• Family Shoppers: Malls are often frequented by families looking to shop for household needs, clothing, and entertainment. This audience usually includes parents with children and could be targeted for family-friendly stores, entertainment options within malls like cinemas, or dining venues.

• Young Adults/Teens: Malls are a popular hangout for teens and young adults, especially for social activities, fashion shopping, and food court dining. They are likely to be responsive to trendy fashion, technology products, and fast casual dining options.

• Value Seekers & Deal Hunters: With a variety of stores offering sales and discounts, malls attract individuals looking for deals on various products. This audience could be targeted during sales seasons or for promotions at department stores, outlets, or clearance events.

• Video Ads: :15 or :30 seconds duration

• Static Image Ads: 1080x1920 (9:16), 1920x1080 (16:9), 1280x960 (4:3)

• National

• Target by State, DMA, County, Zip, Custom Geofences

• High-Foot Traffic: Malls attract diverse audiences, offering brands extensive exposure to shoppers in one central location.

• Engaged Shoppers: Reach consumers while they are in a shopping mindset, increasing the likelihood of purchase intent.

• Dynamic Advertising: Utilize digital out-of-home (DOOH) advertising to display real-time, engaging content across prominent mall locations.

• Targeted Placement: Advertisements can be strategically placed in high-visibility areas like food courts, entrances, and escalators.

• Brand Immersion: Malls provide a controlled environment for creating impactful, multi-sensory brand experiences.

• Enhanced Campaign Strategy: Mall ads seamlessly complement retail promotions and other media efforts for maximum reach.

Mall advertising is an excellent addition to any media campaign, providing unparalleled access to consumers in high-traffic retail environments. These bustling locations allow brands to connect with shoppers in a buying mindset, creating memorable impressions that drive purchase intent. By leveraging digital out-of-home (DOOH) advertising, mall displays deliver dynamic, visually appealing content that captures attention in real time. Perfect for retail-focused campaigns, mall ads offer strategic placement in high-visibility areas, ensuring maximum exposure. Their ability to align with the shopping experience makes them an essential tool for any comprehensive advertising strategy.