DOOH Marketing
DOOH Advertising in Jersey City, NJ
Nielsen DMA #1 (New York) · 7,494,510 TV homes. A tight, live 12-mile plan around downtown Jersey City carries 33,863 active digital screens delivering 16.2 billion monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
New Jersey's two tallest buildings both sit inside a half-mile of each other in Jersey City's Exchange Place district: 99 Hudson Street, a 900-foot residential tower, and 30 Hudson Street — informally "the Goldman Sachs Tower," though today it also houses Organon's global headquarters[8] alongside Lord Abbett and Royal Bank of Canada[7][6]. Both are a five-minute PATH ride from the World Trade Center, which is exactly the problem a generic "New York metro" media plan runs into here: Jersey City's own street-level audience — the Exchange Place office workforce, the Journal Square transit riders, the Newport waterfront crowd — gets buried inside a five-borough buy that never actually prices out what's bookable on this side of the Hudson. A plan scoped tight to Jersey City's own 12-mile radius fixes that: it's New Jersey's second-largest city[3], not a rounding error next to Manhattan.
Goldfish Ads is how you book that audience without hand-assembling ten different vendor contracts. One plan covers digital out-of-home across 100+ US markets and 35+ venue types, live in under 24 hours instead of the weeks a traditional out-of-home buy takes. Search inventory by venue type, corridor, or audience, activate it yourself in the self-serve platform, or hand the whole campaign to our team to plan, buy, and measure — either way, delivery is tracked screen by screen so you can prove what ran.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's that platform pointed at Jersey City: the exact screens, counts, and routes bookable right now inside a tight 12-mile plan built around downtown Jersey City.
Why Jersey City Matters
Getting around Jersey City looks nothing like most of the markets Goldfish builds: only 26.1% of workers drive alone, 36.1% take public transit — more than any other mode — and 24.7% work from home, with an average 36.8-minute commute[4]. That's a transit city's commute pattern, and it shows up directly in the venue mix: PATH's Journal Square Transportation Center is the system's administrative headquarters as well as a working station[10], and the city counted 292,449 residents at the 2020 Census, the second-most of any city in New Jersey[3].
Two very different anchor employers sit inside a few blocks of Exchange Place: Organon, the women's-health and biosimilars company spun off from Merck in 2021, runs its global headquarters from 30 Hudson Street[8], while Goya Foods — the country's largest privately held Hispanic food company — has operated from its own 40-acre Jersey City site since well before Exchange Place existed as a business district[9]. Between them, New Jersey City University and Saint Peter's University enroll close to 13,000 combined students who move through the West Side and Journal Square on foot every weekday[14][15].
And twice a year the city turns its neighborhoods inside out: the Jersey City Art & Studio Tour opens roughly 120 artist venues across all six wards to more than 5,000 visitors each fall[16], and Journal Square's 1929 Loew's Jersey Theatre — a 3,021-seat Wonder Theatre that closed in 1986 — is reopening after a $130 million restoration, with room for 2,600 to 4,000 guests depending on the show[17]. On the waterfront, the city's 1,212-acre Liberty State Park is the only place in New Jersey with its own ferry service to the Statue of Liberty and Ellis Island[12], and it's also home to Liberty Science Center, the state's first major science museum.
Live Screen Map
Every dot is a bookable digital screen in the live 12-mile Jersey City plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Jersey City plan[1] — the same corners you drive past on the Holland Tunnel approach, US-1/9, and NJ-440. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 12-mile Jersey City plan on 2026-07-05[1], with every screen counted once, and resold programmatic inventory excluded so each screen is counted once. The plan carries 33,863 active digital screens delivering 16,244,920,253 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Rideshare / Taxi TV | 10,957 | 29,002,358 |
| Urban Panels | 6,162 | 3,044,641,321 |
| Rideshare / Taxi Toppers | 2,836 | 3,629,217,820 |
| Doctor Offices | 2,208 | 78,976,535 |
| Convenience Stores | 2,101 | 213,011,379 |
| Grocery | 1,399 | 456,712,608 |
| Bars | 1,179 | 801,253,695 |
| Casual Dining | 1,101 | 906,640,903 |
| Apartment Buildings | 1,037 | 227,937,439 |
| Office Buildings | 707 | 1,388,434,785 |
| Movie Theaters | 516 | 123,479,754 |
| Pharmacies | 473 | 108,582,288 |
| Subway | 446 | 354,462,031 |
| Gyms | 421 | 99,811,993 |
| Bus Shelters | 386 | 542,622,700 |
| Gas Stations | 320 | 30,825,385 |
| Malls | 317 | 498,024,004 |
| Train Stations | 262 | 128,295,619 |
| Digital Billboards | 194 | 3,033,044,085 |
| Airports | 175 | 368,432,279 |
| Banks | 154 | 56,644,355 |
| Liquor Stores | 128 | 8,293,398 |
| QSR | 100 | 10,842,506 |
| Other venue types | 284 | 105,731,013 |
| Total | 33,863 | 16,244,920,253 |
Venue types are mutually exclusive and sum to the plan total. Rideshare and taxi screens lead the mix because downtown Jersey City sits directly across the Hudson from Lower Manhattan, so a large share of the region's mobile fleet passes through the 12-mile radius. Figures reflect a tight 12-mile radius around downtown Jersey City within the 7,494,510-home New York DMA.
