DOOH Marketing
DOOH Advertising in Louisville, KY
Nielsen DMA #49 · 702,310 TV homes · city population 633,045 across a 1,395,855-person Kentuckiana metro. A live 30-mile plan around downtown reaches 2,954 active digital screens delivering 541.2 million monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Draw a real 30-mile circle around downtown Louisville and it doesn't stop at a state line — it crosses the Ohio River into Jeffersonville and New Albany, Indiana, the same commuter towns tens of thousands of Louisvillians cross a bridge to reach every week. The federal government has treated this as one metro area for decades; a media plan built around anything smaller misses a real slice of the audience.
That's the case for digital out-of-home (DOOH): advertising built into the places people already spend their day — a bar TV, a gas-pump screen, a downtown office lobby — not a browser tab they can close. Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types, drawing the map exactly where the audience actually lives, works, and drives. Run it yourself in the self-serve platform and launch in under 24 hours, or hand the whole thing to our team to manage.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable across the Louisville metro right now.
Why Louisville Matters
Three S&P 500 names carry the daily downtown economy. Humana, a Fortune 500 (#92 in 2024) health insurer and the highest-ranked Kentucky company by revenue, is headquartered in Louisville and currently consolidating out of its longtime Main Street tower into its Waterside-Clocktower campus, keeping roughly 10,000 employees in the city[6][7]. Yum! Brands, parent of KFC, Taco Bell, and Pizza Hut, is based in Louisville[8], and Brown-Forman, the spirits company behind the city's bourbon identity, is headquartered at 850 Dixie Highway[9][10] — the same industry that fills Whiskey Row's bars and restaurants with tourists on any given weekend.
Then, for two weeks every spring, the equation flips entirely. Churchill Downs' capacity swells to roughly 170,000 with the infield open for the Kentucky Derby, and the Kentucky Derby Festival around it — Kentucky's largest single annual event — opens with Thunder Over Louisville, one of the largest fireworks displays in North America, and runs through the Pegasus Parade, held every year since 1956[12][13].
On an ordinary Tuesday, though, Louisville drives: 74.6% of workers get behind the wheel alone, with a mean commute of just 24.1 minutes[5] — short enough that a gas-station or grocery screen along the same daily route earns a repeat look, not a one-time pass.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Louisville plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Louisville plan[1] — the same corners you drive past on I-65, I-64, and the Gene Snyder Freeway commercial corridors. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Louisville plan on 2026-07-03[1], with every screen counted once. The plan carries 2,954 active digital screens delivering 541,151,908 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Rideshare / Taxi TV | 406 | 2,895,081 |
| Doctor Offices | 387 | 6,438,309 |
| Gas Stations | 382 | 12,944,999 |
| Grocery | 355 | 73,800,964 |
| Bars | 287 | 224,938,415 |
| Casual Dining | 241 | 110,027,997 |
| Office Buildings | 191 | 5,774,053 |
| Convenience Stores | 189 | 11,574,959 |
| Sports Venues | 124 | 18,371,321 |
| Apartment Buildings | 75 | 5,272,558 |
| Gyms | 48 | 9,607,399 |
| Urban Panels | 40 | 12,515,181 |
| Digital Billboards | 34 | 19,106,460 |
| Malls | 31 | 6,870,856 |
| Liquor Stores | 31 | 880,535 |
| Movie Theaters | 30 | 8,873,628 |
| Recreational Venues | 22 | 6,787,830 |
| Pharmacies | 20 | 120,990 |
| Airports | 18 | 1,624,742 |
| Schools | 13 | 974,380 |
| QSR | 12 | 1,353,362 |
| Other venue types | 18 | 397,889 |
| Total | 2,954 | 541,151,908 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Louisville within the 702,310-home DMA.
Louisville Billboard Sizes & Creative Formats
These are the actual creative dimensions accepted across the live Louisville plan[1]. A single screen can accept more than one aspect ratio — a 16:9 landscape master plus a 9:16 portrait crop for gas-pump or elevator units, for example — so the counts below are format instances, not unique screens. The market is dominated by 16:9 landscape, with a solid block of 9:16 portrait and a wide-format row built for digital billboards.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 4,027 |
| 1080×1920 | 9:16 | Portrait | 573 |
| 1024×555 | 1.85:1 | Landscape (wide-format digital billboard) | 269 |
| 1280×720 | 16:9 | Landscape | 245 |
| 1024×768 | 4:3 | Landscape | 203 |
| 720×1280 | 9:16 | Portrait | 93 |
5,224 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
5,144 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
2,326 format instances
Support audio, concentrated in bar, gas-station, and point-of-care venues.
