Gas Stations (Digital Out of Home - DOOH - Venue Type #4 out of 36)
At gas stations, screens are situated on pump toppers, in-store near checkout counters, and on end-cap displays for high visibility.
Top Audiences
Commuters: Individuals who travel to and from work regularly and stop to refuel their vehicles during their commutes.
Road Trippers and Travelers: People engaging in long-distance travel or road trips who utilize gas stations for fuel, rest stops, and purchasing travel essentials.
Local Residents: Community members in the vicinity of gas stations who visit for convenience items, quick service, and automotive needs outside of regular grocery shopping excursions.
Sample Placements
Adspecs
Video Ads: :15 or :30s duration
Static Image Ads: 1920x1080 (16:9), 1280x720 (16:9)
Coverage
National
Target by State, DMA, County, Zip, Custom Geofences
Key Benefits for Gas Station Advertising
High-Traffic Locations: Gas stations offer constant visibility to a diverse audience, including drivers and commuters.
Captive Audience: Consumers spend time refueling, creating an ideal opportunity for brand engagement.
Dynamic Messaging: Utilize digital out-of-home (DOOH) advertising to present real-time, attention-grabbing content.
Point-of-Purchase Impact: Influence buying decisions by advertising products available in the convenience store.
Widespread Reach: Gas stations are strategically located, allowing brands to connect with audiences in various regions.
Enhanced Campaign Strategy: Gas station ads complement other advertising efforts, boosting overall campaign effectiveness.
Why Gas Station Advertising is Perfect for Your Media Campaign
Gas station advertising is a valuable addition to any media campaign, offering unparalleled access to a steady flow of commuters and travelers. These high-traffic locations provide brands with the opportunity to engage a captive audience while they refuel or shop. By leveraging digital out-of-home (DOOH) advertising, gas station displays deliver dynamic, eye-catching content that drives consumer action in real time. Perfect for point-of-purchase advertising, they enable brands to influence buying behavior and create memorable impressions. Their strategic placement and adaptability make them an essential tool for any comprehensive advertising strategy.
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