DOOH Marketing
DOOH Advertising in Chattanooga, TN
Nielsen DMA #86 · 391,370 TV homes. A live 30-mile plan around downtown Chattanooga carries 2,000 active digital screens delivering 416.7 million monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Digital out-of-home doesn't feel like advertising until you start counting how many screens you actually walked past today. The one over the gas pump. The one behind the register at the convenience store. The one in the exam room while you waited for the doctor. None of it can be skipped, muted, or closed out of — it's just there, running in the places you already go.
Goldfish Ads is the platform behind all of it: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, with campaigns live in under 24 hours instead of the weeks a traditional out-of-home buy takes. Run the whole thing yourself in the self-serve tool, or hand it to our team to plan and manage for you — either way you get precise activation across every market, publisher, and inventory source, with measurement built in to prove what the spend actually did.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's that same platform, zoomed all the way into Chattanooga — everything below is bookable today.
Why Chattanooga Matters
In September 2010, the city-owned utility EPB switched on a fully fiber network and became the first connectivity provider in the country to offer gigabit-per-second internet to an entire city at once — more than 175,000 homes and businesses[13]. The nickname "Gig City" stuck, and that fiber backbone is still how Chattanooga sells itself as more than a river town.
That pitch is backed by real payroll. BlueCross BlueShield of Tennessee, the state's largest not-for-profit health benefit company, is headquartered here with 6,303 full-time employees — the market's single biggest employer[6][7]. Erlanger Health, the region's independent, non-profit safety-net hospital system, carries another 5,681[9][7], and Unum, the Fortune 500 disability insurer, is headquartered downtown with 3,219 more[5][7]. None of the three follows a college calendar or a tourist season — it's steady, year-round commuter traffic across downtown and the surrounding metro.
Chattanooga itself counts 191,496 residents — Tennessee's fourth-most populous city — inside a metro of roughly 588,050[3], and getting to work is almost always a car trip: 73.6% drive alone, with a short 18.5-minute average commute[4], so the same driver passes the same gas-station or grocery screen more than once a week. The calendar adds its own spikes: Riverbend Festival has filled three nights along the Tennessee River at Ross's Landing every June since 1982[10], and Ironman Chattanooga — racing here since 2014, with a new five-year deal and the 2027 Ironman 70.3 World Championship on the books — sends swimmers into the river and runners past downtown storefronts every fall[11].
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Chattanooga plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Chattanooga plan[1] — the same intersections you drive past on I-24, I-75, and Broad Street. Drag inside any panel to look around. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Chattanooga plan on 2026-07-05[1], with every screen counted once. The plan carries 2,000 active digital screens delivering 416,651,954 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Convenience Stores | 313 | 37,240,498 |
| Grocery | 298 | 43,678,682 |
| Doctor Offices | 277 | 34,226,521 |
| Gas Stations | 275 | 3,744,027 |
| Office Buildings | 238 | 27,172,027 |
| Digital Billboards | 181 | 196,884,748 |
| Bars | 65 | 9,025,816 |
| Gyms | 50 | 12,322,083 |
| Sports Venues | 43 | 5,239,843 |
| Casual Dining | 42 | 15,189,392 |
| Rideshare / Taxi TV | 38 | 46,467 |
| Pharmacies | 36 | 3,172,212 |
| Apartment Buildings | 35 | 2,435,582 |
| Liquor Stores | 24 | 3,327,078 |
| QSR | 20 | 3,182,027 |
| Malls | 17 | 8,641,072 |
| Hotels | 16 | 971,344 |
| Other venue types | 32 | 10,152,535 |
| Total | 2,000 | 416,651,954 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Chattanooga within the 391,370-home DMA.
Chattanooga Billboard Sizes & Creative Formats
These are the real screen formats running in the live Chattanooga plan[1], counted as unique screens. Build one 16:9 master and one 9:16 crop and you'll cover almost everything that's bookable here.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 1,490 |
| 1080×1920 | 9:16 | Portrait | 125 |
| 1400×400 | 7:2 | Landscape (spectacular) | 85 |
| 840×400 | 21:10 | Landscape (spectacular) | 46 |
| 728×90 | 364:45 | Landscape (banner strip) | 21 |
| 1280×720 | 16:9 | Landscape | 18 |
1,573 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,784 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
769 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,785 of the 2,000 screens; the balance run small banner units or publisher-defined sizes.
How Much Does DOOH Cost in Chattanooga?
You don't need six figures or a media-buying team to get a message onto Chattanooga screens. Campaigns start at $50 a day, no long-term contract required — launch, adjust, or pause on your own schedule.
Every screen in the plan runs at one flat CPM (cost per thousand impressions), whether it's a gas-station screen, a grocery-aisle display, a doctor's-office TV, or a downtown bar. Nobody pays extra for "better" placement — a bigger budget just buys more impressions across the same metro. Scale it up or down whenever the campaign calls for it.
Start at $50/day
Enough to put a real message on Chattanooga screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Chattanooga screens?
Live on Chattanooga screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 2,000 screens, zoomed in on the Chattanooga landmarks people actually navigate by. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around the Tennessee Aquarium and Ross's Landing, the Walnut Street Bridge, Finley Stadium, Rock City and Lookout Mountain, Hamilton Place Mall, and the airport.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home planning stops at a radius or a market boundary line. Goldfish plans along the actual roads people drive instead. Give us a route — a daily commute, a highway, a store-to-store delivery run — and we trace it with the Mapbox routing engine[14], then geofence every bookable screen within reach of that path: the convenience stores, gas stations, grocery stores, and office buildings a driver actually passes end to end.
