DOOH Marketing
DOOH Advertising in Newark, NJ
Nielsen DMA #1 (New York) · 7,494,510 TV homes. A tight, live 12-mile plan around downtown Newark carries 23,462 active digital screens delivering 13.0 billion monthly impressions.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Three things define Newark's skyline and its street-level foot traffic at once: Prudential Financial's home office downtown[6], Newark Liberty International Airport a few minutes south[8], and the Port Newark-Elizabeth Marine Terminal beside it — the busiest container terminal on the East Coast[9]. New Jersey's largest city[3] sits close enough to Manhattan that a lot of the region's rideshare and taxi fleet passes through it every day, which is exactly why this plan's biggest single venue category by placement count is screens inside those cars, not billboards. That volume is real, live inventory — and it's also the reason a Newark-scoped plan is worth building on its own, distinct from the New York DMA it technically sits inside: the office worker walking out of Prudential Plaza and the traveler pulling up to Terminal C aren't a rounding error in a five-borough buy — they're this market's whole audience.
Goldfish Ads is how you book that audience without hand-assembling ten different vendor contracts. One plan covers digital out-of-home across 100+ US markets and 35+ venue types, live in under 24 hours instead of the weeks a traditional out-of-home buy takes. Search inventory by venue type, corridor, or audience, activate it yourself in the self-serve platform, or hand the whole campaign to our team to plan, buy, and measure — either way, delivery is tracked screen by screen so you can prove what ran.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's that platform pointed at New Jersey's largest city: the exact screens, counts, and routes bookable right now inside a tight 12-mile plan built around downtown Newark.
Why Newark Matters
Two Amazon-era employers sit a few blocks apart downtown: Prudential Financial's home office at Prudential Plaza[6], an S&P 500 insurer that's anchored the city for generations, and Audible, which moved its headquarters here from suburban Wayne in 2007 with just 125 employees and has grown into one of Newark's fastest-growing private employers since[7]. A few blocks north in University Heights, Rutgers-Newark (more than 12,000 students) and NJIT (12,332 as of fall 2022) turn out thousands of students on foot every weekday[10][11].
Getting to any of that is still mostly a driving or transit trip: 49.1% of workers drive alone, 19.3% take public transit, and the average commute runs 32.6 minutes[5]. Newark counted 311,549 residents at the 2020 Census — the most of any city in New Jersey[3] — inside the official Newark Metropolitan Division's 2,117,575 people across five counties[4]. And two pieces of infrastructure most residents never set foot in still shape the market: Newark Liberty International Airport, which served a record 49.1 million passengers in 2023[8], and the adjacent Port Newark-Elizabeth Marine Terminal, the single busiest container terminal on the East Coast[9].
Culturally, the Ironbound — the roughly 4-square-mile district just east of Newark Penn Station, long home to Portuguese, Spanish, and Latin American immigrant communities[16] — is where a lot of that daily foot traffic ends up eating dinner. And twice a year the whole city turns out for something bigger: the Lincoln Park Music Festival draws 50,000 to 60,000 people across two weeks each summer[14], and NJPAC's TD James Moody Jazz Festival — its 2026 edition is the 15th annual — fills venues citywide every November[15].
Live Screen Map
Every dot is a bookable digital screen in the live 12-mile Newark plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Newark plan[1] — the same corners you drive past on I-280, US-1/9, and NJ-21. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 12-mile Newark plan on 2026-07-05[1], with every screen counted once, and resold programmatic inventory excluded so each screen is counted once. The plan carries 23,462 active digital screens delivering 13,039,385,697 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Rideshare / Taxi TV | 7,768 | 22,358,436 |
| Urban Panels | 3,685 | 1,891,654,782 |
| Rideshare / Taxi Toppers | 2,040 | 2,544,477,873 |
| Doctor Offices | 1,410 | 61,664,042 |
| Convenience Stores | 1,398 | 142,124,755 |
| Bars | 961 | 734,416,914 |
| Casual Dining | 912 | 795,008,010 |
| Apartment Buildings | 866 | 194,577,811 |
| Grocery | 759 | 266,570,530 |
| Office Buildings | 691 | 1,386,038,403 |
| Movie Theaters | 457 | 120,223,197 |
| Bus Shelters | 359 | 530,747,912 |
| Malls | 282 | 501,028,180 |
| Train Stations | 261 | 128,427,306 |
| Pharmacies | 260 | 34,673,891 |
| Subway | 259 | 290,164,881 |
| Gyms | 219 | 35,394,498 |
| Digital Billboards | 182 | 2,916,902,572 |
| Airports | 118 | 258,556,492 |
| Colleges | 112 | 63,739,962 |
| Other venue types | 463 | 120,635,250 |
| Total | 23,462 | 13,039,385,697 |
Venue types are mutually exclusive and sum to the plan total. Rideshare and taxi screens lead the mix because downtown Newark sits close enough to Manhattan that a large share of the region's mobile fleet passes through the 12-mile radius, including traffic tied to Newark Liberty International Airport. Figures reflect a tight 12-mile radius around downtown Newark within the 7,494,510-home New York DMA.
