DOOH MARKETING

Buses (Digital Out of Home - DOOH - Venue Type #22 out of 36)

Screens on buses are installed to be within the line of sight of passengers, often above seating or on the back of headrests, providing informational content and advertisements to captive riders during their commute.

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Top Audiences

City Commuters: Individuals who utilize bus travel as part of their daily routine to work, school, or for errands.
Public Transport Regulars: Frequent riders who rely on buses for most of their transportation needs.
Eco-Conscious Commuters: Environmentally minded people who choose public transit over personal vehicles to reduce their carbon footprint.

Sample Placements

Adspecs

Video Ads: :15 or :30 seconds duration
Static Image Ads: 1080x1920 (9:16 orientation), 1920x1080 (16:9 orientation)

Coverage

National
Target by State, DMA, County, Zip, Custom Geofences

Key Benefits for Bus Advertising

Captive Audience: Engage riders during their commute when they have limited distractions and are more likely to notice ads.
High Dwell Time: Passengers spend an average of 20-40 minutes on buses, allowing for prolonged exposure to your message.
Dynamic Messaging: Leverage digital out-of-home (DOOH) advertising with digital screens to deliver real-time, engaging content.
Targeted Reach: Connect with a diverse audience, including students, professionals, and urban commuters.
Strategic Placement: Ads can be displayed on overhead panels, back of seats, or digital monitors for optimal visibility.
Integrated Campaign Strategy: Inside bus ads complement outdoor transit and other advertising efforts for a comprehensive reach.

Why Inside Bus Advertising is Perfect for Your Media Campaign

Inside bus advertising is a highly effective addition to any media campaign, offering direct access to a captive audience during their daily commutes. These enclosed environments provide an opportunity to connect with riders who have extended dwell times, creating meaningful impressions. By utilizing digital out-of-home (DOOH) advertising, inside bus displays deliver dynamic and visually appealing content on digital monitors or printed panels. Perfect for promoting local businesses, services, or public campaigns, inside bus advertising ensures visibility and engagement in a focused setting. Its ability to reach diverse and consistent audiences makes it an essential tool for a targeted advertising strategy.

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