Jersey City Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Jersey City plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a large block of 9:16 portrait for rideshare, elevator, and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 21,987 |
| 1080×1920 | 9:16 | Portrait | 7,412 |
| 1400×400 | 7:2 | Landscape | 2,689 |
| 1920×674 | 960:337 | Landscape | 325 |
| 1280×960 | 4:3 | Landscape | 257 |
| 728×90 | 364:45 | Landscape | 227 |
32,560 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
23,210 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
15,692 screens
Support audio, concentrated in rideshare, gas-station, and point-of-care venues.
Listed formats cover 32,897 of the 33,863 screens; the balance run smaller banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Jersey City?
You don't need a rate card or a six-figure budget to run out-of-home in Jersey City. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs in a rideshare car, an Exchange Place office lobby, a Newport bar TV, or a roadside bulletin. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the market. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Jersey City screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Jersey City screens?
Live on Jersey City screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 33,863 screens, zoomed in on the Jersey City-area landmarks you actually walk past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around Exchange Place, Newport Centre Mall, Grove Street PATH Station, Journal Square, Liberty Science Center, and New Jersey City University.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[18], then geofence every bookable screen within reach of that path: the billboards, convenience stores, bars, and office buildings a driver actually passes end to end.
Here are three of Hudson County's major arteries — the NJ-139/I-78 Holland Tunnel approach that every Jersey City-to-Manhattan driver eventually joins; US-1/9, the corridor running south toward Elizabeth and Newark Liberty; and NJ-440, the west-side route down toward Bayonne. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 12-mile plan[1].
0 bookable screens sit within 0.75 miles of NJ-139 / I-78 Holland Tunnel Extension (Jersey City, NJ → New York, NY, 3.9 route miles). The mix along this corridor:
Corridor screens are filtered live from the 12-mile Jersey City plan [1] against Mapbox driving geometry [18], counting each screen within the listed buffer of the route.
Screen Formats Active in Jersey City
Real photos of the screen formats running in the Jersey City plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Downtown / Exchange Place ("Wall Street West")[5]
The financial district radiating out from Exchange Place, nicknamed Wall Street West for its concentration of financial-services offices — it overtook Journal Square as Hudson County's primary business district in the 1990s and now anchors both of New Jersey's tallest buildings.
Journal Square[10]
Hudson County's historic civic and transit core, built around the Journal Square Transportation Center — a ten-story hub combining PATH's administrative headquarters, a bus terminal, and direct rail service into Manhattan.
Newport[11]
A 600-acre master-planned waterfront district redeveloped starting in 1986 — eight office towers with more than six million square feet of space, the Newport Centre Mall, and 20 acres of public parks along the Hudson.
Suggested Campaigns for This Market
Exchange Place & financial-district workforce reach
Office-building, doctor-office, and convenience-store screens across Exchange Place and Downtown, reaching the daily flow of PATH commuters into Wall Street West's Class A office towers.
Build this plan →
Cross-Hudson rideshare & transit reach
Taxi and rideshare-top screens plus PATH and light-rail transit inventory — the plan's two deepest venue categories by placement count — for campaigns targeting the daily cross-Hudson commute between Jersey City and Manhattan.
Build this plan →
Waterfront & neighborhood foot traffic
Urban-panel, bar, and casual-dining screens across Newport and Downtown, timed to JCAST and the Loew's Jersey Theatre's reopening season, when neighborhood foot traffic peaks citywide.
Build this plan →
Sports & Entertainment Footprints
Liberty Science Center[13]
New Jersey's first major state science museum, opened in 1993 inside Liberty State Park — nearly 300,000 square feet drawing approximately 750,000 visitors a year.
Loew's Jersey Theatre[17]
A restored 1929 movie palace in Journal Square reopening after a $130 million renovation, configured for 2,600 to 4,000 guests depending on the event.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Jersey City. Different brands and markets — same platform, same playbook.
+130%
Consideration Lift
Banking — Betterment
Read case study →
29,000+
Store Visits Driven
Venue Types: Urban Panels — Auto Parts Retail
Read case study →
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
Frequently Asked Questions About Jersey City DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — bar and restaurant TVs, rideshare screens, office-lobby displays, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're out living their day.
How much does DOOH advertising cost in Jersey City?
Jersey City DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the market rather than access to different inventory.
What types of screens can I book in Jersey City?
The live 12-mile Jersey City plan carries 33,863 active digital screens across venue types including rideshare and taxi screens, urban panels, doctor's offices, convenience stores, grocery stores, and bars.
How many people can a Jersey City DOOH campaign reach?