Newark Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Newark plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a large block of 9:16 portrait for rideshare, elevator, and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 15,417 |
| 1080×1920 | 9:16 | Portrait | 4,829 |
| 1400×400 | 7:2 | Landscape | 1,985 |
| 1920×674 | 960:337 | Landscape | 221 |
| 728×90 | 364:45 | Landscape | 190 |
| 720×1280 | 9:16 | Portrait | 127 |
22,381 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
15,601 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
10,787 screens
Support audio, concentrated in rideshare, gas-station, and point-of-care venues.
Listed formats cover 22,769 of the 23,462 screens; the balance run smaller banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Newark?
You don't need a rate card or a six-figure budget to run out-of-home in Newark. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs in a rideshare car, a downtown office lobby, a bar TV, or a roadside bulletin. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the market. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Newark screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Newark screens?
Live on Newark screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 23,462 screens, zoomed in on the Newark-area landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around Prudential Center, NJPAC, Newark Penn Station, Rutgers-Newark, and out to Newark Liberty International Airport and Port Newark.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[17], then geofence every bookable screen within reach of that path: the billboards, convenience stores, bars, and office buildings a driver actually passes end to end.
Here are three of greater Newark's major arteries — I-280, the east-west spine linking downtown to the western suburbs; US-1/9, the retail-dense corridor running south toward Elizabeth and the airport; and NJ-21 (McCarter Highway), the river road running north out of downtown. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 12-mile plan[1].
0 bookable screens sit within 0.75 miles of I-280 East-West Spine (Newark, NJ → Livingston, NJ, 11.9 route miles). The mix along this corridor:
Corridor screens are filtered live from the 12-mile Newark plan [1] against Mapbox driving geometry [17], counting each screen within the listed buffer of the route.
Screen Formats Active in Newark
Real photos of the screen formats running in the Newark plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Downtown / Prudential Plaza[6]
The blocks around Prudential Financial's home office and City Hall — Newark's financial and civic core, where Newark Penn Station feeds tens of thousands of commuters into the district every weekday.
Ironbound ("Down Neck")[16]
A roughly 4-square-mile district directly east of Newark Penn Station and Downtown, long home to Portuguese, Spanish, and Latin American immigrant communities and the restaurant row that goes with them.
University Heights[10]
Home to both Rutgers-Newark and the New Jersey Institute of Technology, two public research universities sitting a few blocks apart in the city's Central Ward.
Suggested Campaigns for This Market
Downtown & Prudential Plaza workforce reach
Office-building, doctor-office, and convenience-store screens across Downtown and Prudential Plaza, reaching the daily flow of Newark Penn Station commuters and the Prudential/Audible workforce.
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Rideshare & airport travel reach
Taxi and rideshare-top screens plus airport inventory around Newark Liberty International — the plan's two deepest venue categories by placement count — for travel, hospitality, and event-driven campaigns.
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Neighborhood & festival-season foot traffic
Bar, casual-dining, and urban-panel screens across the Ironbound and Downtown, timed to the Lincoln Park Music Festival and the TD James Moody Jazz Festival, when foot traffic peaks citywide.
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Sports & Entertainment Footprints
Prudential Center[12]
16,514-seat downtown arena at 25 Lafayette Street — home of the New Jersey Devils (NHL) and Seton Hall's men's basketball team since it opened in 2007.
New Jersey Performing Arts Center (NJPAC)[13]
Opened in 1997 at 1 Center Street with a 2,800-seat main hall; home of the New Jersey Symphony Orchestra and the annual TD James Moody Jazz Festival every November.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Newark. Different brands and markets — same platform, same playbook.
29,000+
Store Visits Driven
Venue Types: Urban Panels — Auto Parts Retail
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+33%
Dine-In Traffic Lift
Restaurants
Read case study →
Frequently Asked Questions About Newark DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — bar and restaurant TVs, rideshare screens, office-lobby displays, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're out living their day.
