DOOH Marketing
DOOH Advertising in Cleveland, OH
Nielsen DMA #19 (Cleveland-Akron-Canton) · 1,554,340 TV homes · city population 372,624. A live 30-mile plan around downtown Cleveland reaches 5,376 active digital screens delivering 1.19 billion monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Walk a few downtown blocks in Cleveland and you'll pass three major-league venues, a grocery economy built around the West Side Market, and a lakefront that hosts an air show every Labor Day. Add a healthcare workforce that fills University Circle every weekday morning and a fresh downtown skyline anchor at Sherwin-Williams' new global headquarters tower, and you get a metro where digital screens sit directly in the path of a lot of daily, repeatable foot and vehicle traffic.
Digital out-of-home (DOOH) is advertising on those screens — the grocery-aisle display, the gas-pump screen, the bar TV, the lakefront billboard on I-90. It's the ad format nobody closes a tab on, because it's built into the places people already go. Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types — run it yourself in the self-serve platform and launch in under 24 hours, or hand the whole thing to our team to manage.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable across the Cleveland metro right now.
Why Cleveland Matters
Healthcare anchors this economy more than any other single sector. Cleveland Clinic is Northeast Ohio's largest private employer, with more than 48,000 local employees based at its main campus on Euclid Avenue in University Circle[3]. Two other Fortune-recognizable names sit downtown: Sherwin-Williams, an S&P 500 and Fortune 500 paint maker that as of late 2025 expected to move more than 3,000 employees into a new global headquarters tower a block off Public Square by early 2026[16][14], and KeyCorp, the S&P 500 bank that runs Key Tower as its headquarters[15]. That concentration of office and point-of-care workers is why doctor-office and downtown office-lobby inventory carries real weight in this market.
Cleveland is still very much a driving city — 64.6% of workers drive alone to work, with an average commute of 22.5 minutes[6], which keeps gas-station and grocery-anchored screens efficient across the metro's grid of West Side and inner-ring-suburb commercial corridors.
Two very different calendar moments pull crowds downtown and to the lakefront: the Cleveland National Air Show, which draws 60,000 to 100,000 spectators to Burke Lakefront Airport every Labor Day weekend, with an equal number watching from the surrounding shoreline[4], and the Cleveland International Film Festival, Ohio's largest film festival, now staged at Playhouse Square, the largest performing-arts complex in the U.S. outside New York City[5].
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Cleveland plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Cleveland plan[1] — the same corners you drive past on I-90, I-71, and the West Side commercial corridors. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Cleveland plan on 2026-07-03[1], with every screen counted once. The plan carries 5,376 active digital screens delivering 1,191,144,004 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 949 | 155,605,752 |
| Bars | 694 | 187,845,263 |
| Casual Dining | 650 | 369,128,489 |
| Gas Stations | 561 | 31,846,387 |
| Doctor Offices | 369 | 33,104,003 |
| Rideshare / Taxi TV | 317 | 1,009,496 |
| Office Buildings | 294 | 10,516,157 |
| Convenience Stores | 258 | 20,043,590 |
| Movie Theaters | 231 | 30,602,997 |
| Sports Venues | 217 | 28,851,152 |
| Pharmacies | 192 | 25,695,947 |
| Urban Panels | 99 | 100,858,621 |
| Gyms | 100 | 14,922,784 |
| Apartment Buildings | 97 | 8,616,856 |
| Digital Billboards | 90 | 71,968,420 |
| Other venue types | 85 | 5,234,403 |
| QSR | 69 | 7,949,983 |
| Hotels | 37 | 2,523,344 |
| Recreational Venues | 31 | 11,861,850 |
| Malls | 20 | 50,983,020 |
| Airports | 16 | 21,975,490 |
| Total | 5,376 | 1,191,144,004 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Cleveland within the 1,554,340-home DMA.
Cleveland Billboard Sizes & Creative Formats
These are the actual creative dimensions accepted across the live Cleveland plan[1]. A single screen can accept more than one aspect ratio — a 16:9 landscape master plus a 9:16 portrait crop for gas-pump or elevator units, for example — so the counts below are format instances, not unique screens. The market is dominated by 16:9 landscape, with a solid block of 9:16 portrait and a wide-format row built for digital billboards.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 8,450 |
| 1080×1920 | 9:16 | Portrait | 989 |
| 1400×400 | 3.5:1 | Landscape (billboard bulletin) | 85 |
| 1280×720 | 16:9 | Landscape | 463 |
| 1024×768 | 4:3 | Landscape | 316 |
| 720×1280 | 9:16 | Portrait | 147 |
4,775 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
4,615 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
2,062 screens
Support audio, concentrated in bar, gas-station, and point-of-care venues.
Ship a 16:9 and a 9:16 master and you cover nearly the entire Cleveland market.
How Much Does DOOH Cost in Cleveland?
You don't need a national media budget or an agency contract to get a message onto Cleveland screens. Campaigns start for as little as $50 a day, and there's no long-term commitment attached — launch, pause, and adjust on your own schedule.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions) — grocery, gas station, bar, or downtown digital billboard all price the same. A bigger budget buys more impressions across the metro, never access to a different, "better" tier of inventory. Scale up before a Browns home game or down in a slow month, whenever you want.
Start at $50/day
Enough to put a real message on Cleveland screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Cleveland screens?