The current Jersey City plan delivers roughly 16.2 billion monthly impressions, and Hudson County sits in Nielsen DMA #1 (New York), the largest television market in the country, with 7,494,510 TV homes.
Does Jersey City have its own media market, or is it part of New York?
For television, Hudson County — and therefore Jersey City — is assigned to the Nielsen New York DMA (#1, 7,494,510 TV homes). Jersey City doesn't have a standalone DMA, but its own 12-mile screen plan captures the city's own inventory, from Exchange Place to Journal Square and Newport, without re-counting Manhattan across the river.
How fast can a Jersey City DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby New Jersey & Regional Markets
Plan a Jersey City Campaign
Browse Bookable Venue Types
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code IZVZw-GJcbQ), tight 12-mile radius around downtown Jersey City (City Hall / Exchange Place), resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (New York #1, 7,494,510 TV homes, 5.972% of U.S. TV households; Hudson County, NJ, including Jersey City, is assigned to the New York DMA for television)
- [3] Wikipedia — Jersey City, New Jersey (2020 Census population 292,449, the second-most populous city in New Jersey after Newark and the third-most populous in the New York metropolitan area; 14.75 square miles of land area)
- [4] Data USA — Jersey City, NJ (2024 commute data: 36.1% public transit, 26.1% drove alone, 24.7% worked from home, 36.8-minute mean commute)
- [5] Wikipedia — Exchange Place, Jersey City (a district of Downtown Jersey City nicknamed "Wall Street West" for its concentration of financial-services offices; overtook Journal Square as Hudson County's major business district since the 1990s; home to the two tallest buildings in New Jersey)
- [6] Wikipedia — 99 Hudson Street (900 ft / 79 stories; the tallest building in Jersey City and the state of New Jersey and the 46th-tallest in the United States; topped out September 27, 2018; residents began moving in November 2020)
- [7] Wikipedia — 30 Hudson Street (781 ft / 42 stories; the second-tallest building in New Jersey, informally "the Goldman Sachs Tower"; designed by César Pelli, completed 2004; now home to Organon & Co.'s headquarters alongside Lord Abbett, Royal Bank of Canada, and remaining Goldman Sachs space)
- [8] Wikipedia — Organon & Co. (headquartered at 30 Hudson Street, Jersey City; a global healthcare company spun off from Merck on June 3, 2021; approximately 10,000 employees as of 2024; NYSE: OGN, an S&P 600 component)
- [9] Wikipedia — Goya Foods (headquartered in Jersey City, New Jersey, on a 40-acre site; a private, family-founded multinational food company founded in 1936; reports $1.5 billion in revenue and 4,000 employees)
- [10] Wikipedia — Journal Square Transportation Center (multi-modal hub at Magnolia Avenue and Kennedy Boulevard; includes a ten-story tower, bus terminal, and the PATH system's Journal Square station, which also serves as PATH's administrative headquarters; opened in stages 1973-1975)
- [11] Wikipedia — Newport, Jersey City (a 600-acre master-planned waterfront community redeveloped beginning in 1986; eight office towers providing more than six million square feet of office space, the Newport Centre Mall, and 20 acres of public parks)
- [12] New Jersey Department of Environmental Protection — Liberty State Park (1,212-acre state park in Jersey City on Upper New York Bay, opposite Liberty Island and Ellis Island; the only New Jersey location with ferry service to the Statue of Liberty and Ellis Island)
- [13] Wikipedia — Liberty Science Center (interactive science museum inside Liberty State Park, Jersey City; opened 1993 as New Jersey's first major state science museum; nearly 300,000 square feet; attracts approximately 750,000 visitors a year)
- [14] Wikipedia — New Jersey City University (public university in Jersey City founded in 1927; enrolls approximately 9,660 combined undergraduate, graduate, and continuing-education students)
- [15] Wikipedia — Saint Peter's University (Jesuit Catholic university in Jersey City founded in 1872; total enrollment of 3,572 students as of fall 2024, comprising 2,263 undergraduates and 1,309 graduate students)
- [16] City of Jersey City — "Jersey City's 2025 Art & Studio Tour" (JCAST, produced by The Creative Side; 36th annual edition in 2025 across roughly 120 venues citywide with more than 5,000 attendees, meaning the 2026 edition is its 37th annual run)
- [17] Wikipedia — Loew's Jersey Theatre (1929 "Wonder Theatre" movie palace in Journal Square, originally 3,021 seats; closed 1986, restored by preservationists and the City of Jersey City; reopening after a $130 million restoration with a reconfigured capacity of roughly 2,600 to 4,000 guests)
- [18] Mapbox Directions API — driving route geometry for the NJ-139/I-78, US-1/9, and NJ-440 corridors, pulled 2026-07-05
Get Your Ad on Jersey City Screens
Every screen in the Jersey City market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Jersey City ScreensMore for Jersey City planners
Venue types with the same audience
Campaigns with a similar mix
Markets that fit this plan