Ship a 16:9 and a 9:16 master and you cover nearly the entire Louisville market.
How Much Does DOOH Cost in Louisville?
You don't need a national media budget or an agency contract to put a message in front of Louisville. Campaigns start for as little as $50 a day, with no long-term commitment attached — launch, pause, and adjust on your own schedule.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions): a gas station, a downtown office lobby, or a bar on Bardstown Road, all the same price. A bigger budget simply buys more impressions across the metro, never access to a different tier of inventory. Scale up around Derby season, and scale back down whenever you want.
Start at $50/day
Enough to put a real message on Louisville screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Louisville screens?
Live on Louisville screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 2,954 screens, zoomed in on the Louisville landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Churchill Downs, the KFC Yum! Center, the Muhammad Ali Center, the Louisville Slugger Museum, Lynn Family Stadium, and out to the airport.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
A radius treats every screen inside the circle the same. A route is different: hand us a real drive — a highway, a daily commute, a delivery loop — and Goldfish traces it with the Mapbox routing engine[20], then geofences every bookable screen within reach of that exact path, end to end.
Louisville's own road grid gives three obvious candidates: the I-65 spine running north out of downtown, across the Ohio River, and into Jeffersonville, Indiana; the I-64 corridor cutting east-west through the same downtown interchange and out toward New Albany; and a stretch of the Gene Snyder Freeway (I-265), the outer beltway that carries commuter and retail traffic around the city's east and south sides. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-65 North-South Spine (Elizabethtown, KY → Jeffersonville, IN, 46.2 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Louisville plan [1] against Mapbox driving geometry [20], counting each screen within the listed buffer of the route.
Screen Formats Active in Louisville
Real photos of the screen formats running in the Louisville plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
NuLu (East Market District)[17]
The gallery, antique-shop, and restaurant stretch of Market Street east of downtown — the name is a portmanteau of "New" and "Louisville," coined after developer Gill Holland's 2006 renovation of the Green Building, which became the city's first LEED Platinum commercial structure in 2010.
Old Louisville[16]
The third-largest historic preservation district in the country and the largest built almost entirely in Victorian architecture — roughly 48 blocks of brick Romanesque Revival and Queen Anne homes just south of downtown, home to the annual St. James Court Art Show every October.
The Highlands[18]
A 3.2-mile stretch of Bardstown Road and Baxter Avenue known locally as "Restaurant Row" for its dense run of nightclubs, restaurants, and independent shops running southeast from downtown.
Butchertown[19]
A former meatpacking district just east of downtown along Market Street, now home to antique shops, art galleries, new restaurants, and Lynn Family Stadium, which opened there in 2020.
Suggested Campaigns for This Market
Bourbon & spirits brand awareness
Bar, casual-dining, and liquor-store screens concentrated downtown around Whiskey Row and NuLu, reaching the same crowd that fills those blocks every weekend in a city built around Brown-Forman's home industry.
Build this plan →
Downtown office & healthcare workforce reach
Office-building and urban-panel screens around the Humana, Yum! Brands, and Brown-Forman corporate footprint downtown, reaching the workforce that fills the city center on weekdays.
Build this plan →
Derby season & event surround
Sports-venue, bar, and casual-dining screens geofenced around Churchill Downs and the wider metro during the two-week Kentucky Derby Festival, when Thunder Over Louisville and Derby Day itself pull hundreds of thousands into the city.
Build this plan →
Sports & Entertainment Footprints
KFC Yum! Center[14]
22,090-seat downtown arena — the largest U.S. arena designed primarily for basketball — home of University of Louisville basketball.
Lynn Family Stadium[15]
11,700-seat (expandable to 15,304) soccer stadium in Butchertown, home of Louisville City FC since 2020 and Racing Louisville FC since 2021.
