DOOH Marketing
DOOH Advertising in Savannah, GA
Nielsen DMA #84 (Savannah, GA) · 400,190 TV homes. A live 30-mile plan around downtown Savannah carries 1,414 active digital screens delivering 226.4M monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Drive the same 30-mile radius here and the calendar goes from 1733 to 2025 in about twenty minutes. Downtown, a horse-drawn carriage clops across an 18th-century square while a bar TV on River Street plays over the noise; head out I-16 and that same radius reaches the newest automotive plant in America, still ramping up its production lines. Digital out-of-home (DOOH) is built to sit inside both scenes at once — the screens people already pass at gas pumps, in grocery aisles, on bar TVs, in gyms, in office lobbies, and on roadside digital billboards. Nobody skips it, mutes it, or scrolls past it, because it's simply there.
Goldfish Ads turns that into a bookable plan: search real inventory across 100+ US markets and 35+ venue types, build a media plan in minutes, and launch in under 24 hours instead of the weeks traditional out-of-home buying takes. Run it yourself in the self-serve platform, or hand it to our team to plan and manage for you — either way you get precise activation across every publisher and inventory source, with measurement built in so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Savannah right now.
Why Savannah Matters
Two very different economies share this market, and both move through the same 30-mile plan. The Georgia Ports Authority's Garden City Terminal — a 1,345-acre facility[6] and the largest single-operator container terminal in North America[7] — moved 5.7 million TEUs in fiscal year 2025, its second-busiest year on record[8]; Gulfstream Aerospace, the business-jet maker headquartered in Savannah as a General Dynamics subsidiary[9], is described as the city's largest private employer and the state's largest manufacturer[10]. Twenty-five miles west along I-16, Hyundai Motor Group's Metaplant America grand-opened in March 2025 as a $7.6 billion EV and battery campus — the largest economic development project in Georgia's history, building toward roughly 8,500 jobs[11]. Fort Stewart–Hunter Army Airfield, with Hunter's runways inside Savannah's own city limits, adds more than 25,500 jobs and a $4.9 billion economic footprint across Coastal Georgia on top of that[18].
Layered on top of that industrial base is a visitor economy that outweighs the resident population — 147,780 in the city itself, 404,798 across the three-county metro[3][4] — a visitor economy that generates $4.1 billion in annual spending and supports 27,680 hospitality jobs[20]. Three set-piece draws do a lot of that lifting. Savannah's St. Patrick's Day parade is the second-largest in the country behind only New York City, tracing back to an 1813 Hibernian Society observance[14]; SCAD, the art-and-design university founded in Savannah in 1978 and now spread across 67 downtown buildings[12], runs the SCAD Savannah Film Festival — the largest university-hosted film festival in the world, pulling more than 60,000 guests into downtown theaters every fall since 1997[13]; and Grayson Stadium, built in 1926 and expanded to 5,000 seats in a 2024 renovation[16], hosts the Savannah Bananas' first-ever Banana Ball Championship in October 2026 as it turns 100[17].
None of that requires a long commute to reach. 69.7% of workers here drive alone, 11.5% work from home, and the average one-way trip is just 20.7 minutes[5] — short enough that a gas-station or grocery screen on the daily commute catches the same local audience several times a week, independent of whatever the visitor economy is doing that weekend.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Savannah plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Savannah plan[1] — the same corners you drive past on I-95, I-16, and US-80. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Savannah plan on 2026-07-05[1], with every screen counted once. The plan carries 1,414 active digital screens delivering 226,361,660 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Gas Stations | 255 | 3,504,505 |
| Grocery | 146 | 20,803,566 |
| Doctor Offices | 130 | 2,823,412 |
| Rideshare / Taxi TV | 108 | 127,643 |
| Movie Theaters | 103 | 8,609,802 |
| Apartment Buildings | 100 | 9,901,107 |
| Digital Billboards | 97 | 80,009,571 |
| Casual Dining | 85 | 52,330,315 |
| Office Buildings | 80 | 10,966,711 |
| Convenience Stores | 66 | 3,897,337 |
| Bars | 55 | 7,092,653 |
| Urban Panels | 47 | 7,386,876 |
| Hotels | 23 | 1,493,176 |
| Pharmacies | 21 | 1,208,424 |
| Gyms | 19 | 1,191,323 |
| Malls | 18 | 1,957,391 |
| QSR | 13 | 1,951,459 |
| Liquor Stores | 10 | 453,508 |
| Other venue types | 38 | 10,652,881 |
| Total | 1,414 | 226,361,660 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Savannah within the 400,190-home DMA.