Here are three of Chattanooga's major arteries — the I-24 spine running east from downtown toward the Georgia line, the I-75 corridor connecting north to Cleveland and south into Georgia, and US-27, the in-town route that carries traffic straight through downtown and on toward the Georgia line to the south. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-24 East-West Spine (South Pittsburg, TN → Ringgold, GA, 45.3 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Chattanooga plan [1] against Mapbox driving geometry [14], counting each screen within the listed buffer of the route.
Screen Formats Active in Chattanooga
Real photos of the screen formats running in the Chattanooga plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
North Shore[12]
The walkable district across the Tennessee River from downtown, tied together by four bridges including the pedestrian-only Walnut Street Bridge — boutique shops and trendy restaurants around Coolidge Park pull steady evening foot traffic.
Southside[12]
The old warehouse district south of downtown between 12th and 20th streets, now a run of bars, restaurants, and concert venues anchored by the historic Chattanooga Choo Choo complex — a nightlife corridor that fills up on weekends.
Bluff View Art District[12]
A compact bluff-top pocket overlooking the river next to the Hunter Museum of American Art, connected to North Shore by the Walnut Street Bridge — a slower-paced, high-dwell-time visitor stop right downtown.
St. Elmo[12]
The small district at the base of Lookout Mountain, built around the base station of the Lookout Mountain Incline Railway — a compact mix of restaurants feeding both neighborhood regulars and mountain-bound day-trippers.
Suggested Campaigns for This Market
Grocery / CPG drive-to-store
Convenience-store, grocery, and gas-station screens across the AM and PM commute — the three largest venue categories in this plan, concentrated on Brainerd Road, Hixson Pike, and the Broad Street corridor.
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Gameday & event surround
Bar and sports-venue screens geofenced around Finley Stadium and Erlanger Park, plus downtown venues during Riverbend Festival and Ironman Chattanooga weekend.
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Employer & B2B reach
Office-building and doctor-office screens across downtown and the surrounding metro, reaching the commute corridors that BlueCross BlueShield, Erlanger Health, and Unum employees drive every weekday.
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Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Chattanooga. Different brands and markets — same platform, same playbook.
+26%
Sales Lift
Drive Sales
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+33%
Dine-In Traffic Lift
Restaurants
Read case study →
Frequently Asked Questions About Chattanooga DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump screens, grocery-aisle displays, gyms, bars, office lobbies, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Chattanooga?
Chattanooga DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Chattanooga?
The live 30-mile Chattanooga plan carries 2,000 active digital screens across venue types including convenience stores, grocery, doctor's offices, gas stations, office buildings, digital billboards, and bars.
How many people can a Chattanooga DOOH campaign reach?
The current Chattanooga plan delivers roughly 416.7 million monthly impressions across the metro, which sits in Nielsen DMA #86 with 391,370 TV homes.
How fast can a Chattanooga DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Tennessee & Georgia Markets
Plan a Chattanooga Campaign
Browse Bookable Venue Types
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code QkeUNYsgso4), 30-mile radius around downtown Chattanooga (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Chattanooga #86, 391,370 TV homes)
- [3] Wikipedia — Chattanooga, Tennessee (2020 Census city population 181,099, estimated 191,496 in 2024; Tennessee's fourth-most populous city; metro area population 588,050)
- [4] Data USA — Chattanooga, TN (2024 U.S. Census ACS commute data: 73.6% drove alone, 8.76% carpooled, 13.6% worked at home, 18.5-minute average travel time)
- [5] Wikipedia — Unum (insurance company headquartered in Chattanooga, Tennessee; part of the Fortune 500; the largest disability insurance provider in the United States)
- [6] Wikipedia — BlueCross BlueShield of Tennessee (independent, not-for-profit health benefit plan company based in Chattanooga, Tennessee; the largest health benefit plan company in Tennessee)
- [7] Chattanooga Area Chamber of Commerce — Major Employers List 2026 (employment as of 12/31/25): BlueCross BlueShield of Tennessee 6,303 full-time employees, Erlanger Health 5,681 full-time employees, Unum Group 3,219 full-time employees, each flagged as locally owned and/or headquartered
- [8] Wikipedia — Finley Stadium (20,412-seat capacity, opened 1997; home of Chattanooga Mocs football and Chattanooga FC of MLS Next Pro)
- [9] Wikipedia — Erlanger Health System (independent, non-profit academic hospital system and safety-net hospital based in Chattanooga, Tennessee)
- [10] Riverbend Festival — About (annual music festival begun in June 1982; now three nights on three stages along the Tennessee River at Ross's Landing; ranks in the top 10% of American festivals)
- [11] Chattanooga Times Free Press — "Chattanooga will continue to host Ironman races for next five years" (Ironman events in Chattanooga since 2014; new five-year agreement; selected to host the 2027 Ironman 70.3 World Championship)
- [12] Visit Chattanooga — Neighborhoods guide (North Shore, Southside, Bluff View Art District, St. Elmo)
- [13] Wikipedia — EPB (electric power distribution and telecommunications company owned by the City of Chattanooga; in September 2010 became the first connectivity provider in the U.S. to offer gigabit-per-second internet community-wide to more than 175,000 homes and businesses, earning Chattanooga the nickname "Gig City")
- [14] Mapbox Directions API — driving route geometry for the I-24, I-75, and US-27 corridors, pulled 2026-07-05
- [15] Wikipedia — Chattanooga Lookouts (Double-A affiliate of the Cincinnati Reds; new home ballpark Erlanger Park, opened 2026, replacing AT&T Field)
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