UPS Worldport[11]
UPS's global air-cargo hub at Louisville Muhammad Ali International Airport — a 5.2 million-square-foot facility employing 20,000 people, making UPS the largest employer in the city.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Louisville. Different brands and markets — same platform, same playbook.
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
+26%
Sales Lift
Drive Sales
Read case study →
Frequently Asked Questions About Louisville DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — bar TVs, gas-pump screens, grocery-aisle displays, and downtown digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Louisville?
Louisville DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Louisville?
The live 30-mile Louisville plan carries 2,954 active digital screens across venue types including rideshare and taxi TV, doctor offices, gas stations, grocery, bars, casual dining, and downtown digital billboards.
How many people can a Louisville DOOH campaign reach?
The current Louisville plan delivers roughly 541.2 million monthly impressions across the metro, which sits in Nielsen DMA #49 with 702,310 TV homes.
How fast can a Louisville DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Kentucky Markets
Plan a Louisville Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code RfSmE5WplUU), 30-mile radius around downtown Louisville, de-duplicated so each screen is counted once, pulled 2026-07-03
- [2] Wikipedia — Louisville, Kentucky (2020 U.S. Census population, consolidated city-county balance; 27th-most-populous U.S. city)
- [3] Wikipedia — Louisville metropolitan area (2020 U.S. Census population, MSA spanning Kentucky and Southern Indiana; 43rd-largest U.S. metro)
- [4] ustvdb.com — 2024-25 Nielsen DMA rankings (Louisville #49, 702,310 TV homes)
- [5] Data USA — Louisville/Jefferson County, KY-IN (U.S. Census ACS commute data)
- [6] Wikipedia — Humana (Fortune 500 #92 in 2024, highest-ranked Kentucky-based company by revenue; S&P 500 component; headquartered in Louisville)
- [7] WDRB — "Humana to list iconic downtown Louisville headquarters for sale" (company is consolidating to its Waterside-Clocktower campus on the east side of downtown, remains headquartered in Louisville with roughly 10,000 local employees)
- [8] Wikipedia — Yum! Brands (based in Louisville, Kentucky; S&P 500 component)
- [9] Wikipedia — Brown-Forman (headquartered in Louisville, Kentucky; S&P 500 component)
- [10] Brown-Forman — official Contact Us page (headquarters address: 850 Dixie Highway, Louisville, Kentucky 40210)
- [11] UPS Jobs — official Worldport careers page (20,000 UPS employees at the Louisville Worldport hub; 5.2 million square feet; 400,000+ packages sorted per hour; UPS is the largest employer in Louisville)
- [12] Wikipedia — Churchill Downs (roughly 170,000 capacity with the infield open for the Kentucky Derby; located at 700 Central Avenue, South Louisville)
- [13] Wikipedia — Kentucky Derby Festival (Kentucky's largest single annual event, held over the two weeks before Derby Day; Thunder Over Louisville air show and fireworks; Pegasus Parade since 1956)
- [14] Wikipedia — KFC Yum! Center (22,090 seats for basketball, the largest U.S. arena designed primarily for basketball; downtown Louisville; home of University of Louisville basketball)
- [15] Wikipedia — Lynn Family Stadium (11,700 seats, expandable to 15,304; Butchertown neighborhood; home of Louisville City FC since 2020 and Racing Louisville FC since 2021)
- [16] Wikipedia — Old Louisville (third-largest historic preservation district in the U.S. and the largest featuring almost entirely Victorian architecture; roughly 48 city blocks)
- [17] Wikipedia — NuLu (East Market District; name coined by developer Gill Holland after his 2006 renovation of the Green Building, Louisville's first LEED Platinum commercial structure in 2010)
- [18] Wikipedia — The Highlands, Louisville (3.2-mile Bardstown Road/Baxter Avenue commercial corridor known locally as "Restaurant Row")
- [19] Wikipedia — Butchertown, Louisville (Market Street corridor east of downtown; Lynn Family Stadium opened there in 2020)
- [20] Mapbox Directions API — driving route geometry for the I-65, I-64, and I-265 corridors, pulled 2026-07-03
Get Your Ad on Louisville Screens
Every screen in the Louisville market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Louisville Screens