Live on Cleveland screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 5,376 screens, zoomed in on the Cleveland landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the two Gateway-district arenas, the Rock Hall on the lakefront, the West Side Market, University Circle, and out to the airport.
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Target Screens Along Any Route, Not Just a Radius
A radius treats every screen inside the circle the same. A route is different: hand us a real drive — a highway, a daily commute, a delivery loop — and Goldfish traces it with the Mapbox routing engine[11], then geofences every bookable screen within reach of that exact path, end to end.
Below are three of Cleveland's defining arteries: the I-90 lakefront spine running from Rocky River through downtown to Euclid, the I-71 approach into the southwest suburbs, and the I-271 eastern beltway that rings the city's east-side communities. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-90 Lakefront Spine (Rocky River, OH → Euclid, OH, 22.4 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Cleveland plan [1] against Mapbox driving geometry [11], counting each screen within the listed buffer of the route.
Screen Formats Active in Cleveland
Real photos of the screen formats running in the Cleveland plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Ohio City[2]
West Side hub anchored by the historic West Side Market, with protected bike lanes, the RTA Red Line, and a dense run of breweries (Great Lakes Brewing Company), farm-to-table restaurants, and small businesses.
Tremont[2]
One of Cleveland's oldest neighborhoods, now known for craft breweries, coffee shops, galleries, and performing-arts venues alongside green space at Lincoln Park and the Scranton Flats riverfront.
University Circle[2]
One of the country's densest concentrations of cultural and educational institutions — the Cleveland Museum of Art, the Cleveland Orchestra's Severance Music Center, and Case Western Reserve University all sit within it, drawing heavy student and visitor foot traffic.
Gordon Square Arts District[2]
Near-West-Side creative corridor built around an independent movie theater and live-music venues, including the historic Capitol Theatre and the Cleveland Public Theatre.
Suggested Campaigns for This Market
Healthcare & health-system reach
Doctor-office and pharmacy screens concentrated around University Circle and across the metro, reaching patients and staff moving through Cleveland's dense healthcare corridor.
Build this plan →
Grocery / CPG drive-to-store
Grocery and gas-station screens across the AM and PM commute, geofenced to Cleveland's highest-density retail corridors on the West Side and inner-ring suburbs.
Build this plan →
Gameday & downtown nightlife surround
Bars, casual-dining, and urban-panel screens concentrated downtown and along the lakefront during Browns, Cavaliers, and Guardians gamedays and downtown festival weekends.
Build this plan →
Sports & Entertainment Footprints
Rocket Arena[7]
19,432-seat downtown arena — home of the Cleveland Cavaliers (NBA) and Cleveland Monsters (AHL).
Huntington Bank Field[8]
67,431-seat lakefront stadium — home of the Cleveland Browns (NFL) since 1999.
Progressive Field[12]
34,820-seat downtown ballpark — home of the Cleveland Guardians (MLB) since 1994.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Cleveland. Different brands and markets — same platform, same playbook.
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+21%
Ticket Sales Lift
Lottery
Read case study →
+51%
Ad Recall Lift
Cannabis — Brand Awareness
Read case study →
Frequently Asked Questions About Cleveland DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, grocery aisles, bars, and gyms. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Cleveland?
Cleveland DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Cleveland?
The live 30-mile Cleveland plan carries 5,376 active digital screens across venue types including grocery, bars, casual dining, gas stations, doctor's offices, office lobbies, convenience stores, movie theaters, and sports venues.
How many people can a Cleveland DOOH campaign reach?
The current Cleveland plan delivers roughly 1.19 billion monthly impressions across the metro, which sits in Nielsen DMA #19 (Cleveland-Akron-Canton) with 1,554,340 TV homes.
How fast can a Cleveland DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Ohio Markets
Plan a Cleveland Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code jsO-F1xNoFg), 30-mile radius around downtown Cleveland, de-duplicated so each screen is counted once, pulled 2026-07-03
- [2] Cleveland Traveler — 5 of the Best Cleveland Neighborhoods to Visit as a Tourist
- [3] WKYC — Cleveland Clinic Now Tops List of Ohio's Biggest Employers (citing Crain's Cleveland Business, Largest Employers in Northeast Ohio 2025)
- [4] Cleveland National Air Show — About Us (annual attendance figures)
- [5] Wikipedia — Cleveland International Film Festival
- [6] Data USA — Cleveland, OH (U.S. Census ACS commute data)
- [7] Wikipedia — Rocket Arena
- [8] Wikipedia — Huntington Bank Field
- [9] ustvdb.com — 2024-25 Nielsen DMA rankings
- [10] Wikipedia — Cleveland (2020 U.S. Census population, city + MSA)
- [11] Mapbox Directions API — driving route geometry for the I-90, I-71, and I-271 corridors, pulled 2026-07-03
- [12] Wikipedia — Progressive Field
- [13] Cleveland Clinic Newsroom — State of the Clinic, January 2026 (systemwide caregiver count)
- [14] Wikipedia — Sherwin-Williams (Fortune 500 / S&P 500 designation)
- [15] Wikipedia — KeyCorp (S&P 500 designation, Key Tower headquarters)
- [16] Cleveland19 — Move-in Day at Sherwin-Williams Global Headquarters in Cleveland
- [17] Wikipedia — Rock and Roll Hall of Fame
- [18] Wikipedia — Playhouse Square
Get Your Ad on Cleveland Screens
Every screen in the Cleveland market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Cleveland Screens