Start with the deal
Agree the screens, dates, creative requirements and measurement with the seller. Import or sync the negotiated deal into DV360, then select the Digital Out of Home insertion-order or line-item type.
Creative approval
Use DV360-hosted static images or standard videos. Third-party ad serving, Campaign Manager 360, HTML5 and dynamic creative are not supported in this DOOH workflow. Match the purchased placement's specifications; there is no single billboard size or file limit.
Targeting and reporting
Confirm geography and daypart support with the seller. Extra targeting outside the deal can restrict delivery. Report Publisher impressions and Publisher CPM: served impressions count ad plays, while publisher impressions apply estimated audience multipliers. Neither is unique reach or proof of a conversion.
Prepare your Goldfish brief
Send markets or store addresses, the flight window, budget, audience objective, venue preferences and creative formats. Ask for a dated screen list, a map, proposed deal IDs, publisher specifications and a measurement plan before approval.