Savannah Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Savannah plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a smaller block of 9:16 portrait and wide spectacular formats for gas-pump and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 978 |
| 1080×1920 | 9:16 | Portrait | 119 |
| 1400×400 | 7:2 | Landscape (spectacular) | 68 |
| 1280×720 | 16:9 | Landscape | 31 |
| 1280×960 | 4:3 | Landscape | 31 |
| 728×90 | 364:45 | Landscape (banner) | 14 |
1,127 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,062 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
657 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,241 of the 1,414 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Savannah?
There's no rate card and no six-figure minimum to run out-of-home in Savannah. Campaigns start for as little as $50 a day, with nothing locking you in beyond that — launch, pause, and adjust whenever you want.
Every screen in the plan runs on one flat, transparent CPM (cost per thousand impressions), whether it's a gas-pump screen off I-95, a grocery-aisle display in Midtown, an office lobby downtown, or a bar TV on River Street. Nothing here is priced as "premium" inventory — a bigger budget just buys more impressions across the metro, and you can scale it up or down around St. Patrick's Day, the film festival, or any other week on the calendar.
Start at $50/day
Enough to put a real message on Savannah screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Savannah screens?
Live on Savannah screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,414 screens, zoomed in on the Savannah landmarks visitors and locals actually pass. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around Forsyth Park, River Street, Enmarket Arena, Grayson Stadium, the SCAD Museum of Art in the Starland/downtown arts corridor, and out to Savannah/Hilton Head International Airport.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[21], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, and apartment and office screens a driver actually passes end to end.
Here are Savannah's three defining arteries: the I-95 spine running past Port Wentworth and the port complex, the I-16 approach that funnels traffic straight from the Hyundai Metaplant into downtown, and US-80 out the Islands Expressway toward Tybee Island — the drive every beach weekend runs on. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen.
0 bookable screens sit within 0.75 miles of I-95 North-South Spine (Richmond Hill, GA → Port Wentworth, GA, 20.4 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Savannah plan [1] against Mapbox driving geometry [21], counting each screen within the listed buffer of the route.
Screen Formats Active in Savannah
Real photos of the screen formats running in the Savannah plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Historic District & River Street[3]
One of the largest National Historic Landmark districts in the country, built around 22 public squares, with River Street's restored 19th-century cotton warehouses lined with shops, bars, and restaurants along the waterfront.
Starland District[19]
A roughly 35-block stretch running from the base of Forsyth Park to Victory Drive, redeveloped by SCAD graduates out of a worn-down industrial pocket into the city's arts-and-small-business district.
Midtown & Ardsley Park[3]
The historic residential neighborhoods south of Forsyth Park running to Derenne Avenue — Thomas Square, Ardsley Park, and the Victorian District — a steady daily-commuter corridor between downtown and the southside.
Southside[3]
One of Savannah's six principal areas and its main retail and suburban-commuter belt, anchored by the Oglethorpe Mall corridor and the daily traffic feeding Hunter Army Airfield and the southside medical district.
Suggested Campaigns for This Market
Tourism & hospitality drive-to-visit
Bar, casual-dining, and hotel screens across River Street and the Historic District, geofenced to catch the 8.5 million annual visitors between the squares and the riverfront.
Build this plan →
Manufacturing & logistics workforce reach
Gas-station and grocery screens along the I-95 and I-16 commuter corridors, geofenced to the shift-change traffic feeding the Port of Savannah, Gulfstream, and the Hyundai Metaplant.
Build this plan →
Beach-season drive-to-store
Convenience-store and QSR screens along the US-80 Islands Expressway corridor, geofenced to weekend and summer traffic heading to Tybee Island.
Build this plan →
Sports & Entertainment Footprints
Enmarket Arena[15]
9,500-seat downtown arena that opened in February 2022 — home of the Savannah Ghost Pirates (ECHL).
Grayson Stadium[17]
Historic 5,000-seat ballpark (built 1926, rebuilt 1941) and the Savannah Bananas' home field, hosting the first-ever Banana Ball Championship October 2–11, 2026 as the stadium turns 100.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Savannah. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
✓
Incremental Dealership Visits
Automotive — Truck Campaign
Read case study →
+33%
Dine-In Traffic Lift
Restaurants
Read case study →
Frequently Asked Questions About Savannah DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens people pass in the real world — gas-pump screens, grocery-aisle displays, bar TVs, gym screens, office lobbies, and roadside digital billboards. It's a format viewers can't skip, block, or mute, and it reaches them while they're already out in the city.
How much does DOOH advertising cost in Savannah?
Savannah DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Savannah?