How much does DOOH advertising cost in Newark?
Newark DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the market rather than access to different inventory.
What types of screens can I book in Newark?
The live 12-mile Newark plan carries 23,462 active digital screens across venue types including rideshare and taxi screens, urban panels, doctor's offices, convenience stores, bars, and office buildings.
How many people can a Newark DOOH campaign reach?
The current Newark plan delivers roughly 13.0 billion monthly impressions, and Essex County sits in Nielsen DMA #1 (New York), the largest television market in the country, with 7,494,510 TV homes.
Does Newark have its own media market, or is it part of New York?
For television, Essex County — and therefore Newark — is assigned to the Nielsen New York DMA (#1, 7,494,510 TV homes). Newark doesn't have a standalone DMA, but its own 12-mile screen plan captures the city's own inventory, from Prudential Plaza to the airport and port district, without re-counting Manhattan.
How fast can a Newark DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby New Jersey & Regional Markets
Plan a Newark Campaign
Browse Bookable Venue Types
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code -UnnAo3Fk6M), tight 12-mile radius around downtown Newark (Prudential Plaza), resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (New York #1, 7,494,510 TV homes, 5.972% of U.S. TV households; Essex County, NJ, including Newark, is assigned to the New York DMA for television)
- [3] Wikipedia — Newark, New Jersey (2020 Census population 311,549, the most populous city in New Jersey and county seat of Essex County; a principal city of the New York metropolitan area; 24.14 square miles of land area)
- [4] Wikipedia — New Jersey statistical areas (Newark-Union, NJ-PA Metropolitan Division, 2020 Census population 2,117,575, composed of Essex, Hunterdon, Morris, Sussex, and Union counties)
- [5] Data USA — Newark, NJ (2024 commute data: 49.1% drove alone, 19.3% public transit, 11.4% carpooled, 32.6-minute average commute)
- [6] Wikipedia — Prudential Financial (headquarters at Prudential Plaza, Newark, New Jersey; S&P 500 component)
- [7] Wikipedia — Audible (service) (a wholly owned subsidiary of Amazon.com, Inc., headquartered in Newark, New Jersey; CEO Donald Katz moved the company headquarters with 125 employees from Wayne, NJ to Newark in 2007)
- [8] Wikipedia — Newark Liberty International Airport (located in both Newark and neighboring Elizabeth, straddling Essex and Union counties; owned by the two cities and operated by the Port Authority of New York and New Jersey; served 49.1 million passengers in 2023, its busiest year to date)
- [9] Wikipedia — Port of New York and New Jersey (Port Newark-Elizabeth Marine Terminal is "the busiest container terminal on the East Coast of the United States," the primary container facility for the busiest port on the East Coast)
- [10] Wikipedia — Rutgers University-Newark (campus located on 38 acres in Newark's University Heights section; enrolls more than 12,000 students, more than 7,500 undergraduate and more than 3,500 graduate)
- [11] Wikipedia — New Jersey Institute of Technology (public research university in Newark, NJ; as of fall 2022 enrolled 12,332 students from 92 countries; founded 1881, opened as Newark Technical School in 1885)
- [12] Wikipedia — Prudential Center (25 Lafayette Street, Newark, NJ; home of the New Jersey Devils of the NHL and the Seton Hall Pirates men's basketball team; 16,514 seats for hockey; opened October 25, 2007)
- [13] Wikipedia — New Jersey Performing Arts Center (1 Center Street, Newark, NJ; opened October 1997; Prudential Hall seats 2,800; home of the New Jersey Symphony Orchestra; more than nine million visitors since opening)
- [14] Festivals United Newark — Lincoln Park Music Festival (annual two-week summer festival in Newark's Lincoln Park drawing 50,000-60,000 attendees over a full season; described as "the largest music experience rooted in the African American and Afro Caribbean diaspora traditions in the tri-state region")
- [15] BroadwayWorld — "Lineup Set For 15th Annual TD JAMES MOODY JAZZ FESTIVAL at NJPAC" (November 6-22, 2026, at NJPAC and other Newark venues, co-curated by Jazz Advisor Christian McBride)
- [16] Wikipedia — Ironbound (Newark neighborhood directly east of Newark Penn Station and Downtown Newark; long home to Portuguese, Spanish, and Latin American immigrant communities; about 4 square miles)
- [17] Mapbox Directions API — driving route geometry for the I-280, US-1/9, and NJ-21 corridors, pulled 2026-07-05
Get Your Ad on Newark Screens
Every screen in the Newark market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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