park, the UT campus, the airport, and out to West Town Mall.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[14], then geofence every bookable screen within reach of that path: the gas stations, grocery stores, doctor's offices, office buildings, and bars a driver actually passes end to end.
Here are Knoxville's major arteries — three metro spines, plus the classic drive south to Gatlinburg and the gateway to Great Smoky Mountains National Park, every bookable screen along all 43 miles[15]. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from a Goldfish plan[1].
0 bookable screens sit within 0.75 miles of I-40 East-West Spine (Kingston, TN → Dandridge, TN, 67.2 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Knoxville plan [1] against Mapbox driving geometry [14], counting each screen within the listed buffer of the route. The Gatlinburg / Great Smoky Mountains drive runs off its own dedicated corridor plan [15].
Screen Formats Active in Knoxville
Real photos of the screen formats running in the Knoxville plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
SoKno (South Knoxville)[13]
The stretch of the city south of the Tennessee River, tied to downtown by three vehicle bridges and built around 60-plus miles of Urban Wilderness trails — breweries and casual-dining screens see steady weekend foot traffic here.
UT Campus / Cumberland Avenue[13]
The student and young-professional corridor off Cumberland Avenue, recently refreshed through the Cumberland Avenue Corridor Project — bar and casual-dining screen density spikes hard on football Saturdays.
Bearden[13]
A Kingston Pike district about five miles west of downtown mixing historic homes with modern retail — a steady office and grocery commute corridor.
Sequoyah Hills[13]
One of Knoxville's first suburbs, developed along Kingston Pike in the 1920s — an affluent residential corridor between downtown and West Knoxville retail.
Suggested Campaigns for This Market
Grocery / CPG drive-to-store
Grocery, gas-station, and convenience-store screens across the AM and PM commute — the three largest venue categories in this plan, concentrated on Kingston Pike, Chapman Highway, and the Broadway corridor.
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Gameday & event surround
Bar, casual-dining, and sports-venue screens geofenced around Neyland Stadium and Thompson-Boling Arena, plus downtown venues during Big Ears Festival weekend.
Build this plan →
Employer & B2B reach
Office-building and doctor-office screens across downtown and West Knoxville, reaching the commute corridors that TVA, Pilot Company, Regal, and Covenant Health employees drive every weekday.
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Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Knoxville. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About Knoxville DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump screens, grocery-aisle displays, gyms, bars, office lobbies, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Knoxville?
Knoxville DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Knoxville?
The live 30-mile Knoxville plan carries 1,995 active digital screens across venue types including gas stations, grocery, doctor's offices, office buildings, bars, convenience stores, sports venues, and casual dining.
How many people can a Knoxville DOOH campaign reach?
The current Knoxville plan delivers roughly 318 million monthly impressions across the metro, which sits in Nielsen DMA #60 with 584,100 TV homes.
How fast can a Knoxville DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Tennessee Markets
Plan a Knoxville Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code Tkta791lu5g), 30-mile radius around downtown Knoxville (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Knoxville #60, 584,100 TV homes)
- [3] Wikipedia — Knoxville, Tennessee (2020 Census city population 190,740; Knoxville MSA population 903,300 at the 2020 census, estimated 957,608 by 2024; home to the University of Tennessee's flagship campus; gateway to Great Smoky Mountains National Park)
- [4] Data USA — Knoxville, TN (U.S. Census ACS commute data: 73.1% drove alone, 8.24% carpooled, 13.2% worked at home, 20.2-minute average travel time)
- [5] Wikipedia — Tennessee Valley Authority (federally-owned electric utility corporation headquartered in Knoxville, Tennessee; sixth-largest power supplier and largest public utility in the country)
- [6] Wikipedia — Pilot Company (American petroleum and convenience-store company headquartered in Knoxville, Tennessee)
- [7] Wikipedia — Regal Cinemas (headquartered in Knoxville, Tennessee; owned by Cineworld; 420 theaters and 5,720 screens as of its most recent update)
- [8] Covenant Health — About (headquartered in Knoxville, Tennessee; more than 11,000 caregivers, clinicians, employees, and volunteers; described as the area's largest employer)
- [9] Wikipedia — Oak Ridge National Laboratory (largest science and energy national laboratory in the U.S. Department of Energy system by size; approximately 5,700 employees; located in Oak Ridge, Tennessee)
- [10] Wikipedia — Neyland Stadium (101,915-seat capacity since 2022; home of the Tennessee Volunteers football team)
- [11] Wikipedia — Thompson–Boling Arena (21,678-seat capacity; home of Tennessee Volunteers and Lady Vols basketball and Lady Vols volleyball)
- [12] Wikipedia — Big Ears Festival (annual avant-garde and experimental music festival in Knoxville, founded in 2009 by AC Entertainment)
- [13] Visit Knoxville — Neighborhoods guide (SoKno/South Knoxville, UT Campus/Cumberland, Bearden, Sequoyah Hills)
- [14] Mapbox Directions API — driving route geometry for the I-40, I-75, and Pellissippi Parkway corridors, pulled 2026-07-05
- [15] Goldfish DOOH Planning API — dedicated Knoxville→Gatlinburg/Great Smoky Mountains route-corridor plan (code UYzLy_HHsZk), 43-mile drive traced with Mapbox routing, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-05
Get Your Ad on Knoxville Screens
Every screen in the Knoxville market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Knoxville Screens