DOOH CASE STUDY: Drink Brands

Why DOOH Works for Drink Brands

Digital Out-of-Home (DOOH) advertising allows drink brands to stand out in high-traffic, high-impact environments. Whether it’s geotargeting locations, dynamic weather-based messaging, or event-specific promotions, DOOH can amplify your marketing efforts and deliver measurable results.

How We Can Help

We specialize in creating tailored DOOH campaigns to:

• Support Brand Launches: Announce your new products with bold, eye-catching ads.

• Enhance Sponsorships: Make your brand the star of any event with DOOH screens amplifying your message.

• Engage Customers at Key Locations: From beaches to concert venues, DOOH reaches your target audience where they spend their time.

Creative Campaign Ideas for Drink Brands

        •       Beach Takeovers in the Summer: Use geotargeted ads and weather-triggered messaging to attract beachgoers and direct them to sampling stations.

• Sporting Events (Before and After): Promote countdown ads before games and celebratory messages after events to drive brand engagement.

• Concert Sponsorships: Build excitement with pre-event ads, live social media displays during, and nearby store promotions after the event.

• Retail Geotargeting: Showcase bestsellers or promotions on screens near stores to boost in-store purchases.

• Sampling Events: Set up interactive kiosks at events with games or QR codes leading to free sample locations.

• Weather-Based Ads: Promote cold drinks on hot days and warm drinks on cooler days with temperature-triggered campaigns.

• Seasonal and Holiday Promotions: Highlight seasonal beverages or holiday-themed branding to capture seasonal sales.

• Event Takeovers: Dominate festivals or marathons with branded DOOH ads, countdowns, and event schedules.

• Dynamic User-Generated Content: Feature customer social media posts on screens in real-time to create engagement.

• Interactive Campaigns: Use DOOH for games, polls, or live voting to engage customers and promote your drinks.