Directory (Digital Out of Home - DOOH - Venue Type #31 out of 36)
Placed at strategic points like building entrances, elevator banks, and main intersections to guide and inform foot traffic effectively.
Top Audiences
Shoppers and Patrons: Individuals navigating malls, office buildings, or large facilities, looking for specific destinations within the complex.
Business Professionals: Occupants and visitors of office buildings seeking directional information and open to business-related services.
Event Attendees: Participants in conferences, expos, or events within the premises, interested in agenda details and related offers.
Sample Placements
Adspecs
Video Ads: :15 or :30 seconds duration
Static Image Ads: 1080x1920 (9:16 orientation)
Coverage
National
Target by State, DMA, County, Zip, Custom Geofences
Key Benefits for Directory Advertising
Guided Visibility: Directory ads help your brand stand out as consumers actively search for locations, services, or products.
Targeted Engagement: Connect with consumers during their decision-making moments, ensuring your message is relevant and timely.
Dynamic Messaging: Leverage digital out-of-home (DOOH) advertising to deliver engaging, real-time campaigns on interactive directories.
Strategic Placement: Ads are prominently displayed on high-traffic directory screens in malls, airports, office buildings, and public spaces.
Enhanced User Experience: Provide value by integrating your brand into a functional tool, creating a positive impression.
Integrated Campaign Strategy: Directory ads complement broader campaigns by reinforcing brand visibility in key locations.
Why Directory Advertising is Perfect for Your Media Campaign
Directory advertising is a strategic addition to any media campaign, offering prime visibility to consumers as they actively seek information. These digital and static directories connect brands with audiences during key moments of engagement, creating impactful impressions. By leveraging digital out-of-home (DOOH) advertising, directory ads deliver dynamic and visually compelling content on interactive platforms in high-traffic areas. Perfect for promoting stores, services, or events, directory advertising ensures relevance and engagement by aligning your brand with user needs. Its ability to combine functionality with advertising makes it an essential tool for an effective advertising strategy.
Convenience Stores | Bars | Gyms | Gas Stations | Movie Theaters | Malls | Billboards
Colleges and Universities | Office Buildings | Hotels | Salons | Grocery | Bus Shelter | Doctor's Office
Sports Entertainment | Taxi and Rideshare Top | Urban Panels | Liquor Stores | Casual Dining | Subway
Train Stations | Buses | Taxi and Rideshare TV | Airports | Pharmacies | Dispensaries | DMVs | 7-Eleven
Spectaculars | Stadiums | Directory | Cafe | Bus Side | FBO | EV Charging Stations | Trucks