Geographical DOOH Searches

In the world of digital out-of-home (DOOH) advertising, precise targeting is a game-changer. The ability to reach the right audience, at the right place and time, amplifies the impact and effectiveness of DOOH campaigns. In this blog post, we delve into the various geobased targeting options available in DOOH advertising, including geolocation by administrative boundaries, geofencing around points of interest (POIs), exclusion zones, and custom polygons. Let's explore how these targeting options can help advertisers optimize their DOOH campaigns for maximum results.

1. Geolocation Targeting DOOH by Administrative Boundaries:

Geolocation targeting based on administrative boundaries allows advertisers to target specific regions, cities, states, or countries. This targeting option is ideal for brands with broader marketing strategies or those looking to focus their campaigns on specific geographic locations. 

For example, a national retail chain may choose to display tailored DOOH ads in major cities across the country to promote local store openings or exclusive deals. Additionally, we can onboard first-party data and use our own audience data to find similar markets and geographies to run or withhold media. 

2. Geofencing: Targeting DOOH Around Points of Interest (POIs):

Geofencing enables advertisers to target audiences in precise locations by creating virtual perimeters around points of interest (POIs) such as shopping malls, airports, stadiums, or popular tourist attractions. This targeting method ensures that DOOH ads are displayed to audiences in close proximity to the selected POIs, maximizing relevance and engagement. 

For example, a fashion brand may set up geofences around high-end shopping districts to reach affluent shoppers who are more likely to resonate with their luxury products. 

Our POI database has over 2M POIs in the USA and over 8M globally. If you can’t find the Brand or POI you want to target you can always upload your own list of locations. 

3. Custom Polygon Targeting:

Custom polygon targeting empowers advertisers to define specific areas of interest using custom shapes or boundaries. This targeting option offers greater flexibility and precision, allowing advertisers to focus on unique locations or regions of importance for their campaigns. 

For example, an automotive brand launching a new SUV model might create a custom polygon targeting the vicinity of highways or recreational areas frequented by outdoor enthusiasts, aligning the campaign with the target audience's interests and activities. Additionally, a travel client may way to target the billboards and gas stations on the way to the airport or on the way to a competing destination. 

Precise targeting options in DOOH advertising, including geolocation by administrative boundaries, geofencing around POIs, and custom polygons, empower advertisers to connect with the right audience in the right locations. By harnessing these targeting capabilities in unique combinations, advertisers can enhance relevance, engagement, and campaign effectiveness. Additionally, data integration provides valuable insights to further refine targeting strategies and optimize DOOH campaigns. As technology continues to evolve, the possibilities for even more sophisticated targeting in DOOH advertising are endless, enabling brands to reach their desired audience with pinpoint precision and drive impactful results.