Best Practices: Cannabis

• All Cannabis advertising is subject to approval by the DOOH Publishers

• Creative must be submitted 10 business days prior to airing on network and can be declined although an IO already issued.

• Once campaign airs on the DOOH screens, it is still subject to removal based on the publishers request and/or consumer negative feedback.

• It’s recommend that the advertiser submit some creative mocks with the avails request to get publisher feedback to help ensure the ads will be approved to run.

Creative Guidelines

• No use of pictures of toys or cartoons so as to not appeal to younger audience

• No promotional pricing offers

• Don’t prominently display the word cannabis.

• No images of cannabis product, consumers, or usage

• Must include licensee’s license # if a dispensary

• Should include responsibility message such as: “Use Responsibly”