Unlock Out of Home Measurement/Attribution 

Our solutions provide unparalleled insight and measurment into every stage of the funnel, empowering you to make informed decisions and maximize impact

Attribution At Every Stage of the Funnel 

Strategy: 

• Leverage surveys and behavioral data to identify the impact of OOH campaigns on brand awareness. By comparing exposed audiences to unexposed control groups, we isolate the true effect of your campaign.

Example: A retail client saw a 20% increase in brand awareness after a targeted DOOH campaign, as measured by our partners at Lucid.

Strategies:

• Search Lift:

  • We measure the lift in branded keyword searches by pulling historical search data and comparing the search volume pre and post OOH campaign

  • Compare your search volume against your control markets to isolate the impact of OOH

  • We also analyze your primary competitors to see how your brand stacks up in your OOH markets

• Halo Effects:

  • Captures key metrics (by geography) from Google Ads, Meta Ads, or other media platforms including: impressions, clicks, CPC, CTR

  • Compares % lift in ads metrics between the control & experiment groups to establish incremental lift due to the OOH campaign. 

• Retargeting:

  • Retarget users on media buying platforms who were exposed to the DOOH ads. Measure performance of the targeted audience. 

• Examples:

  • Their was a 60% increase in searches in areas where we were running DOOH

  • The CTR of my Online Ad campaign went up 45% 

  • My DOOH retargeting audience outperformed my other online audinces by 32%

Strategies:

• Conversion Lift

  • Using a pixel on the website, measure website traffic lift or app download conversions. The pixel conversions are compaired to an unexposed group of uses who did not see the DOOH ads. 

• Sales Lift Study (CPG)

  • Tap into 3rd party CPG data to measure increase in sales using customer purchasing data. 

• Foot Traffic Study:

  • Use mobile device IDs to measure incremental foot traffic going to a physical location after being exposed to the DOOH ads. 

• Sales Lift w/ Client Data

  • Measure geo-located lift in sales, leads, etc to understand if your OOH campaign was effective. Bayesian time series analysis applied to your sales data and matched to OOH exposure

• Examples:

  • The site saw a 823 new visitors to the site are attributed to the DOOH campaign 

  • We saw a 29% increase in sales at Walmart and Kroger due to the DOOH campaign

  • A national restaurant chain saw a 15% increase in foot traffic at targeted locations after a four-week DOOH campaign. 

  • Sales Lift Example

Custom Reporting Visualizations