Strategies for Recruitment/Hiring Digital out of home Campaigns

1. Local Talent Outreach

   • Name: Local Talent Recruitment Drive

   • Geography: Specific to the city or town where the business is located.

   • Audience: Job seekers with relevant experience or qualifications, recent graduates, and individuals seeking local employment opportunities.

   • Venue Types: Transit|Buses, Outdoor|Billboards, Outdoor|Urban Panels, Retail|Mall, Education|Colleges and Universities, Other relevant Venue Types

   • Rationale: Targeting high-traffic and educational areas can increase visibility among a diverse and qualified audience in the local area.

2. Industry-Specific Placement

   • Name: Skilled Talent Acquisition Campaign

   • Geography: Areas with a higher concentration of individuals with industry-relevant skills.

   • Audience: Experienced workers and professionals with specific skills pertinent to the business's industry.

   • Venue Types: Office Buildings|Office Buildings, Retail|Convenience Stores, Entertainment|Casual Dining, Point of Care|Doctor’s Offices (if relevant to the industry).

   • Rationale: Concentrating efforts in and around professional environments can target individuals who already have relevant experience and might be looking for new opportunities.

3. Community-Driven Awareness

   • Name: Community Job Fair Sponsorship

   • Geography: Local community areas and neighborhoods.

   • Audience: Community members, local job seekers, and passive candidates.

   • Venue Types: Retail|Mall, Entertainment|Recreational Locations, Entertainment|Casual Dining, Outdoor|Urban Panels.

   • Rationale: Engaging with the community through local events can build brand awareness and attract job seekers who value community involvement.