The live 30-mile Savannah plan carries 1,414 active digital screens across venue types including gas stations, grocery, doctor offices, movie theaters, apartment buildings, digital billboards, and casual dining.
How many people can a Savannah DOOH campaign reach?
The current Savannah plan delivers roughly 226.4 million monthly impressions across the metro, which sits in Nielsen DMA #84 (Savannah, GA) with 400,190 TV homes.
How fast can a Savannah DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Markets
Plan a Savannah Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code auJf2nt1QFA), 30-mile radius around downtown Savannah, de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — Savannah, GA media market (2024-25 season Nielsen DMA #84, 400,190 TV homes)
- [3] Wikipedia — Savannah, Georgia (2020 U.S. Census population 147,780; "one of the largest National Historic Landmark districts in the United States"; six principal areas — Downtown, Midtown, Southside, Eastside, Westside, Southwest/West Chatham — with more than 100 distinct neighborhoods citywide)
- [4] Wikipedia — Savannah metropolitan area (2020 U.S. Census population 404,798 across Bryan, Chatham, and Effingham counties)
- [5] Data USA — Savannah, GA, Census Place (2024 ACS commute data: 69.7% drove alone, 9.87% carpooled, 11.5% worked from home, 20.7-minute mean travel time)
- [6] Georgia Ports Authority — Garden City Terminal facilities page ("the single largest and fastest growing container terminal in North America"; "the largest single-operator terminal in the nation at 1,345 acres")
- [7] Wikipedia — Port of Savannah (Garden City Terminal described as "the largest single-operator container terminal in North America"; ranked the third-busiest container port in the U.S. as of 2021 if Los Angeles and Long Beach are considered the same port)
- [8] Georgia Ports Authority — "Georgia Ports container trade up 8.6 percent in fiscal year 2025" (5.7 million TEUs moved in FY2025, July 2024–June 2025, the port's second-busiest year on record)
- [9] Wikipedia — Gulfstream Aerospace (business-jet manufacturer headquartered in Savannah, Georgia; a subsidiary of General Dynamics)
- [10] FLYING Magazine — "Gulfstream Is Woven Into the Fabric of Savannah" (Oct. 6, 2025; describes Gulfstream as "the city's largest private employer" and "the state's largest manufacturer")
- [11] Hyundai Motor Group Newsroom — "Hyundai Motor Group Metaplant America Celebrates Grand Opening" (March 26, 2025; $7.6 billion campus along I-16 about 25 miles west of downtown Savannah in Ellabell, Bryan County; up to 500,000 EVs/hybrids annually; roughly 8,500 eventual jobs)
- [12] Wikipedia — Savannah College of Art and Design (18,550 students system-wide — Savannah, Atlanta, and Lacoste, France combined — fall 2024; campus occupies 67 buildings throughout downtown Savannah's historic squares)
- [13] South Key Management — "SCAD Savannah Film Festival: Everything to Know" (founded 1997; welcomes more than 60,000 guests; "the largest film festival hosted by a university in the entire world")
- [14] Explore Georgia (official state tourism site) — "How to Celebrate St. Patrick's Day in Savannah" ("Savannah puts on the second-largest St. Patrick's Day parade in the United States, behind only New York City"; hundreds of thousands of visitors; roots in an 1813 Hibernian Society observance)
- [15] Wikipedia — Enmarket Arena (9,500-seat multi-purpose arena at 620 Stiles Avenue, opened February 2022; home of the Savannah Ghost Pirates of the ECHL)
- [16] Wikipedia — Grayson Stadium (built 1926, rebuilt 1941 after hurricane damage; expanded to a 5,000-seat capacity after a 2024 renovation ahead of its 2026 centennial)
- [17] Baseball America — "Savannah Bananas 2026 Schedule Gets Bigger" (the first-ever Banana Ball Championship runs Oct. 2–11, 2026 at Grayson Stadium)
- [18] Fort Stewart–Hunter Army Airfield (official installation site) — About page (Hunter Army Airfield located in Savannah; the combined Stewart-Hunter command employs more than 25,500 people and carries a $4.9 billion economic impact in Coastal Georgia)
- [19] Visit Savannah — Starland District overview (roughly 35 blocks running from the base of Forsyth Park to Victory Drive, redeveloped by SCAD graduates into an arts-and-small-business district)
- [20] Visit Savannah — "Savannah's Visitor Economy" (visitor spending of $4.1 billion a year, supporting 27,680 hospitality jobs)
- [21] Mapbox Directions API — driving route geometry for the I-95, I-16, and US-80/Islands Expressway corridors, pulled 2026-07-05
Get Your Ad on Savannah Screens
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